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adjoe

by applike group · Since 2018
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ActiveAvailable globallyCloud
Quick facts
Vendorapplike group
Year launched2018
StatusActive
LocationHamburg, Germany
Countries servedGlobal
Languages4
Integrations1+
Free tier
Free trial
Contact salesYES

About adjoe

Adjoe is an advertising technology platform from applike group that helps advertisers, publishers, and brands reach their app's reach and revenue goals. It provides solutions for advertising, monetization, and loyalty, so users can effectively connect with top publishers and maximize their revenue with minimal effort. The platform allows users to customize their ad inventory and improve ad placements to improve user engagement and retention. Key capabilities: Advertise Monetize DSP Integration Loyalty Programs Playtime Ads Best for: advertisers and app developers that need to maximize ad revenue and improve user retention.

adjoe by Applike is a cutting-edge mobile advertising platform that stands out for its innovation in rewarded ad formats, primarily focused on enhancing user engagement, app monetization, and long-term customer value. Positioned at the intersection of user acquisition and retention, adjoe has developed a unique approach to mobile advertising by prioritizing user experience and value exchange through its proprietary solutions—Playtime and adjoe Arcade. These rewarded gaming formats incentivize users to engage with partner apps by offering tangible rewards such as in-app currency, exclusive content, or other perks, which significantly boosts user interaction and loyalty. This model has proved to be especially effective for mobile game advertisers looking to scale their user base with high-quality, long-lasting users, and for publishers aiming to optimize ad revenue without negatively impacting user retention or satisfaction. A major strength of adjoe lies in its user interface and overall usability. Despite the complex adtech architecture running under the hood, the platform is praised for its intuitive dashboard and accessible design.

Pros & Cons

What users like
  • +Advanced mobile ad monetization: Offers unique ad formats that maximize engagement and revenue.
  • +Strong industry partnerships: Trusted by major brands like Huuuge Games, Voodoo, and Socialpoint.
  • +Innovative ad solutions: Includes WAVE Exchange, Adjoe Arcade, and advanced ad mediation services.
  • +Advanced targeting: Uses demographic data to connect advertisers with high-value users.
  • +Secure and fraud-resistant: Implements state-of-the-art anti-fraud technologies for quality assurance.
  • +High scalability: Enables large-scale ad campaigns with optimized analytics and performance tracking.
What users flag
  • Enterprise-focused: Best suited for large publishers and advertisers, not small-scale businesses.
  • Complex integration: Requires technical expertise for seamless SDK adoption.
  • Dependence on mobile gaming: Heavy focus on mobile games, limiting diversity in advertising sectors.

Features

Key features

Unique Rewarded Gaming Ad Formats (adjoe Arcade & Playtime)
adjoe specializes in in-house built, rewarded gaming ad formats like "adjoe Arcade" and "Playtime," which drive higher user engagement and retention by offering real-world value for in-game activity. This approach significantly increases customer LTV for advertisers and eCPMs for publishers.
WAVE Exchange & In-house SSP/Ad Mediation
The platform features its own "WAVE Exchange" powered by an in-house Supply-Side Platform (SSP) and ad mediation service. This provides direct access to top global app publishers and high-quality ad inventory, ensuring efficient monetization and user acquisition.
Advanced Demographic Targeting
adjoe enables precise targeting of ideal audiences based on demographic data. This ensures that advertisers connect with quality users who are most likely to engage with their apps, optimizing campaign effectiveness.
State-of-the-Art Anti-Fraud Solutions
The software incorporates robust anti-fraud measures to guarantee top-quality users and ad inventory. This provides a secure environment for both advertisers and publishers, protecting their investments.
Comprehensive Analytics Dashboard
adjoe offers an advanced analytics dashboard for optimizing and scaling performance. This allows users to gain deep insights into their campaigns, user behavior, and monetization strategies, enabling data-driven decision-making.
Increased Retention and Customer LTV via Gamification
Through its "adjoe Arcade" solution, adjoe helps apps boost retention and customer lifetime value by leveraging the inherent power of mobile games to foster long-term loyalty and brand engagement. This creates a sustainable growth model.

Additional features

Extra Ad Revenue
Helps publishers increase earnings from advertisements.
Elevate App Engagement
Improves how users interact with applications.
Elevate eCPMs
Increases effective cost per mille for publishers.
Monetize Apps
Provides tools for app publishers to generate revenue through ads.
Advertise Apps
Offers solutions for app advertisers to acquire new users.
Unique Ad Formats
Provides distinct and innovative advertising formats.
Connect with Quality Users
Helps advertisers acquire high-value users.
WAVE Exchange
adjoe's proprietary ad exchange for connecting publishers and advertisers.
Access to Top Global App Publishers
Provides a network of high-tier app publishers.
In-house SSP (Supply-Side Platform)
adjoe's own technology for managing ad inventory.
Ad Mediation Service (WAVE Mediation)
Manages multiple ad sources to maximize publisher revenue.
Long-Term Loyalty with Games
Fosters sustained user engagement through gaming experiences.
Lift Retention
Improves the rate at which users continue to use an app.
Increase Customer LTV (Lifetime Value)
Maximizes the total revenue a customer is expected to generate.
adjoe Arcade
A product specifically designed to drive loyalty and engagement through games.
More Points, Active Users, Brand Engagement
Benefits derived from using adjoe Arcade.
Monetization Solution (for Publishers)
Helps app publishers achieve high ad revenue.
Endless SDK Network (for Advertisers)
Provides mobile game advertisers with a vast network to acquire users.
Advanced Targeting (Demographic)
Allows precise targeting of audiences based on demographic data.
Supercharged Revenue
Enhances the value of users and app engagement for increased earnings.
Premium Ad Formats
Offers high-value advertising experiences.
Secure (Anti-Fraud Solutions)
Implements measures to prevent fraudulent activity and ensure user quality.
Analytics (Advanced Dashboard)
Provides detailed data insights for optimization.
Optimize Performance
Tools to improve the effectiveness of ad campaigns.
Scale Performance
Enables users to expand the reach and impact of their campaigns.
adjoe Ads (Advertise)
A product for advertisers to place ads.
adjoe Ads (Monetize)
A product for publishers to monetize their apps.
Playtime (Advertise)
A rewarded gaming ad format for user acquisition.
Playtime (Monetize)
A rewarded gaming ad format for app monetization.

Pricing

Free trial
Free version
Request a quote
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Countries & Languages

Global
Countries served
4
Interface languages
14
Billing currencies

Interface languages

EnglishKoreanJapaneseChinese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇷🇺RUB🇮🇳INR🇧🇷BRL🇲🇽MXNXRPBTCETH

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