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X2CRM

by X2Engine · Since 2011
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ActiveAvailable globallyCloudOn-premise
Quick facts
VendorX2Engine
Year launched2011
StatusActive
LocationSan Francisco, California US
Countries servedGlobal
Languages11
Integrations1+
Free tier
Free trial
Contact sales

About X2CRM

X2CRM is a customer relationship management software from X2Engine that supports sales automation, marketing automation, and customer service. It provides lead management, workflow automation, and reporting tools so users can manage customer interactions effectively. The platform includes reliable features such as customizable dashboards, email marketing capabilities, and social media integration for comprehensive customer engagement. Additionally, X2CRM offers mobile access, allowing users to manage their customer relationships on-the-go. Key capabilities: lead management workflow automation customizable dashboards email marketing mobile access Best for: businesses that need efficient management of customer relationships and simplified sales processes.

X2CRM by X2Engine is a powerful and flexible customer relationship management (CRM) platform designed to provide businesses with a highly customizable environment for managing their customer interactions, sales pipelines, marketing campaigns, and service operations. Built on an open-source foundation, X2CRM is particularly attractive to organizations seeking control over their CRM infrastructure without sacrificing core functionality. Its key features include marketing automation, workflow management, lead scoring, sales force automation, customer service tracking, and a robust process engine for custom workflows. The user interface of X2CRM is functional, though not as polished as some more commercial, modern CRM platforms. The layout is modular and can be customized based on user roles, making it easy to streamline navigation for specific teams. Tabs like "Contacts," "Leads," "Opportunities," "Marketing," and "Workflow" are accessible from a straightforward top navigation bar. While the UI may initially appear complex to non-technical users, it becomes more intuitive after minimal training. The dashboard is widget-based and supports real-time updates, offering visibility into ongoing activities, pipeline status, and task lists.

Pros & Cons

What users like
  • +All modules are included for a single per-user price, potentially saving money compared to CRMs with tiered pricing.
  • +X2Studio and Rapid Modules offer exceptional flexibility to tailor the CRM to specific business needs.
  • +The single database ensures seamless data flow and eliminates integration issues between different modules.
  • +X2DocSign streamlines document management and agreement processes directly within the CRM.
  • +The emphasis on straightforward implementation can save time and reduce the need for expensive consultants.
What users flag
  • While X2Studio offers no-code customization, advanced module creation requires PHP knowledge, which might not be available to all users.
  • While powerful, the extensive customization options might present a steeper learning curve for some users.
  • The descriptions for some features are quite brief, potentially leaving users wanting more detailed information before committing.
  • The $65/month pricing includes a limit of 25,000 email sends, which might be restrictive for businesses with high email marketing volumes.

Features

Key features

Single Database
X2CRM is built on a unified database, ensuring seamless integration and data consistency across all its modules, avoiding the complexities of disparate systems.
X2Studio
Custom Defined Modules: This feature allows businesses with unique workflows to build their own custom modules using PHP or have X2Engine create them, offering unparalleled flexibility.
Rapid Modules
Users can quickly build and test custom modules, forms, and applications within hours instead of weeks or months, significantly accelerating development and deployment.
All Modules Included
X2CRM offers a comprehensive suite of sales, marketing, service, and project management tools within a single platform for a fixed per-user price, providing significant cost-effectiveness.
X2DocSign
This built-in feature enables users to send and manage electronic signatures for various documents directly from the CRM, streamlining agreement processes.
Straightforward Implementation
Unlike some competitors, X2CRM emphasizes easy implementation, potentially reducing the need for expensive external implementation partners.

Additional features

Single Database
Ensures easy integration and consistency by building the CRM on a unified data structure.
X2Studio
Custom Defined Modules: Enables users to build custom modules using PHP or have X2Engine create them for unique business processes.
Rapid Modules
Allows for the quick creation and testing of custom modules, forms, and apps in a matter of hours.
X2Sales
A module to manage customer relationships, send quotes and emails, and close more deals.
Opportunity tracking
Allows users to monitor and manage potential sales deals.
Quotes / Invoices
Enables the creation and sending of quotations and invoices to customers.
Sales reports
Provides insights into sales performance through various reports.
X2Marketing
A module focused on generating quality leads, managing marketing campaigns, and measuring their success.
Lead generation
Tools and features to attract and capture potential customers.
Automated campaigns
Allows for the creation and execution of automated marketing workflows.
Landing pages
Enables the creation of dedicated web pages to capture leads and promote offers.
X2Service
A module to connect with customers, manage support cases, and improve customer satisfaction.
Automated case creation
Automatically generates support tickets from various channels.
Service ticket management
Provides tools to organize, track, and resolve customer support issues.
Webform creation
Allows users to build online forms for customer inquiries and feedback.
X2Project Management
A module for team collaboration and tracking tasks, milestones, and deadlines.
Timesheets
Enables team members to track the time spent on projects and tasks.
Project/task management
Provides tools to organize, assign, and monitor project activities.
Notes
Allows for the recording and sharing of important information related to projects and tasks.
Admin
Tools to customize and extend the CRM without requiring coding knowledge.
X2Studio
(Mentioned earlier as a key feature, also part of the Admin tools for customization).
Manage fields and form editor
Enables users to customize data fields and create custom forms.
Create new modules
Allows for the creation of entirely new modules to extend the CRM's functionality.
X2Studio
(Repeated in the text, likely referring to the same set of features for customization).
Lay out the flow of your new X2CRM app
Provides a visual interface for designing custom application workflows.
Manage fields and form editor
(Repeated from the previous "Admin" section).
Create new modules
(Repeated from the previous "Admin" section).
X2SDocSign
A feature to send PDF documents directly from the CRM for electronic signatures and document handling.
Drag and drop fields directly from X2CRM
Simplifies document preparation by allowing users to easily place fields from the CRM onto documents.
Templates reduce agreement prep time
Enables the creation of reusable templates for common documents.
Route documents to multiple people
Allows for sending documents to several recipients in a specific order.
Security, privacy and data residency compliant
Ensures that the electronic signature process meets relevant security and legal standards.
Sign from almost anywhere
Enables recipients to sign documents from various devices and locations.
Sales Forecasting
Predicts future sales trends based on available data.
Automated Workflow Engine
Allows for the creation and automation of business processes.
Pre-built Email Templates
Offers ready-to-use email templates to streamline communication.
Automated Customer Journeys
Enables the creation of personalized and automated customer engagement flows.
Reporting & Analytics
Provides tools to generate reports and gain insights from CRM data.
Customer Support
Offers assistance and resources to users.
Straightforward Implementation
Emphasizes an easy and uncomplicated setup process.
Manage fields and form editor
(Mentioned multiple times, a key feature for customization).
Create new modules
(Mentioned multiple times, a core feature for extensibility).

Pricing

Free trial
Free version
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Countries & Languages

Global
Countries served
11
Interface languages
6
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianDutchPortugueseChineseJapaneseRussianArabic

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD

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