Acquia CDP logo

Acquia CDP

by Acquia · Since 2007
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ActiveAvailable globallyCloud
Quick facts
VendorAcquia
Year launched2007
StatusActive
Location53 State Street, 10th Floor Boston MA, 02109
Countries servedGlobal
Languages3
Integrations8+
Free tierN/A
Free trialN/A
Contact salesYES

About Acquia CDP

Acquia CDP is a software platform from Acquia designed to improve customer data management. It includes features such as real-time data collection, advanced segmentation, unified customer profiles, personalized marketing automation, and insights analytics, so users can create more targeted and effective customer experiences. Acquia CDP enables businesses to harness their data for improved decision-making and tailored marketing strategies, ultimately driving customer engagement and loyalty. Key capabilities: - Real-time data collection - Advanced audience segmentation - Unified customer profiles - Personalized marketing automation - Comprehensive insights analytics Best for: Marketers and data analysts that need to improve customer engagement and improve marketing effectiveness.

Acquia CDP is a cloud-based Customer Data Platform designed to unify customer data across multiple touchpoints, enabling businesses to deliver highly personalized and targeted experiences. Developed by Acquia, a company known for its expertise in digital experience platforms, Acquia CDP focuses on helping organizations break down data silos and gain a comprehensive 360-degree view of their customers. Its primary purpose is to collect, harmonize, and activate customer data to improve marketing effectiveness, enhance customer engagement, and drive revenue growth. Key features include real-time data unification, audience segmentation, customer journey orchestration, and advanced analytics powered by AI and machine learning. The user interface of Acquia CDP is modern and intuitive, designed with the end-user in mind. Its dashboard offers clear visualizations of customer insights, audience segments, and campaign performance, making it accessible to both technical and non-technical users. Navigation is streamlined, with well-organized menus and drag-and-drop capabilities that simplify the creation of segments and workflows.

Pros & Cons

Pros
  • Comprehensive Data Unification: Creates a single, unified customer profile by bringing together data from all sources.
  • AI-Powered Personalization: Uses predictive tools and machine learning for precise customer segmentation and tailored content.
  • Real-time Activation: Enables immediate, personalized customer engagement across various channels.
  • Marketer Empowerment: Designed for marketing and data teams to operate independently, reducing reliance on IT.
  • Strong Data Privacy: Offers self-service tools for GDPR and CCPA compliance.
  • Extensive Integrations: Connects with many marketing, advertising, and cloud platforms.
Cons
  • Integration Complexity: Some users report challenges or the need for support when setting up certain integrations or new data sources.
  • Learning Curve: Despite aiming for ease of use, the depth of features might require a significant learning curve for some users.
  • Support Responsiveness: While generally competent, some reviews suggest occasional slow response times for non-critical support tickets.

Features

Key features

Unified Customer Profiles (360-degree view)

Gathers and unifies disconnected customer data from all sources (CRM, website, third-party, etc.) into a single, comprehensive "golden record" for each customer through an Identity Resolution Engine.

AI-Powered Personalization & Insights (Machine Learning)

Uses predictive tools and machine learning (including pre-configured and custom models like likelihood to buy, churn, next best offer) to drive personalized experiences, create precise customer segments, and generate actionable insights at scale.

Real-time Data Activation

Orchestrates messages and offers in real-time across various communication channels (email, SMS/push, direct mail) and customer experience systems (website personalization, customer service).

Centralized Data Control & Management

Provides a single platform to bring all data control into one place, improving efficiency, management, and security.

Self-Service for Marketers & Data Analysts

Empowers marketing and CX teams to create campaigns, access insights, and perform analysis independently, reducing reliance on IT.

GDPR & CCPA Compliance Tools

Offers self-service features for data deletion and ensures adherence to privacy regulations.

Flexible Data Access & Sharing

Provides direct data query access (SQL), visual dashboards, and capabilities for sharing data with external Business Intelligence (BI) tools (e.g., Snowflake Data Sharing) without complex ETL.

Additional features

Unified Customer Profiles (360-degree view)

Gathers, unifies, cleanses, de-duplicates, and enriches disconnected customer data from various sources (CRM, website, third-party) into a single, comprehensive "golden record" for each customer through its Identity Resolution Engine, providing a complete view of their interactions and behaviors.

Identity Resolution Engine

A powerful tool that stitches together disparate data points, cleanses data, and applies standard or custom rules to create accurate and complete unified customer profiles.

Universal Data Model (UDM)

A configurable data layer that offers standard and custom entities and fields, providing a flexible and robust structure for organizing all types of customer data.

Data Pipelines (Batch & Real-time)

Supports both large-scale, scheduled imports of data (batch pipelines) and immediate ingestion of data (real-time pipelines) to ensure customer profiles are always up-to-date.

Real-time Connectors

Facilitates instantaneous data ingestion from various systems, enabling immediate updates to customer profiles for in-the-moment personalization.

APIs (360 API, Tracker API)

Provides robust application programming interfaces for seamless access to reconciled user profile information and for connecting with various source systems.

Webtag

A first-party tracking pixel used for capturing standard web activities directly from websites in real-time, feeding behavioral data into the CDP.

SFTP Integration

Allows for the easy ingestion of flat files (e.g., CSV) into the system, supporting both standard and custom SFTP data feeds for diverse data sources.

Data Integration

The fundamental capability to combine and organize existing customer data from a multitude of sources into one centralized system.

Search for Specific Customers

Enables users to quickly and easily query and access detailed individual customer information within the 360 Profiles application.

Precise Customer Segments

Allows for the creation of highly targeted customer groups using predictive tools and persona models built from a wide range of demographic, behavioral, and transactional variables.

Custom Attributes

Provides self-service tools for creating and deploying custom data fields of various types (string, decimal, integer, date) across different modules within the CDP.

Comprehensive Customer Data Points

Unifies detailed information such as demographics, geography, device/channel preferences, purchase history, Browse and email behavior, customer service interactions, and customer lifetime value within profiles.

Data Analytics & Machine Learning

Provides tools for gaining key insights through configurable visual dashboards, reports, and the ability to create custom reports based on unified data.

Metrics

An analytics reporting solution for building insightful reports and visualizations, offering out-of-the-box pre-calculated dimensions for common analyses.

Template Reports

A tool that allows users to run and consume pre-designed, custom template reports for quick insights.

Interactive Queries (SQL IDE)

Includes a built-in SQL Interactive Development Environment (IDE) that allows users to directly query the cleansed, processed, and enriched CDP data (including customer summaries, transaction details, and atomic events).

Data Visualization

Transforms complex data into easily understandable visual formats, enabling quick insights into resource utilization and customer journey performance.

Machine Learning Models (Standard & Custom)

Offers a set of pre-configured, Acquia-maintained ML models (e.g., likelihood to buy, engage, next best offer, churn) and also provides a Machine Learning Studio for data scientists to build and deploy custom Python/SQL ML models.

Cohort Analysis

Enables the definition and analysis of static audiences (cohorts) to understand their specific behaviors, evaluate campaign performance, and identify emerging customer groups.

Multi-Touch Attribution Reports

Analyzes the impact of different customer touchpoints across the entire customer journey to understand their contribution to conversions.

Data Calculations

Provides tools for performing data computations and enrichment processes, including creating standard and custom calculated attributes based on raw data.

Data Activation (Campaigns)

A robust tool for customer segmentation and activation, enabling the orchestration of personalized marketing campaigns across various engagement channels.

Real-time Activation

Facilitates the orchestration of messages and offers instantaneously across communication channels such as email, SMS/push notifications, and direct mail.

Tailored Action Models

Utilizes recommendation tools to determine the most effective "next best actions" or steps for both segments of customers and individual shoppers.

Personalized Experiences

Employs predictive capabilities to create highly personalized content that is specifically tailored to individual customer behaviors and preferences.

Deploy Faster

Streamlines the management and launch of marketing campaigns across the organization from a single platform, ensuring efforts are aligned and efficient.

Self-Sufficient Campaign Creation

Empowers marketing and CX teams to build and launch campaigns independently, reducing reliance on IT or external assistance.

Orchestrate Messages & Offers

Coordinates customer touches across all downstream communication execution systems, ensuring a consistent and personalized customer journey.

GDPR Compliance

Provides self-service tools specifically designed for data deletion, helping businesses meet strict privacy regulations like GDPR, CCPA, and others.

Data Erasure

Includes the capability to securely and permanently delete customer data upon request, ensuring compliance with privacy rights.

Centralized Data Control

Consolidates all data management and control into one unified platform, enhancing efficiency, governance, and security.

Access Management

A dedicated tool for managing users, roles, and permissions within the CDP, ensuring proper data access control.

Extensive Connectors

Offers access to numerous pre-built connectors for various third-party systems including Email Service Providers (ESPs), Digital Advertising platforms, Customer Experience platforms, Web Personalization tools, Web Analytics, and Cloud Storage providers.

Unified Platform

A foundational capability to set up a shared, central system that brings disparate data together to construct complete customer profiles.

Snowflake Data Sharing

Allows for the aggregation of the CDP's Snowflake database with other Snowflake databases (either your own or third-party) and facilitates seamless data export to other Business Intelligence (BI) systems.

Cloud Data Export

Enables the export of processed CDP data to various cloud environments and regions.

IQ Data Export

Provides functionality to export data directly from Interactive Queries for further analysis or use.

Acquia Personalization Integrated Data

Integrates with Acquia's own personalization capabilities, leveraging CDP's ML models and segmentation to power highly personalized website experiences.

Acquia Campaign Studio Integrated Data

Integrates with Acquia Campaign Studio to enable the building of high-impact customer journeys and email experiences, powered by the CDP's ML and segmentation insights.

Pricing

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Free version
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Countries & Languages

Global
Countries served
3
Interface languages
16
Billing currencies

Interface languages

EnglishSpanishFrench

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇳🇿NZD🇮🇳INR🇷🇺RUB🇧🇷BRL🇰🇷KRW🇲🇽MXN🇸🇬SGD

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