About Cision
Cision is a media monitoring software from Cision that provides tools for tracking and analyzing media coverage. It combines media monitoring, analytics, and reporting features so users can gain insights into their media presence. With Cision, organizations can track news articles, social media mentions, and broadcast coverage to understand their impact on target audiences. The platform also offers a database of media contacts to assist in outreach efforts. Key capabilities: media monitoring analytics reporting media database outreach tools Best for: PR professionals and communications teams that need to track media coverage and analyze their public relations efforts.
Cision is a leading public relations (PR) software designed to streamline media outreach and enhance communication strategies for organizations. It primarily aims to help users identify, engage, and track relationships with journalists, influencers, and media outlets efficiently. Key features include a comprehensive media database, robust analytics tools, and seamless collaboration capabilities, all designed to optimize PR efforts and improve media presence. The user interface of Cision is user-friendly and intuitive, making it easy for users to navigate and access various features. The platform's design is structured to facilitate quick and efficient workflows, allowing PR professionals to manage their tasks with minimal effort. The ease of use is further enhanced by the availability of in-person and online training, as well as comprehensive documentation and video tutorials, which help users get up to speed quickly. Cision boasts a wide range of functionalities and features that set it apart from competitors. Its extensive media database includes over 1.6 million journalists, bloggers, and social influencers, providing users with unparalleled outreach capabilities.
Pros & Cons
- 1. Extensive Contact Database and List Building: Cision is highly regarded for its comprehensive database of journalists, influencers, and media outlets, making it a powerful tool for building targeted media lists. This is repeatedly emphasized as a key strength.
- 2. Reliability and Usability: Despite some opinions that the platform's interface is dated, it is also described as reliable and usable, suggesting a stable and functional system.
- 3. "Gold Standard" Status: The feedback mentions Cision's position as the "gold standard" in the field, implying a long-standing reputation and a wide range of features and data.
- 1. Difficult Contract Cancellation and Billing Practices: A major recurring complaint is the difficulty in canceling contracts. The requirement of a 5-month advance notice is seen as unreasonable and customer-unfriendly, leading to unwanted billing and frustration. This is a serious red flag.
- 2. Insufficient Data Analysis: While Cision excels at providing contact information, its data analysis capabilities are criticized. Users suggest that it lacks the depth of analysis offered by competing services like Netbase, indicating a weakness in understanding the "why" behind media coverage and public sentiment.
- 3. Potentially Dated Platform/Interface: While reliable, the platform is described as "a bit dated," suggesting that the user interface or certain functionalities may not be as modern or intuitive as newer competitors.
- 4. Questionable Value for Some Users: One user explicitly stated that they received no value from the platform, suggesting that Cision might not be suitable for all types of businesses or PR strategies. This could point to a lack of flexibility or specialized features.
Features
Key features
Get access to comprehensive media data including print, online, TV, radio, and social media (text from google search).
Turn data into insights that enable you to make strategic decisions and measure the impact of your campaigns (text from google search).
Build relationships with the right journalists to tell your story (text from google search).
Identify and address potential brand reputation issues early on (text from google search).
Understand the conversations that are shaping public opinion about your brand (text from google search).
Additional features
Pricing
Countries & Languages
Available in
Interface languages
Billing currencies
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About Cision
Cision is a media monitoring software from Cision that provides tools for tracking and analyzing media coverage. It combines media monitoring, analytics, and reporting features so users can gain insights into their media presence. With Cision, organizations can track news articles, social media mentions, and broadcast coverage to understand their impact on target audiences. The platform also offers a database of media contacts to assist in outreach efforts. Key capabilities: media monitoring analytics reporting media database outreach tools Best for: PR professionals and communications teams that need to track media coverage and analyze their public relations efforts.
Cision Details
Cision's In-App Market Place
Does Cision have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$)
Pros & Cons
- 1. Extensive Contact Database and List Building: Cision is highly regarded for its comprehensive database of journalists, influencers, and media outlets, making it a powerful tool for building targeted media lists. This is repeatedly emphasized as a key strength.
- 2. Reliability and Usability: Despite some opinions that the platform's interface is dated, it is also described as reliable and usable, suggesting a stable and functional system.
- 3. "Gold Standard" Status: The feedback mentions Cision's position as the "gold standard" in the field, implying a long-standing reputation and a wide range of features and data.
- 1. Difficult Contract Cancellation and Billing Practices: A major recurring complaint is the difficulty in canceling contracts. The requirement of a 5-month advance notice is seen as unreasonable and customer-unfriendly, leading to unwanted billing and frustration. This is a serious red flag.
- 2. Insufficient Data Analysis: While Cision excels at providing contact information, its data analysis capabilities are criticized. Users suggest that it lacks the depth of analysis offered by competing services like Netbase, indicating a weakness in understanding the "why" behind media coverage and public sentiment.
- 3. Potentially Dated Platform/Interface: While reliable, the platform is described as "a bit dated," suggesting that the user interface or certain functionalities may not be as modern or intuitive as newer competitors.
- 4. Questionable Value for Some Users: One user explicitly stated that they received no value from the platform, suggesting that Cision might not be suitable for all types of businesses or PR strategies. This could point to a lack of flexibility or specialized features.
Cision's Support Options
Contact
1-800-588-3827Cision's Alternatives
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