Acquia CDP

Additional features

Unified Customer Profiles (360-degree view)

Gathers, unifies, cleanses, de-duplicates, and enriches disconnected customer data from various sources (CRM, website, third-party) into a single, comprehensive "golden record" for each customer through its Identity Resolution Engine, providing a complete view of their interactions and behaviors.

Identity Resolution Engine

A powerful tool that stitches together disparate data points, cleanses data, and applies standard or custom rules to create accurate and complete unified customer profiles.

Universal Data Model (UDM)

A configurable data layer that offers standard and custom entities and fields, providing a flexible and robust structure for organizing all types of customer data.

Data Pipelines (Batch & Real-time)

Supports both large-scale, scheduled imports of data (batch pipelines) and immediate ingestion of data (real-time pipelines) to ensure customer profiles are always up-to-date.

Real-time Connectors

Facilitates instantaneous data ingestion from various systems, enabling immediate updates to customer profiles for in-the-moment personalization.

APIs (360 API, Tracker API)

Provides robust application programming interfaces for seamless access to reconciled user profile information and for connecting with various source systems.

Webtag

A first-party tracking pixel used for capturing standard web activities directly from websites in real-time, feeding behavioral data into the CDP.

SFTP Integration

Allows for the easy ingestion of flat files (e.g., CSV) into the system, supporting both standard and custom SFTP data feeds for diverse data sources.

Data Integration

The fundamental capability to combine and organize existing customer data from a multitude of sources into one centralized system.

Search for Specific Customers

Enables users to quickly and easily query and access detailed individual customer information within the 360 Profiles application.

Precise Customer Segments

Allows for the creation of highly targeted customer groups using predictive tools and persona models built from a wide range of demographic, behavioral, and transactional variables.

Custom Attributes

Provides self-service tools for creating and deploying custom data fields of various types (string, decimal, integer, date) across different modules within the CDP.

Comprehensive Customer Data Points

Unifies detailed information such as demographics, geography, device/channel preferences, purchase history, Browse and email behavior, customer service interactions, and customer lifetime value within profiles.

Data Analytics & Machine Learning

Provides tools for gaining key insights through configurable visual dashboards, reports, and the ability to create custom reports based on unified data.

Metrics

An analytics reporting solution for building insightful reports and visualizations, offering out-of-the-box pre-calculated dimensions for common analyses.

Template Reports

A tool that allows users to run and consume pre-designed, custom template reports for quick insights.

Interactive Queries (SQL IDE)

Includes a built-in SQL Interactive Development Environment (IDE) that allows users to directly query the cleansed, processed, and enriched CDP data (including customer summaries, transaction details, and atomic events).

Data Visualization

Transforms complex data into easily understandable visual formats, enabling quick insights into resource utilization and customer journey performance.

Machine Learning Models (Standard & Custom)

Offers a set of pre-configured, Acquia-maintained ML models (e.g., likelihood to buy, engage, next best offer, churn) and also provides a Machine Learning Studio for data scientists to build and deploy custom Python/SQL ML models.

Cohort Analysis

Enables the definition and analysis of static audiences (cohorts) to understand their specific behaviors, evaluate campaign performance, and identify emerging customer groups.

Multi-Touch Attribution Reports

Analyzes the impact of different customer touchpoints across the entire customer journey to understand their contribution to conversions.

Data Calculations

Provides tools for performing data computations and enrichment processes, including creating standard and custom calculated attributes based on raw data.

Data Activation (Campaigns)

A robust tool for customer segmentation and activation, enabling the orchestration of personalized marketing campaigns across various engagement channels.

Real-time Activation

Facilitates the orchestration of messages and offers instantaneously across communication channels such as email, SMS/push notifications, and direct mail.

Tailored Action Models

Utilizes recommendation tools to determine the most effective "next best actions" or steps for both segments of customers and individual shoppers.

Personalized Experiences

Employs predictive capabilities to create highly personalized content that is specifically tailored to individual customer behaviors and preferences.

Deploy Faster

Streamlines the management and launch of marketing campaigns across the organization from a single platform, ensuring efforts are aligned and efficient.

Self-Sufficient Campaign Creation

Empowers marketing and CX teams to build and launch campaigns independently, reducing reliance on IT or external assistance.

Orchestrate Messages & Offers

Coordinates customer touches across all downstream communication execution systems, ensuring a consistent and personalized customer journey.

GDPR Compliance

Provides self-service tools specifically designed for data deletion, helping businesses meet strict privacy regulations like GDPR, CCPA, and others.

Data Erasure

Includes the capability to securely and permanently delete customer data upon request, ensuring compliance with privacy rights.

Centralized Data Control

Consolidates all data management and control into one unified platform, enhancing efficiency, governance, and security.

Access Management

A dedicated tool for managing users, roles, and permissions within the CDP, ensuring proper data access control.

Extensive Connectors

Offers access to numerous pre-built connectors for various third-party systems including Email Service Providers (ESPs), Digital Advertising platforms, Customer Experience platforms, Web Personalization tools, Web Analytics, and Cloud Storage providers.

Unified Platform

A foundational capability to set up a shared, central system that brings disparate data together to construct complete customer profiles.

Snowflake Data Sharing

Allows for the aggregation of the CDP's Snowflake database with other Snowflake databases (either your own or third-party) and facilitates seamless data export to other Business Intelligence (BI) systems.

Cloud Data Export

Enables the export of processed CDP data to various cloud environments and regions.

IQ Data Export

Provides functionality to export data directly from Interactive Queries for further analysis or use.

Acquia Personalization Integrated Data

Integrates with Acquia's own personalization capabilities, leveraging CDP's ML models and segmentation to power highly personalized website experiences.

Acquia Campaign Studio Integrated Data

Integrates with Acquia Campaign Studio to enable the building of high-impact customer journeys and email experiences, powered by the CDP's ML and segmentation insights.