Brick Street CONNECT

Supports customer conversations across various digital channels (email, SMS, mobile push).

Presents a single, consolidated view of each customer across all engagement channels.

Shifts focus from individual tactic metrics to a holistic view of customer engagement and time spent with the brand.

Designed to be scalable for businesses of varying sizes.

Adapts to evolving digital communication channels without requiring IT disruption or impeding marketers.

Facilitates the creation and delivery of automated drip, onboarding, and transactional campaigns.

Enables precise targeting of campaigns based on customer data.

Allows for highly personalized content and delivery channel selection.

Provides a dedicated instance and modifiable database schema for enhanced profiling and targeting using all available customer data.

Offers a licensing model based on contacts with unlimited message sending.

Aims to provide one of the lowest average costs per message in the industry.

Written in Java and compatible with most major platforms and databases.

Available as either an on-premise or cloud-based platform installation.

Assured secure integration with other business systems.

Provides options for integrating via web services.

Enables the import of large volumes of data.

Allows for direct linking to external database tables.

Supports listening for and processing inbound messages from queues.

Facilitates sending data to external databases, message queues, and web services.

Offers programmatic control over message generation and delivery processes.

Provides transparency and access to the data model.

Allows campaign performance data to be extracted for use in external systems.

A primary goal of the platform.

Aims to convert engagement into sales.

Focuses on fostering customer loyalty.

Enables quick adaptation to customer preferences without additional resources.

Designed to be adaptable without burdening IT departments.

Enhances marketers' ability to respond quickly to customer needs.