ANTSOMI CDP 365

Additional features

Unify Data from Multiple Sources

Consolidates disparate customer information from various internal and external systems like CRM, social media, Data Management Platforms (DMPs), and digital advertising platforms.

Create a Single Customer View

Builds a comprehensive 360-degree profile for each individual, tracking their journey from anonymous visitor to loyal customer.

360-Degree Customer View Creation

Specifically focuses on creating a complete customer profile that evolves from anonymous visitors to known visitors, customers, repeat customers, and ultimately loyal customers.

Identity Resolution

Accurately identifies and links fragmented customer data points across different sources based on similarities in key attributes, ensuring a unified understanding of each individual.

Segmentations

Enables the prediction and creation of specific customer segments based on their aggregated online and offline behavioral data.

Present Data in a Single Dashboard

Provides a centralized, intuitive interface to view and manage all integrated customer data.

Provide Meaningful Insights

Leverages its AI-enabled engine to generate actionable and understandable insights from complex customer data.

Predictive Modeling

Includes advanced capabilities to forecast future customer behaviors, such as predicting purchase segments, churn rates, and utilizing an enhanced ERFM (Engagement, Recency, Frequency, and Monetary) model.

Single Dashboard (Multi-dimensional Views)

Offers real-time, multi-dimensional perspectives of customer data directly within the unified dashboard, derived from various integrated sources.

Drag and Drop Functionality

Provides user-friendly drag-and-drop tools for building interactive reports and customizing data visualizations without requiring coding knowledge.

AI-Enabled Engine

The core artificial intelligence engine that utilizes machine learning algorithms to process data, generate insights, and power predictive capabilities.

Activate Data with Marketing Automation

Converts analyzed and unified customer data into actionable marketing campaigns through automated processes.

Coordinate 1-to-1 Customer Journeys

Orchestrates highly personalized customer interactions at scale, guiding individuals through tailored experiences across their lifecycle.

Deliver Hyper-Personalized Experiences

Ensures the delivery of extremely customized content, offers, and communications across various marketing channels and devices.

Follow Through Different Life Stages

Designs and executes customer journeys that adapt to and engage customers appropriately at each distinct life stage they progress through.

Real-Time Personalization

Delivers personalized customer experiences and messages instantaneously across all integrated channels based on current behavior and data.

AI-Powered Relevant Messages

Utilizes AI to optimize message content and delivery, ensuring that communications are highly relevant to individual customers and drive business growth.

CDP Institute Certified (Delivery CDP)

The platform is certified by the CDP Institute, specifically highlighting the robust capabilities of its Marketing Hub for real-time, AI-powered customer engagement.

Gateway to Connect Existing Services (API Hub)

Serves as a central hub for seamlessly integrating a business's current software and services with CDP 365.

Open APIs

Provides flexible Application Programming Interfaces that allow for custom integrations and robust data exchange between CDP 365 and other systems.

Pre-built Connectors

Offers a library of ready-to-use connectors for popular modern marketing and business tools, simplifying integration.

Source & Destination (Single Set of APIs)

Employs a unified set of APIs for both sending data out to other platforms and capturing incoming data into the CDP.

Data Stream

Capable of continuously receiving and processing streams of real-time data for immediate analytics and activation.

Data Foundation

Normalizes and structures raw data, preparing it to be easily consumed and utilized by modern marketing stacks and other connected systems.

1st AI-enabled CDP Native to Southeast Asia

A key differentiator, indicating specialized understanding of and focus on the business landscape and needs of the Southeast Asian region.

Engineering Center in the Region

Having a local engineering team allows for faster turnaround times on customizations and support tailored to regional clients.

Flexible Implementation Options

Offers businesses the choice between Software as a Service (SaaS) deployment for cloud-based convenience or On-premises deployment for greater control over infrastructure.

Hybrid Pricing Model

Features a flexible pricing structure that combines a fixed cost with a performance-based fee, aligning the platform's cost with campaign outcomes.

Close Servicing Team Collaboration

Provides a dedicated service team that works closely with clients to manage and optimize campaign operations.

Knowledge Transfer

A service component focused on empowering clients by fully transferring operational knowledge and expertise to their in-house teams.

High Data Processing Capacity (44B+ event logs/month)

Demonstrates the platform's ability to handle massive volumes of data, capturing over 44 billion event logs and engagement data per month.

High Transaction Analysis Capacity (1B+ USD sales/year)

Capable of analyzing over 1 billion USD in both online and offline sales transactions per year, showcasing its analytical power for large enterprises.