XM for Strategy & Research logo

XM for Strategy & Research

by Qualtrics · Since 2002
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ActiveAvailable globallyCloud
Quick facts
VendorQualtrics
Year launched2002
StatusActive
LocationQualtrics headquarters 333 W. River Park Drive Provo, UT 84604 USA
Countries servedGlobal
Languages10
Integrations53+
Free tier
Free trial
Contact salesYES

About XM for Strategy & Research

XM for Strategy & Research is a research software platform from Qualtrics that supports the integration of quantitative and qualitative research methodologies. It provides Strategic Market Research, Product Research, and User use Research to help organizations build strong brands and design desirable products. This platform is powered by AI, enabling users to gain insights faster and more effectively. Additionally, it includes Brand and Communication Research and offers a comprehensive Strategy & Research Suite for diverse analytical needs. Key capabilities: Strategic Market Research Product Research User use Research Brand and Communication Research Strategy & Research Suite Best for: organizations and researchers that need to drive informed decision-making and develop effective branding and product strategies.

XM for Strategy & Research is a robust and versatile research platform that empowers organizations to conduct sophisticated quantitative and qualitative research, analyze data, and extract valuable insights. Its modern and intuitive user interface, coupled with a logical layout, makes it accessible to users of all technical backgrounds. The platform's drag-and-drop functionality streamlines the process of building surveys, questionnaires, and other research tools, significantly reducing time and effort. One of the standout features of XM for Strategy & Research is its comprehensive range of functionalities. It offers powerful data collection capabilities, advanced statistical analysis tools, and visually appealing data visualization options. The platform's text analysis feature enables researchers to delve deep into open-ended responses, uncovering valuable themes and trends. Additionally, its video analysis capabilities allow for a detailed examination of user behavior and emotions, providing rich insights into customer experiences. The platform's panel management feature simplifies the process of recruiting and managing research participants, ensuring a steady stream of high-quality data. Real-time reporting capabilities enable researchers to monitor progress and make data-driven decisions in a timely manner.

Pros & Cons

What users like
  • +Easy to create and customize surveys to fit specific needs.
  • +Variety of question types and advanced features like custom coding.
  • +AI-powered data analysis and streamlined data collection.
  • +Excellent data visualization and reporting tools for quick decision-making.
  • +Strong customer support and integration options for a seamless experience.
What users flag
  • Can be overwhelming for users needing simple surveys or analysis.
  • Requires a learning curve for setting up complex surveys and reports.
  • Difficult to figure out programming for certain question types.
  • Report generation and rule setup can be time-consuming and require support.
  • Offline application is weak and requires an additional fee.

Features

Key features

1. Quantitative & Qualitative Research Integration
2. AI-Powered Insights Management
3. Audience Panel Management
4. Video-First Research for UX
5. Real-Time Brand Intelligence

Additional features

1. Survey Software – Create and distribute surveys easily.
2. Customer Feedback – Gather and analyze customer insights.
3. User Experience (UX) Testing – Tools to improve product usability.
4. Brand Tracking – Monitor brand sentiment and performance.
5. Concept Testing – Evaluate product ideas quickly.
6. Market Research – Explore trends and demographics.
7. AI-Driven Analytics – Automated insights and recommendations.
8. Panel Management – Recruit and manage research panels.
9. Video Feedback Tools – Humanize data through recorded interactions.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
10
Interface languages
9
Billing currencies

Interface languages

EnglishFrenchSpanishTraditional ChineseItalianKoreanJapaneseDutchBrazilian PortugueseThai.

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇳CNY🇮🇳INR🇷🇺RUB

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