About ActivePipe
ActivePipe is an email marketing automation platform from MoxiWorks that delivers capable solutions for real estate and mortgage professionals. It provides features for real estate and mortgage marketing, customer stories, and a content hub that includes blogs, webinars, and guides so users can nurture leads effectively and grow their pipeline. ActivePipe helps users save time while staying top of mind with clients through targeted email campaigns. The platform also offers integrations with various tools to improve the user use and maximize outreach efforts. Key capabilities: email marketing automation lead nurturing content creation performance analytics integration support Best for: real estate and mortgage professionals that need to automate their marketing efforts.
ActivePipe by MoxiWorks is a purpose-built email marketing and lead-nurturing platform tailored for real estate brokerages, agents, and mortgage professionals. Originally founded in Australia and now part of the MoxiWorks family, ActivePipe’s core mission is to keep agents top-of-mind by automating timely, behavior-driven outreach—think property alerts, nurture drips, and hot-lead notifications—so opportunities in a contact database don’t slip through the cracks. Since joining MoxiWorks, ActivePipe has been positioned as a strategic piece of a broker’s tech stack, serving thousands of agents and hundreds of brokerages worldwide. The interface prioritizes clarity and speed for busy real-estate users. Dashboards present engagement metrics, recent activity, and suggested next steps in a compact view so agents can scan performance at a glance; campaign creation flows are deliberately task-oriented (build, preview, test, send). The email builder is drag-and-drop with prebuilt, branded templates and responsive previews, which helps agents who aren’t designers produce clean listing alerts and market updates quickly. Unique touches aimed at real estate include SmartMatch and property-feed components that let the platform auto-populate emails with relevant listings, reducing manual data entry.
Pros & Cons
- +Automated system works its magic without any effort.
- +Highly specialized for real estate and mortgage brokers.
- +Identifies interested database leads using integrated analytics.
- +Generates immediate new loan applications and sales leads.
- +Proven success across US, Australia, and New Zealand markets.
- −Focus is narrow, only serving real estate and mortgage.
- −Custom software integrations need direct team contact.
- −The marketing text omits any pricing information details.
- −Success is primarily restricted to US, Australia, and NZ markets.
- −Integration effectiveness with all CRMs may vary.
Features
Key features
- Specialized Automation Provides automated email, SMS, and follow-up marketing specifically for real estate and mortgage professionals.
- Behavior-Triggered Alerts Sends automated communication like property alerts and hot lead alerts based on client engagement behavior.
- Client Engagement Analytics Offers tracking for agent and client engagement to monitor interest and identify high-value opportunities.
- ASIC-Compliant Templates Features templates designed to meet the specific regulatory compliance standards required by mortgage brokers.
- Review and Referral Automation Automates the crucial process of soliciting client reviews and generating new business referrals.
- Drag-and-Drop Builder Simplifies email creation using a user-friendly drag-and-drop editor and pre-built, branded campaigns.
Additional features
- Automated Email Marketing
- Offers automated email marketing tailored specifically for the real estate and mortgage industries.
- Smart Property
- Alerts Sends intelligent property updates directly to clients based on relevant criteria.
- Behavior-Triggered Emails
- Automatically sends emails based on a recipient's specific actions or engagement.
- Drag-and-Drop Builder
- Allows users to easily create professional emails without needing code.
- Pre-Built, Branded Campaigns
- Provides ready-to-use marketing campaigns that can be customized with branding.
- Hot Lead Alerts
- Notifies agents immediately when a contact shows high interest.
- Agent Engagement Tracking
- Allows brokerages to monitor how their agents are utilizing the marketing tools.
- Market Update Alerts
- Delivers automated updates on the market, especially for mortgage broker clients.
- Client Engagement Tracking
- Monitors how clients are interacting with communications to gauge their interest level.
- ASIC-Compliant Templates
- Offers pre-designed email templates that adhere to industry regulations.
- SMS and Email Campaigns
- Supports multi-channel communication strategies through both text and email.
- CRM Integration
- Allows the software to connect with a user's existing customer relationship management system.
- Review & Referral Automation
- Automatically facilitates the process of gathering customer reviews and generating new referrals.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About ActivePipe
ActivePipe is an email marketing automation platform from MoxiWorks that delivers capable solutions for real estate and mortgage professionals. It provides features for real estate and mortgage marketing, customer stories, and a content hub that includes blogs, webinars, and guides so users can nurture leads effectively and grow their pipeline. ActivePipe helps users save time while staying top of mind with clients through targeted email campaigns. The platform also offers integrations with various tools to improve the user use and maximize outreach efforts. Key capabilities: email marketing automation lead nurturing content creation performance analytics integration support Best for: real estate and mortgage professionals that need to automate their marketing efforts.
ActivePipe Details
ActivePipe's In-App Market Place
Does ActivePipe have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
Usd ($), Eur (€), Gbp (£), Aud ($), Cad ($), Nzd ($), Zar (R), Sgd ($), Hkd ($)
Pros & Cons
- Automated system works its magic without any effort.
- Highly specialized for real estate and mortgage brokers.
- Identifies interested database leads using integrated analytics.
- Generates immediate new loan applications and sales leads.
- Proven success across US, Australia, and New Zealand markets.
- Focus is narrow, only serving real estate and mortgage.
- Custom software integrations need direct team contact.
- The marketing text omits any pricing information details.
- Success is primarily restricted to US, Australia, and NZ markets.
- Integration effectiveness with all CRMs may vary.
ActivePipe's Support Options
Email Address
hello@activepipe.comActivePipe's Alternatives
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