About zimpel
zimpel is a highly specialized, cloud-based public relations software designed to streamline media targeting and communication workflows for PR professionals.
zimpel is a highly specialized, cloud-based public relations software designed to streamline media targeting and communication workflows for PR professionals. Developed by news aktuell GmbH, a subsidiary of the German press agency (dpa), the platform serves as an efficient bridge between organizations and the global media landscape. It addresses the core challenge of finding relevant and compliant media contacts by providing users with an expansive directory that is continually updated by a dedicated in-house research team. The user experience is built around an intuitive, time-saving interface that allows for rapid list segmentation and automated distribution. By offering built-in custom email design features and comprehensive delivery tracking metrics, zimpel empowers PR teams to execute highly targeted outreach strategies. Additionally, the software integrates smoothly with Germany's widest-reaching PR portal, Presseportal, offering companies an avenue to amplify their content's visibility. It stands out as an enterprise-grade utility that ensures data privacy compliance while significantly reducing the operational burdens associated with modern corporate communications.
Pros & Cons
- Provides vast database of 612,000 media records for global outreach.
- Ensures fully legal outreach through rigorous GDPR data compliance standards.
- Maximizes delivery precision by filtering through 1,750 diverse topics.
- Speeds up workflow utilizing an intuitive, time-saving wizard interface.
- Verifies campaign outcomes with transparent opening and delivery tracking metrics.
- Limits initial setup speed due to mandatory manual data import processes.
- Focuses heavily on European media databases, reducing utility elsewhere.
- Provides no direct automated tools for real-time online social monitoring.
- Lacks autonomous content generation features to help draft press materials.
- Offers few built-in collaborative workspaces for large cross-border teams.
Features
Key features
Access to over 612,000 verified media contacts including journalists, editors, podcasters, and influencers.
Enables users to easily build tailored press contact selections with few clicks.
Filters media entities effectively across 20 categories and 1,750 topics.
Includes an integrated distribution wizard featuring custom layout and teaser elements.
Monitors successful outreach via comprehensive email delivery and open rate metrics.
Additional features
Stores 612,000 global profiles spanning journalists, editors, podcasters, and influencers.
Groups contacts systematically across 20 distinct media genres and sectors.
Indexes contacts using 1,750 precise subject matters for accurate targeting.
Employs a dedicated internal team to update media contact information constantly.
Employs a fast search interface to research and isolate key industry contacts.
Assembles bespoke press distribution pools optimized for individual press stories.
Embeds interactive CTA buttons directly inside outgoing press release mailings.
Allows corporate branding and logo placement inside outreach email templates.
Attaches multimedia files and visual media assets directly to electronic mailings.
Auto-generates individualized salutations for every contact on a mailing list.
Schedules and queues PR content delivery for optimal strategic timing windows.
Keeps a detailed historic archive of all past company press releases dispatched.
Supplies clear reports regarding delivery percentages and email opening statistics.
Pricing
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About zimpel
zimpel is a highly specialized, cloud-based public relations software designed to streamline media targeting and communication workflows for PR professionals.
zimpel Details
zimpel's In-App Market Place
Does zimpel have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD ($), CAD ($), JPY (¥), CNY (¥), INR (₹), CHF (Fr.), RUB (₽), BRL (R$), MXN ($), EUR
Pros & Cons
- Provides vast database of 612,000 media records for global outreach.
- Ensures fully legal outreach through rigorous GDPR data compliance standards.
- Maximizes delivery precision by filtering through 1,750 diverse topics.
- Speeds up workflow utilizing an intuitive, time-saving wizard interface.
- Verifies campaign outcomes with transparent opening and delivery tracking metrics.
- Limits initial setup speed due to mandatory manual data import processes.
- Focuses heavily on European media databases, reducing utility elsewhere.
- Provides no direct automated tools for real-time online social monitoring.
- Lacks autonomous content generation features to help draft press materials.
- Offers few built-in collaborative workspaces for large cross-border teams.
zimpel's Support Options
zimpel's Alternatives
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