Wisely logo

Wisely

by Wisely · Since 2013
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ActiveAvailable globallyCloud
Quick facts
VendorWisely
Year launched2013
StatusActive
LocationOne World Trade Center Floor 82 New York, NY 10007
Countries servedGlobal
Languages13
Integrations8+
Free tier
Free trial
Contact salesYES

About Wisely

Wisely is a restaurant management software from Wisely that improves the customer use to drive profit. It combines features like waitlist management, reservations, table and order management, and customer relationship management so that operators can better recognize and engage with their customers. The platform helps restaurants learn about regulars before they arrive, quote accurate wait times, and coordinate efficient pick-up processes. It also captures data from 100% of customers, including non-loyalty patrons, and allows for easy customer segmentation and targeting for marketing purposes. Key capabilities: waitlist management reservations table management order management CRM Best for: restaurant operators that need to improve customer engagement and simplify operations.

Wisely positions itself as a next-generation CRM solution built specifically for the restaurant industry, redefining customer relationship management through the lens of “Customer Intelligence.” Unlike generic CRMs that primarily track transactions, Wisely focuses on maximizing Customer Lifetime Value (CLV) by leveraging data and insights to drive more meaningful and personalized guest experiences. Tailored for restaurants ranging from fast-casual chains to full-service brands, Wisely delivers a suite of highly specialized tools designed to optimize both customer engagement and operational efficiency. With an emphasis on unifying customer data and transforming it into actionable insights, the platform plays a critical role in helping restaurants not just attract, but retain and grow a loyal guest base. At the core of Wisely’s offering is its Restaurant Customer Data Platform (CDP), which consolidates information from numerous sources including point-of-sale systems, loyalty programs, online orders, guest feedback, payment processors, and more. This integration forms a comprehensive customer profile that allows restaurants to understand guest behavior beyond the individual visit. The ability to centralize and interpret such varied data enables personalized experiences and strategic decision-making at scale.

Pros & Cons

What users like
  • +User-Friendly & Simple Interface – Minimal training required for employees to use basic features.
  • +Effective Reservation & Waitlist Management – Helps restaurants streamline scheduling.
  • +Integration with POS Systems – Enables smooth data tracking and table management.
  • +Strong Customer Support – Quick and efficient issue resolution.
  • +Comprehensive Email Marketing Automation – Customizable fields and event-triggered actions improve customer engagement.
  • +Sales Forecasting & Marketing Tools – Helps businesses optimize labor and track email marketing conversions.
What users flag
  • Screen Size Limitations – Small iPads may restrict visibility, requiring a full-screen view option.
  • Lack of Direct Store Hour Management – Users must rely on support for schedule changes.
  • Reservation Deposit Feature Missing – No built-in option to charge refundable deposits.
  • Non-Intuitive Backend Programming – Reservation setup could be made easier.
  • Steep Learning Curve for Advanced Marketing Features – Some users may require training to fully utilize automation tools.

Features

Key features

Restaurant CDP (Customer Data Platform)
Centralizes data from various sources like POS, loyalty programs, online orders, and feedback to create a comprehensive view of each customer.
Customer Lifetime Value (CLV) Focus
The platform is designed to help restaurant brands understand and maximize the profit generated from each individual customer over their entire relationship with the brand.
Operations Intelligence (Host App, Waitlist & Reservations Management)
Provides tools to recognize regulars, quote accurate wait times, and manage table and order pickups efficiently.
Marketing Intelligence (Marketing Automation)
Enables personalized customer communication and campaigns based on the unified customer data.
Lookalike Targeting for Acquisition
Allows restaurants to target new customers who share characteristics with their high-value guests across marketing channels.
Machine Learning for Wait Time Accuracy
Utilizes algorithms to provide highly accurate wait time quotes, reducing customer abandonment.

Additional features

Customer Intelligence Platform
A system designed to bring all customer knowledge to every interaction.
Integrates with POS, Loyalty, Online Orders, Mobile Apps, Feedback, eCommerce, Wi-Fi, Payment Processor, Waitlist & Reservations
Connects various data sources.
Sentiment Analysis
Gathers and analyzes customer opinions and emotions.
Host (Table & Order Management)
Tools for managing seating and pickup orders.
Marketing Automation
Automates marketing campaigns and communications.
Drive Profitability by Integrating Customer Intelligence
Aims to increase revenue through customer insights.
Operations Intelligence
Provides data-driven insights for restaurant operations.
Marketing Intelligence
Enables smarter and more personalized marketing efforts.
Decision Intelligence
Extends customer data into various business decisions.
Recognize regulars before they enter or pick up
Identifies loyal customers proactively.
Quote accurate wait times
Provides precise estimates for wait times.
Know which tables to focus on
Helps optimize seating arrangements.
Coordinate a smooth pick up with every guest, in under a minute
Streamlines order pickup processes.
Wisely Host App
A specific application for front-of-house operations.
Wisely Reservations & Waitlist
Tools for managing bookings and waitlists.
Increase ROI and campaign efficiency
Aims to improve marketing effectiveness.
Pivoting from a return on ad spend model to a lifetime return on ad spend
Focuses on long-term customer value in marketing.
Technologists transform from infrastructure architects to customer experience architects
Shifts IT focus to customer experience.
CLV is the profit generated from each individual customer from first visit through last
Defines the key metric.
Own Your Data & Unlock Insight into CLV
Emphasizes data ownership and CLV understanding.
Gain control of your guest data and connect data silos for a view of 100% of guests
Centralizes all customer information.
Identify your top 5% of customers by Customer Lifetime Value
Helps recognize most valuable customers.
Acquire More High Value Guests
Focuses on attracting profitable new customers.
Target lookalikes of high-value guests across marketing channels
Reaches potential customers similar to the best ones.
Reaching lookalikes of the top 20% of guests on paid search/social is proven to drive acquisitions for < $1
Highlights cost-effective acquisition.
WISELY’S MACHINE LEARNING ALGORITHM
Utilizes AI for data analysis and predictions.
Drive Down Abandonment, Boost Frequency
Aims to reduce customer churn and increase visits.
Accurate wait quotes mean reduced abandonment and happier guests
Connects wait time accuracy to customer satisfaction.
Wisely's algorithms are proven to be 80%+ accurate (average human is proven to be about 20-30%)
Quantifies the accuracy of wait time predictions.
AUTOMATIONS
Enables automated processes based on customer data.
Retain Happy Guests & Invite Them Back
Focuses on customer retention strategies.
Automate email & SMS campaigns based on guest behaviors
Triggers personalized communications.
Proven to drive guests to reorder and return, faster
Aims to increase repeat business.
Data Security
Built with security in mind.
Privacy by Design
Incorporates privacy considerations in the development process.
Wisely is built to uphold the highest security and compliance standards and ensure data privacy, protection, and confidentiality
Emphasizes security and privacy compliance.
Data Ownership & Privacy Practices
Clients own their data.
Wisely is GDPR and CCPA compliant as a Data Processor
Adheres to data privacy regulations.
Easily manage all Data Subject rights within Wisely
Provides tools for managing data privacy requests.
Reliable, Modern Architecture
Built on a stable infrastructure.
Secure, reliable infrastructure with 99.9% uptime SLA
Guarantees high availability.
Secure Information
Implements data protection measures.
Data classifications and control mechanisms align with NIST and ISO standards
Adheres to security standards.
Integrated with the industry’s leading point solutions to unlock 100% of customer data
Connects with various restaurant technology systems.
CDP (Customer Data Platform - Solution)
Centralized customer data management.
Host (Solution)
Table and order management tools.
Sentiment (Solution)
Customer opinion analysis.
Marketing Automation (Solution)
Automated marketing campaigns.
Reservations & Waitlist (Solution)
Booking and wait management.
Blog (Resource)
Informative articles.
Changelog (Resource)
Updates on features and changes.
Case Studies (Resource)
Examples of successful implementations.
Support (Resource)
Customer assistance.
Privacy Policy
Information on data handling.
Terms of Service
Legal agreements for using the software.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
13
Interface languages
12
Billing currencies

Interface languages

EnglishSpanishChineseFrenchGermanItalianPortugueseJapaneseKoreanRussianDutchSwedishDanish

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇧🇷BRL🇷🇺RUB🇲🇽MXN🇰🇷KRW

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