About Willie
Willie by WOO is an influencer marketing and social media campaign management solution developed by WOO, an influence and social media agency headquartered in Paris.
Willie Details
Vendor
WOÔ
Year Launched
2015
Location
255, Boulevard Péreire, Paris, Île-de-France 75017, FRANCE
Deployment
cloud, web browser
Training Options
account manager
Countries Served
France, Europe
Languages
French, English, Spanish
Users
Marketing Teams, Social Media Managers, Digital Agencies, Brand Managers
Social Media Managers, Influencer Marketing Managers
Industries Served
Fashion, Beauty & Cosmetics, Retail, Luxury Goods, Consumer Goods, E-commerce, Non-Profit
Tags
Social Media Management, Brand Content, Celebrity Marketing, Influencer Marketing, Digital Marketing Agency, UGC Campaigns
Willie's In-App Market Place
Does Willie have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Free trial
Free version
Request a quote
Promo Offer
Accepted Payment Currencies
EUR(€)
Pros & Cons
- Delivers measurable influencer campaigns with strong engagement performance metrics.
- Provides campaign tracking with impression and engagement measurement.
- Focuses on strategic brand storytelling aligned with social media goals.
- Supports UGC and celebrity campaigns within one unified campaign structure.
- Experienced agency backing improves campaign execution quality.
- Primarily agency-driven rather than fully self-service SaaS functionality.
- Feature depth depends heavily on agency involvement.
- May be better suited to mid-size and large brands than small startups.
- Unclear automation capabilities compared to larger influencer platforms.
Willie's Support Options
Email Address
hello@woo.paris