Yet Another Mail Merge logo

Yet Another Mail Merge

by Talarian · Since 2015
No reviews yet
ActiveAvailable globallyCloudFree tier
Quick facts
VendorTalarian
Year launched2015
StatusActive
LocationBrussels, BE
Countries servedGlobal
Languages1
Integrations6+
Free tierYES
Free trial
Contact sales

About Yet Another Mail Merge

Yet Another Mail Merge is a mail merge platform from Talarian designed to send mass emails with Gmail. It provides features such as tracking results in real-time directly from Google Sheets, sending personalized email campaigns, and increasing the chances of reaching the primary inbox so users can engage effectively with recipients. This tool allows users to open a Gmail merge spreadsheet in Google Sheets, add a new row for each recipient, and easily install the YAMM add-on to get started. Key capabilities: real-time tracking personalized emails Gmail integration user-friendly setup recipient management Best for: marketers and businesses that need to run personalized email campaigns effectively.

Yet Another Mail Merge (YAMM) is a popular and user-friendly email marketing tool designed specifically for users within the Google ecosystem, leveraging the power of Google Sheets and Gmail to streamline personalized email campaigns. Its biggest strength lies in its seamless integration with Google Workspace, allowing users to easily send customized emails to contacts listed in a Google Sheet without the need for complex setup or specialized knowledge. This makes it particularly appealing to educators, small businesses, nonprofits, and solo entrepreneurs who want to conduct targeted outreach without investing in heavy, standalone email marketing software. YAMM allows users to personalize each email with custom fields such as names, company details, and other data stored in the spreadsheet, enhancing engagement through tailored communication. Additionally, the platform offers tracking features that provide real-time insights into email open rates and link clicks, enabling users to monitor the effectiveness of their campaigns and follow up appropriately. Scheduling emails to send at a later time is supported, which helps optimize delivery timing for different time zones or campaign strategies.

Pros & Cons

What users like
  • +Seamless integration with Gmail and Google Sheets for efficient email campaigns.
  • +User-friendly interface suitable for both beginners and experienced users.
  • +Real-time analytics to track email performance and engagement.
  • +No YAMM branding in emails, maintaining a professional appearance.
  • +Flexible pricing plans to accommodate various user needs.
What users flag
  • Free plan limited to 20 emails per day; higher limits require a paid plan.
  • Advanced features like follow-ups and premium support are only available in higher-tier plans.
  • Some users report limitations in handling large-scale campaigns.

Features

Key features

Gmail & Google Sheets Integration
Send personalized emails directly from Gmail using data from Google Sheets.
Email Personalization
Customize emails with variables like {{FirstName}}, {{LastName}}, etc., for tailored messaging.
Email Tracking
Monitor open rates, click-throughs, replies, and bounces in real time.
Scheduling
Schedule emails to be sent at a later time or date.
CRM Integration
Connect with CRMs like Salesforce, HubSpot, and Copper to streamline workflows.

Additional features

CC/BCC Support
Send emails with custom CC/BCC recipients for each contact.
Attachment Support
Attach files to emails, with the option to personalize attachments per recipient.
Custom Sender Name
Modify the sender's name to appear as your desired alias.
No YAMM Branding
Emails sent via YAMM do not include YAMM branding, even on the free plan.
Data Security
YAMM does not store your Gmail drafts or spreadsheet content; all data processing is automated and secure.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Annual plans

Personal

USD 25

≈ USD 2.08/mo when billed annually

≈USD 2.08/mo when billed annually

Professional

USD 50

≈ USD 4.17/mo when billed annually

≈USD 4.17/mo when billed annually

Team

USD 150

≈ USD 12.5/mo when billed annually

≈USD 12.50/mo when billed annually

Countries & Languages

Global
Countries served
1
Interface languages
8
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇮🇳INR🇨🇳CNY

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