About Capillary CDP
Capillary CDP is a customer data platform from Capillary Technologies designed to unify customer data across multiple sources. It provides data integration, customer segmentation, and analytics capabilities so businesses can gain insights into customer behavior. The platform supports real-time data usage, enabling organizations to create personalized marketing campaigns effectively. Additionally, it allows for the collection and analysis of both online and offline customer interactions. Key capabilities: data integration customer segmentation analytics real-time data usage personalized marketing Best for: marketing teams that need to build customer profiles and execute targeted campaigns.
Capillary CDP by Capillary Technologies is a powerful Customer Data Platform designed to help businesses effectively manage and leverage customer data for personalized marketing strategies. One of its standout features is its ability to unify data from various sources, including CRM systems, social media, and e-commerce platforms, to provide a comprehensive view of customer behavior and preferences. The user interface of Capillary CDP is intuitive and user-friendly, making it easy for marketers and analysts to navigate and make use of its features. The platform offers customizable dashboards and reporting tools, allowing users to visualize data in meaningful ways. Additionally, its drag-and-drop functionality and real-time data updates enhance the overall user experience. What sets Capillary CDP apart from its competitors are its advanced segmentation capabilities and AI-driven insights. The software can segment customers based on multiple criteria, such as purchase history, browsing behavior, and demographic information, enabling businesses to target specific audiences with personalized campaigns. Its AI algorithms analyze data to predict customer behavior and recommend the most effective marketing strategies.
Pros & Cons
- +True 360-Degree Customer View: Effectively unifies fragmented customer data from diverse sources, providing a comprehensive and real-time understanding of each customer.
- +AI-Powered Actionable Insights: Leverages advanced AI/ML for predictive analytics, intelligent segmentation, and prescriptive recommendations, turning data into actionable strategies.
- +Hyper-Personalization at Scale: Enables brands to deliver highly personalized and relevant experiences across all online and offline channels, significantly boosting engagement and ROI.
- +Robust Loyalty Program Integration: Seamlessly combines a powerful CDP with a comprehensive loyalty management platform, allowing for sophisticated and flexible loyalty programs.
- −Pricing Opacity: The lack of public pricing details requires direct engagement with sales, which can prolong the evaluation process.
- −Implementation Complexity: As a comprehensive enterprise-grade solution, implementation may require significant technical resources and time.
- −Data Quality Dependency: The effectiveness of its AI and analytics capabilities is highly dependent on the quality and cleanliness of the ingested data.
- −Learning Curve: The extensive feature set may present a learning curve for new users, requiring dedicated training.
Features
Key features
- 360-Degree Customer View
- Aggregates and unifies customer data from all online and offline touchpoints (POS, e-commerce, mobile, social, etc.) to create a single, persistent, and comprehensive customer profile.
- Actionable AI & Machine Learning
- Leverages AI-based algorithms for advanced segmentation, predictive analytics (e.g., predicting customer behavior, next-best actions), and prescriptive recommendations, enabling hyper-personalization at scale.
- Seamless Data Aggregation & Reconciliation
- Manages data collection from diverse sources in real-time, performs data hygiene (cleaning, deduplication, matching), and integrates various data types (structured, unstructured, semi-structured) without rigid schemas.
- Omnichannel Hyper-Personalization
- Activates unified customer data to deliver highly personalized experiences across all marketing, sales, and customer service channels (web, email, SMS, in-app, in-store, loyalty programs).
- Robust Loyalty Program Integration
- Built on a full-featured CDP, it seamlessly integrates with Capillary's comprehensive loyalty management platform (Loyalty+) to design, manage, and monitor a wide range of loyalty programs (points, tiers, vouchers, rewards, gamification) with fraud detection.
Additional features
- Data Collection & Ingestion
- Gathers data from various online and offline touchpoints (POS, e-commerce, mobile apps, social media, web, IoT devices, call centers, etc.).
- Data Aggregation & Unification
- Automatically collects, aggregates, and unifies customer data in real-time to create a single, persistent 360-degree customer view.
- Data Quality & Reconciliation
- Cleanses, deduplicates, and matches customer records across different sources.
- Identity Resolution
- Links disparate data points to a single customer profile.
- Data Models
- Supports robust data models for organizing customer information.
- Unstructured Data Management
- Processes and manages data that doesn't fit a predefined structure.
- Schemaless Data Ingestion
- Collects raw, event-level data without requiring prior transformation.
- Data Retention without Timelines
- Stores customer data long-term without expiration, providing a consistent historical view.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About Capillary CDP
Capillary CDP is a customer data platform from Capillary Technologies designed to unify customer data across multiple sources. It provides data integration, customer segmentation, and analytics capabilities so businesses can gain insights into customer behavior. The platform supports real-time data usage, enabling organizations to create personalized marketing campaigns effectively. Additionally, it allows for the collection and analysis of both online and offline customer interactions. Key capabilities: data integration customer segmentation analytics real-time data usage personalized marketing Best for: marketing teams that need to build customer profiles and execute targeted campaigns.
Capillary CDP Details
Capillary CDP's In-App Market Place
Does Capillary CDP have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), INR (₹), AUD (A$), CAD (C$), JPY (¥), CNY (¥), SGD (S$), HKD (HK$), KRW (₩), IDR (Rp)
Pros & Cons
- True 360-Degree Customer View: Effectively unifies fragmented customer data from diverse sources, providing a comprehensive and real-time understanding of each customer.
- AI-Powered Actionable Insights: Leverages advanced AI/ML for predictive analytics, intelligent segmentation, and prescriptive recommendations, turning data into actionable strategies.
- Hyper-Personalization at Scale: Enables brands to deliver highly personalized and relevant experiences across all online and offline channels, significantly boosting engagement and ROI.
- Robust Loyalty Program Integration: Seamlessly combines a powerful CDP with a comprehensive loyalty management platform, allowing for sophisticated and flexible loyalty programs.
- Pricing Opacity: The lack of public pricing details requires direct engagement with sales, which can prolong the evaluation process.
- Implementation Complexity: As a comprehensive enterprise-grade solution, implementation may require significant technical resources and time.
- Data Quality Dependency: The effectiveness of its AI and analytics capabilities is highly dependent on the quality and cleanliness of the ingested data.
- Learning Curve: The extensive feature set may present a learning curve for new users, requiring dedicated training.
Capillary CDP's Support Options
Email Address
marcomm@capillarytech.comContact
+65 1800 419 4450Capillary CDP's Alternatives
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