Zuko Form Builder logo

Zuko Form Builder

by FORMISIMO · Since 2018
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ActiveAvailable globallyCloud
Quick facts
VendorFORMISIMO
Year launched2018
StatusActive
LocationFormisimo Ltd, Colony, 5 Piccadilly Place, Manchester, M1 3BR
Countries servedGlobal
Languages12
Integrations19+
Free tier
Free trialYES
Contact sales

About Zuko Form Builder

Zuko Form Builder is a form creation software from FORMISIMO that assists in designing and managing online forms. It combines user-friendly drag-and-drop functionality, customizable templates, and real-time analytics so users can create efficient forms that gather valuable data. The platform allows users to easily modify form elements, integrates with various third-party applications, and provides instant feedback on form performance. With features that cater to businesses of all sizes, Zuko helps improve conversion rates by identifying areas that need improvement in the form completion process. Key capabilities: customizable templates real-time analytics drag-and-drop editor third-party integrations instant feedback Best for: businesses that need to create effective online forms for data collection and customer engagement.

Zuko Form Builder is an advanced, data-driven platform designed to help businesses create web forms that maximize completion rates and minimize abandonment, making it ideal for marketers, product teams, and UX designers who rely on high-converting forms. Unlike traditional form builders, Zuko combines form creation with in-depth behavioral analytics, leveraging insights from millions of form sessions to guide design decisions. The platform supports a range of features aimed at reducing friction, including inline validation, clear error messaging, multi-step progress indicators, searchable dropdowns, and mobile-responsive layouts, ensuring users can complete forms smoothly across devices. Its multi-step funnel builder allows teams to track form abandonment and engagement at a granular level, identifying exactly which fields or sections cause drop-offs, while the ability to segment analytics by device type, marketing source, or A/B test variant provides actionable insights for optimization. Forms can be published as standalone pages or embedded into existing websites, offering flexibility for diverse use cases. Zuko is GDPR-compliant, storing no personally identifying information unnecessarily, and its analytics dashboard presents clear, actionable data to improve conversion rates.

Pros & Cons

What users like
  • +Because analytics is integrated, you don’t need a separate tool to understand form abandonment
  • +Proven UX‑friendly form design patterns reduce drop‑off
  • +Zapier and webhooks make it easy to send form data into other systems (CRM, spreadsheets, etc.)
  • +Multi-step forms and funnel analysis help you pinpoint exactly which section users struggle with
  • +Lightweight tracking doesn’t store PII, ensuring better data privacy
What users flag
  • The analytics‑first mindset means it may be less flexible for highly custom or deeply complex forms
  • Users may need to set up tracking codes manually, which requires some technical work or dev help
  • Webhook integration requires endpoint availability; if your endpoint fails, Zuko won’t retry the request
  • Pricing might be high depending on submission volume or usage — and advanced features may require higher-tier plans

Features

Key features

Built‑in Analytics
Zuko Form Builder has form analytics baked in, so you can track how users interact with each field.
Mobile‑Responsive Design
Forms created with Zuko are responsive and work well on different devices.
Multi‑Step Forms
You can split a form into steps to reduce friction and organize questions.
Integrations (Zapier & Webhooks)
Send form submissions to CRMs or other systems using Zapier or custom webhooks.
Tracking Codes
Offers activity and completion tracking codes (with a unique “slug”) to embed on your site for behavior tracking.

Additional features

UX-Guided Design
The builder uses proven design patterns to reduce abandonment based on Zuko’s own form‑behaviour data.
Analytics Dashboard
Provides field‑level insights on starts, completions, time taken, and abandonment.
Funnel Builder
Lets you group form stages to analyze drop-off and performance at each stage.
Submissions Management
Store and manage form responses; connect with other tools.
Theming & Customization
You can set form titles, descriptions, help text, colours, fonts, and completion page messages.
GDPR/Privacy Safe Analytics
Tracks behaviour (e.g., keypress types) without collecting personally identifying input.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
12
Interface languages
17
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutchRussianChineseJapaneseKoreanArabic.

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇷🇺RUB🇲🇽MXN🇧🇷BRL🇰🇷KRW🇨🇭CHF🇸🇪SEK🇸🇬SGD🇳🇴NOK🇿🇦ZAR

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