AIXON

Additional features

AI-Enriched Customer Data

Deeply enhances existing customer profiles by incorporating AI-predicted user affinities, interests, and keywords, providing a more profound understanding of each customer.

AI-Predicted User Affinity

Utilizes Appier's extensive library of powerful AI models to forecast and assign specific user affinities, expanding audience intelligence.

Extrapolate Customer Insights

Leverages AI-enriched data to extend and deepen the understanding of customer behaviors and preferences beyond immediate observations.

Uncover Hidden Segments

Identifies new, previously unseen, valuable customer segments by exploring thousands of possible segmentation combinations based on AI-driven insights.

Learn New Customer Interests with AI

Employs AI to discover emergent or previously unknown customer interests, paving the way for unprecedented business growth.

AI-Driven Interest Tagging (Predicted Interest)

An advanced audience interest expansion model, powered by cutting-edge language models and neural networks, trained on first-party data to enrich customer profiles.

AI-Driven Keyword Tagging (AI-Gen Keyword)

An advanced keyword expansion model, also powered by language models and neural networks and trained on first-party data, which elevates user profiles for a more nuanced understanding of customers.

Pre-trained AI-predicted Keywords and Interests

Offers out-of-the-box, pre-trained AI models to automatically enrich customer data with relevant keywords and interests, allowing for quick insight generation.

Natural Language Processing (NLP) & Deep Learning

Integrates these advanced AI techniques to automatically label users and extract actionable insights from audience intelligence with minimal effort.

No Code Required

Enables marketers to auto-label users and uncover insights from AI-predicted data through a user-friendly interface, requiring no programming skills.

Highly Configurable and Flexible

The platform is designed to be extensively customizable and adaptable to meet the unique and evolving needs of any business.

AI Prospecting

Employs AI to strategically identify and acquire new, high-value customers through paid advertising channels, maximizing acquisition performance.

Autopilot Ad Operation (with AIXPERT)

Achieves fully automated ad campaign management through seamless integration with Appier’s AIXPERT, significantly reducing manual effort and preventing budget waste.

Automated Campaign Monitoring

Frees marketers from the laborious task of continuous, 24/7 manual monitoring of ad campaigns.

Smart Keyword Grouping

Applies proprietary data science technology to intelligently group keywords, enhancing the efficiency and effectiveness of ad campaigns.

Overlapped Group Optimization

Optimizes campaigns by strategically leveraging insights derived from customer groups that share common characteristics or behaviors.

Automate Campaign Testing and Optimization

Automatically conducts A/B testing and performs ongoing optimization of campaigns to achieve the best possible results.

Real-time AI Recommendations

Provides immediate, actionable recommendations generated by AI for adjustments to campaigns and ad sets based on live performance data.

Monitor and Safeguard Ad Spending

Continuously tracks and protects advertising budgets to ensure optimal return on investment (ROI).

AI-generated User Affinity for Conversion

Segments customers based on AI-generated interests and keywords, enabling the delivery of highly relevant content to boost conversion rates.

Orchestrate Owned and Paid Channels

Manages and coordinates customer engagement across both a company's owned digital properties (e.g., website, app) and paid advertising platforms.

Personalized Engagement

Creates highly individualized customer interactions informed by AI-predicted user behavior patterns.

Export Actionable Insights & AI-segmented Audience

Allows for the seamless export of AI-driven insights and precisely segmented audiences to various integrated marketing and engagement channels.

Optimize Engagements Throughout Customer Journey

Continuously refines and optimizes customer interactions at every touchpoint across their entire journey.

Seamless Integration with Dozens of Platforms

Connects effortlessly with a wide array of platforms, including owned channels, paid advertising platforms, via API, and various business intelligence tools.

Monetize Marketing Strategy

Enhances actionable insights with smooth user engagement across diverse destinations to maximize the financial returns of marketing efforts.

Boost User Targeting (Paid & Owned Channels)

Improves the precision of user targeting on both paid and owned channels to optimize ROI, from initial user acquisition to predicting and preventing churn.

Intelligent Data Augmentation Platform

The overarching framework that leverages AI to enrich data and drive user acquisition.

Best-in-class AI-Predicted User Affinity

Highlights the superior quality and accuracy of its AI models in predicting user interests and behaviors.

Proven Ad Performance Uplift through AI Prospecting

Emphasizes a track record of demonstrating significant improvements in advertising performance through its AI-powered prospecting methods.

Seamless Multi-channel Engagement

Ensures consistent and effective customer interactions across all available channels without friction.

Proprietary Data Science Technology

Utilizes Appier's unique and advanced data science algorithms for distinct insights and optimizations.

Cross-screen Technology

Unifies customer data across various devices (mobile, desktop, tablet) to create a holistic, 360-degree view of the user.

Scenario-based Prediction with Auto-ML models

Capable of predicting specific user actions in real-time based on different scenarios, using automated machine learning models.

Explainable AI

Provides transparency into the AI's decision-making process by highlighting the most important variables and factors influencing its predictions and recommendations.

RFM Segmentation

Automatically segments audiences based on Recency (how recently they interacted), Frequency (how often), and Monetary (how much they spent), offering insights into customer intent.

Customer 360-degree View

A core capability to consolidate all customer data from different channels into a single, comprehensive platform.

Fast Data-to-Visualization & Prediction

Enables rapid conversion of raw data into visual insights and real-time predictions.

Over 50 Platform Integrations

Connects with more than 50 different platforms, including web/app sources, cloud databases, offline channels, and other third-party systems, for comprehensive data ingestion.

Analytics Templates

Offers dozens of pre-built, proven templates for analytics, streamlining the process of generating insights.

AutoML Predictive Models

Uses automated machine learning to predict key marketing metrics like ROI and to tailor customer engagements dynamically.

Over 500+ Predictive User Attributes

Tags customers with a vast number of predictive attributes in real-time, enabling highly granular segmentation and personalization.