Wisely logo

Wisely

by Wisely · Since 2013
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ActiveAvailable globallyCloud
Quick facts
VendorWisely
Year launched2013
StatusActive
LocationOne World Trade Center Floor 82 New York, NY 10007
Countries servedGlobal
Languages13
Integrations8+
Free tierN/A
Free trialN/A
Contact salesYES

About Wisely

Wisely is a restaurant management software from Wisely that improves the customer use to drive profit. It combines features like waitlist management, reservations, table and order management, and customer relationship management so that operators can better recognize and engage with their customers. The platform helps restaurants learn about regulars before they arrive, quote accurate wait times, and coordinate efficient pick-up processes. It also captures data from 100% of customers, including non-loyalty patrons, and allows for easy customer segmentation and targeting for marketing purposes. Key capabilities: waitlist management reservations table management order management CRM Best for: restaurant operators that need to improve customer engagement and simplify operations.

Wisely positions itself as a next-generation CRM solution built specifically for the restaurant industry, redefining customer relationship management through the lens of “Customer Intelligence.” Unlike generic CRMs that primarily track transactions, Wisely focuses on maximizing Customer Lifetime Value (CLV) by leveraging data and insights to drive more meaningful and personalized guest experiences. Tailored for restaurants ranging from fast-casual chains to full-service brands, Wisely delivers a suite of highly specialized tools designed to optimize both customer engagement and operational efficiency. With an emphasis on unifying customer data and transforming it into actionable insights, the platform plays a critical role in helping restaurants not just attract, but retain and grow a loyal guest base. At the core of Wisely’s offering is its Restaurant Customer Data Platform (CDP), which consolidates information from numerous sources including point-of-sale systems, loyalty programs, online orders, guest feedback, payment processors, and more. This integration forms a comprehensive customer profile that allows restaurants to understand guest behavior beyond the individual visit. The ability to centralize and interpret such varied data enables personalized experiences and strategic decision-making at scale.

Pros & Cons

Pros
  • User-Friendly & Simple Interface – Minimal training required for employees to use basic features.
  • Effective Reservation & Waitlist Management – Helps restaurants streamline scheduling.
  • Integration with POS Systems – Enables smooth data tracking and table management.
  • Strong Customer Support – Quick and efficient issue resolution.
  • Comprehensive Email Marketing Automation – Customizable fields and event-triggered actions improve customer engagement.
  • Sales Forecasting & Marketing Tools – Helps businesses optimize labor and track email marketing conversions.
Cons
  • Screen Size Limitations – Small iPads may restrict visibility, requiring a full-screen view option.
  • Lack of Direct Store Hour Management – Users must rely on support for schedule changes.
  • Reservation Deposit Feature Missing – No built-in option to charge refundable deposits.
  • Non-Intuitive Backend Programming – Reservation setup could be made easier.
  • Steep Learning Curve for Advanced Marketing Features – Some users may require training to fully utilize automation tools.

Features

Key features

Restaurant CDP (Customer Data Platform)

Centralizes data from various sources like POS, loyalty programs, online orders, and feedback to create a comprehensive view of each customer.

Customer Lifetime Value (CLV) Focus

The platform is designed to help restaurant brands understand and maximize the profit generated from each individual customer over their entire relationship with the brand.

Operations Intelligence (Host App, Waitlist & Reservations Management)

Provides tools to recognize regulars, quote accurate wait times, and manage table and order pickups efficiently.

Marketing Intelligence (Marketing Automation)

Enables personalized customer communication and campaigns based on the unified customer data.

Lookalike Targeting for Acquisition

Allows restaurants to target new customers who share characteristics with their high-value guests across marketing channels.

Machine Learning for Wait Time Accuracy

Utilizes algorithms to provide highly accurate wait time quotes, reducing customer abandonment.

Additional features

Customer Intelligence Platform

A system designed to bring all customer knowledge to every interaction.

Integrates with POS, Loyalty, Online Orders, Mobile Apps, Feedback, eCommerce, Wi-Fi, Payment Processor, Waitlist & Reservations

Connects various data sources.

Sentiment Analysis

Gathers and analyzes customer opinions and emotions.

Host (Table & Order Management)

Tools for managing seating and pickup orders.

Marketing Automation

Automates marketing campaigns and communications.

Drive Profitability by Integrating Customer Intelligence

Aims to increase revenue through customer insights.

Operations Intelligence

Provides data-driven insights for restaurant operations.

Marketing Intelligence

Enables smarter and more personalized marketing efforts.

Decision Intelligence

Extends customer data into various business decisions.

Recognize regulars before they enter or pick up

Identifies loyal customers proactively.

Quote accurate wait times

Provides precise estimates for wait times.

Know which tables to focus on

Helps optimize seating arrangements.

Coordinate a smooth pick up with every guest, in under a minute

Streamlines order pickup processes.

Wisely Host App

A specific application for front-of-house operations.

Wisely Reservations & Waitlist

Tools for managing bookings and waitlists.

Increase ROI and campaign efficiency

Aims to improve marketing effectiveness.

Pivoting from a return on ad spend model to a lifetime return on ad spend

Focuses on long-term customer value in marketing.

Technologists transform from infrastructure architects to customer experience architects

Shifts IT focus to customer experience.

CLV is the profit generated from each individual customer from first visit through last

Defines the key metric.

Own Your Data & Unlock Insight into CLV

Emphasizes data ownership and CLV understanding.

Gain control of your guest data and connect data silos for a view of 100% of guests

Centralizes all customer information.

Identify your top 5% of customers by Customer Lifetime Value

Helps recognize most valuable customers.

Acquire More High Value Guests

Focuses on attracting profitable new customers.

Target lookalikes of high-value guests across marketing channels

Reaches potential customers similar to the best ones.

Reaching lookalikes of the top 20% of guests on paid search/social is proven to drive acquisitions for < $1

Highlights cost-effective acquisition.

WISELY’S MACHINE LEARNING ALGORITHM

Utilizes AI for data analysis and predictions.

Drive Down Abandonment, Boost Frequency

Aims to reduce customer churn and increase visits.

Accurate wait quotes mean reduced abandonment and happier guests

Connects wait time accuracy to customer satisfaction.

Wisely's algorithms are proven to be 80%+ accurate (average human is proven to be about 20-30%)

Quantifies the accuracy of wait time predictions.

AUTOMATIONS

Enables automated processes based on customer data.

Retain Happy Guests & Invite Them Back

Focuses on customer retention strategies.

Automate email & SMS campaigns based on guest behaviors

Triggers personalized communications.

Proven to drive guests to reorder and return, faster

Aims to increase repeat business.

Data Security

Built with security in mind.

Privacy by Design

Incorporates privacy considerations in the development process.

Wisely is built to uphold the highest security and compliance standards and ensure data privacy, protection, and confidentiality

Emphasizes security and privacy compliance.

Data Ownership & Privacy Practices

Clients own their data.

Wisely is GDPR and CCPA compliant as a Data Processor

Adheres to data privacy regulations.

Easily manage all Data Subject rights within Wisely

Provides tools for managing data privacy requests.

Reliable, Modern Architecture

Built on a stable infrastructure.

Secure, reliable infrastructure with 99.9% uptime SLA

Guarantees high availability.

Secure Information

Implements data protection measures.

Data classifications and control mechanisms align with NIST and ISO standards

Adheres to security standards.

Integrated with the industry’s leading point solutions to unlock 100% of customer data

Connects with various restaurant technology systems.

CDP (Customer Data Platform - Solution)

Centralized customer data management.

Host (Solution)

Table and order management tools.

Sentiment (Solution)

Customer opinion analysis.

Marketing Automation (Solution)

Automated marketing campaigns.

Reservations & Waitlist (Solution)

Booking and wait management.

Blog (Resource)

Informative articles.

Changelog (Resource)

Updates on features and changes.

Case Studies (Resource)

Examples of successful implementations.

Support (Resource)

Customer assistance.

Privacy Policy

Information on data handling.

Terms of Service

Legal agreements for using the software.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
13
Interface languages
12
Billing currencies

Interface languages

EnglishSpanishChineseFrenchGermanItalianPortugueseJapaneseKoreanRussianDutchSwedishDanish

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇧🇷BRL🇷🇺RUB🇲🇽MXN🇰🇷KRW

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