Zurmo logo

Zurmo

by EspoCRM · Since 2014
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ActiveAvailable globallyCloud
Quick facts
VendorEspoCRM
Year launched2014
StatusActive
LocationRivnenska, 5A, office 404, Chernivtsi, Ukraine, 58013
Countries servedGlobal
Languages12
Integrations5+
Free tier
Free trialYES
Contact salesYES

About Zurmo

Zurmo is a customer relationship management system from EspoCRM designed for effective client management. It combines extensions, download options, and a personal demo to provide users with a customizable use. Additionally, it includes a real estate extension and supports installation on Windows to cater to various business needs. This flexibility allows users to tailor the CRM to their specific requirements, improving engagement and improving user satisfaction. With its focus on usability, Zurmo helps users navigate CRM functionalities with ease. Key capabilities: extensions download options personal demo real estate extension Windows installation Best for: businesses and professionals looking for a user-friendly CRM solution for managing customer relationships.

Zurmo is a unique player in the CRM software landscape, primarily due to its pioneering incorporation of gamification into traditional customer relationship management. Designed as an open-source solution, Zurmo sought to solve a longstanding issue within CRM adoption: user engagement. By embedding game-like mechanics such as points, badges, levels, coins, and collectible items into everyday CRM tasks, Zurmo aimed to transform what is often seen as a repetitive, mundane experience into something enjoyable and intrinsically motivating. This innovation resonated especially with younger, tech-savvy professionals who grew up immersed in gaming and social media. The system rewarded users instantly for completing business objectives—like closing deals or following up with leads—thus reinforcing productive behaviors in a way that felt both natural and gratifying. This concept of “achievement-oriented” design wasn’t just a gimmick; it served as the foundation for encouraging more consistent CRM usage, which ultimately led to better customer management and improved business outcomes.

Pros & Cons

What users like
  • +Free open-source CRM, allowing customization without premium costs
  • +User-friendly interface, making client and project management straightforward
  • +Gamification elements, useful for larger teams
  • +Feature-packed, with extensive customization options
  • +Good entry point for CRM beginners, easy to set up on cPanel
  • +No need for paid software, compared to SFDC or SugarCRM
What users flag
  • Installation and upgrades can be difficult, especially for Linux beginners
  • Support requires payment, limiting access to troubleshooting
  • Free version updates lag behind the paid version
  • Concerns about future development, as updates seem infrequent
  • Configuration and upkeep may be time-consuming, making alternatives like Zoho CRM more appealing

Features

Key features

Highly Customizable and Flexible
EspoCRM is known for its adaptability, allowing it to be tailored to the specific needs of various industries, even those with unique requirements.
Streamlines Sales, Marketing, and Customer Support
The platform integrates and manages key aspects of the business lifecycle, from lead generation to customer service, in a unified system.
Workflow and BPM Functionality for Automation
EspoCRM offers robust tools to configure and automate routine business processes, such as sending auto-replies and scheduling follow-ups, saving employee time.
Beginner-Friendly and Intuitive User Interface
The platform boasts an easy-to-use interface, ensuring a smooth and fast onboarding process for both new and experienced CRM users.
Seamless Integration with External Systems via Rest APIs
EspoCRM can easily connect with mailboxes, calendars, Mailchimp, telephony providers, and other third-party apps through its simple Rest APIs.
Comprehensive Tracking and Management
The system enables users to track the status of deals, automate lead generation, create targeted marketing campaigns, and enhance customer service quality.

Additional features

Free and effective open-source software
Highlights the cost-free nature and efficiency of the platform. This makes it an attractive option for budget-conscious businesses.
Flexibility and highly customizable solutions
Emphasizes the platform's adaptability to specific industry needs. This allows for tailored deployments.
Streamlines the sales, marketing, and customer support aspects of your business
Integrates key customer-facing operations into one system. This improves efficiency and collaboration.
Track the status of every deal
Allows monitoring the progress of sales opportunities. This helps in managing the sales pipeline.
Automate lead generation
Provides tools to automatically capture and manage new potential customers. This improves marketing efficiency.
Create targeted marketing campaigns
Enables the development and execution of specific marketing initiatives. This helps in reaching the right audience.
Enhance your customer service quality
Offers features to improve support interactions and customer satisfaction. This focuses on retaining customers.
Stay updated on important tasks, calls, and recent changes
Provides notifications and overviews of key activities. This ensures users are informed.
Effective Workflow and BPM functionality
Offers tools to automate business processes. This saves time and reduces manual work.
Can be configured to automate all of your mundane business processes (such as sending auto-replies, updating information when certain criteria are met, creating follow-up calls, meetings, tasks, etc.)
Lists examples of automatable tasks. This illustrates the power of the workflow engine.
Save your employees a lot of time that can be used to focus on your business’s most valuable asset – on your customers
Highlights the benefit of automation in freeing up employee time for customer engagement. This emphasizes customer-centricity.
Beginner-friendly, easy-to-use, and intuitive user interface
Describes the platform's usability for a wide range of users. This ensures smooth adoption.
Assures a smooth and fast onboarding both for experienced CRM users and newbies
Emphasizes the ease of getting started with the system. This reduces training time.
Ability to be seamlessly integrated with your mailbox, Google/Outlook Calendars & Contacts, Mailchimp, telephony providers, or any other third-party apps you use with the help of simple-to-build and effective Rest APIs
Details the integration capabilities with various external services. This provides a connected ecosystem.
Rest APIs
Offers a standard method for connecting the CRM with other software. This allows for custom integrations.
Creates both a perfect working ecosystem for your employees where they can find and access data they need in a few clicks
Highlights the ease of data access for users. This improves efficiency.
Creates a harmonious environment where your business can grow and flourish
Aims to foster a positive and productive work environment that supports business growth. This emphasizes the overall impact of the CRM.
Demo
Provides a way to see the software in action before committing. This allows for evaluation.
Free Trial
Offers a period to use the software without charge. This allows hands-on testing.
Cloud
Indicates a web-based deployment option. This provides accessibility and reduces infrastructure needs.
Download
Offers the ability to obtain and install the software locally. This provides control over hosting.
Personal Demo
Suggests a tailored demonstration of the software's features. This allows for specific needs assessment.
Real Estate Extension
Indicates a specific add-on for the real estate industry. This shows industry-specific solutions.
Install on Windows, OS X, Linux
Lists the compatible operating systems for local installation. This provides deployment flexibility.
Features
A general link to the platform's functionalities. This allows users to explore all capabilities.
Service Request
Likely a module for managing customer support or service inquiries. This is important for customer service.
Supported Languages
Indicates the availability of the software in multiple languages. This caters to a global user base.
Community Forum
Provides a platform for users to interact, ask questions, and share knowledge. This fosters a support network.
Documentation
Offers guides and information on how to use the software. This aids in user learning and troubleshooting.
Video Tutorials
Provides visual guides for using the software. This caters to different learning styles.
Hints & Tips
Offers advice and best practices for using the software effectively. This helps users maximize the platform's potential.
CRM Solutions
A general category outlining the software's role in customer relationship management. This clarifies its purpose.
Blog
Provides updates, insights, and information related to the software and CRM in general. This keeps users informed.
What is CRM?
Educational content for users new to CRM. This aids in understanding the benefits of CRM.
Contacts
A module for managing customer and prospect information. This is a core CRM function.
For Investors
Information relevant to stakeholders. This is for company-related communication.
Trademark
Legal information about the software's branding. This protects intellectual property.
Extension License
Details the terms for using add-on modules. This clarifies licensing for additional features.
Terms of Service, Privacy Policy, Cookies Settings, Refund Policy
Legal documents outlining user agreements and data handling. This ensures transparency and compliance.
About Us
Information about the company behind the software. This provides context and builds trust.
Follow us (social media icons)
Links to the company's social media profiles. This allows users to stay connected.
Increase your company’s profitability through building customer loyalty by using our open source sales tool
Highlights the business benefits of using the software. This emphasizes ROI.
Open source sales tool
Describes the software's nature and primary application. This clarifies its core functionality and licensing.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
12
Interface languages
15
Billing currencies

Interface languages

EnglishSpanishGermanFrenchItalianPortugueseRussianDutchChineseJapaneseKoreanArabic

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇳🇿NZD🇷🇺RUB🇭🇰HKD🇸🇬SGD🇰🇷KRW🇮🇳INR

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