About zimpel
A media database and PR software that provides access to over 612,000 verified media contacts worldwide. It includes tools for researching journalists, managing press distribution lists, and sending targeted email campaigns.
Zimpel is a professional PR software and media database developed by news aktuell, a subsidiary of the German Press Agency (dpa). It is designed to streamline the workflow of PR professionals by providing a centralized platform for researching media contacts, building distribution lists, and executing email outreach. With a database of over 612,000 verified contacts globally, Zimpel focuses on high data quality and GDPR compliance, which is a significant advantage for European communications teams. The software includes an integrated mailing tool that allows users to send personalized press releases, track engagement through open and delivery rates, and manage contact history. While it is a powerful tool for media relations, it is particularly well-suited for teams looking to replace manual spreadsheet-based list management with an automated, verified solution. The vendor offers various starter packages and professional support, including data import assistance, making it accessible for both SMEs and larger organizations.
Pros & Cons
- Access to a large, continuously verified database of global media contacts.
- Integrated mailing tool simplifies the distribution of press releases.
- Strong focus on GDPR compliance and data quality.
- Detailed analytics provide insights into mailing performance.
- Professional support team assists with data management and imports.
- Pricing is not publicly listed and requires a consultation or quote.
- The platform is heavily focused on the European media landscape, which may limit its utility for purely non-European PR campaigns.
- Advanced features and full database access are gated behind specific subscription packages.
Features
Key features
Access to over 612,000 verified media contacts including journalists, editors, podcasters, and influencers.
Create and manage targeted distribution lists with automated contact updates.
Send press releases directly to media contacts with features like CTA buttons, logo integration, and dispatch planning.
Track delivery and opening rates to measure the success of PR campaigns.
Ensures all data records are managed in accordance with data protection regulations.
Additional features
Export compiled press distribution lists for external use.
Support for importing existing contact details into the database.
Advanced search options to find media contacts by sector, region, and media genre.
Dedicated team to assist with data imports and media contact queries.
Option to publish content on the Presseportal newsroom for increased visibility.
Ability to include images, videos, and documents in mailings.
Personalize mailings for specific media contacts.
Schedule mailings for optimal timing.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About zimpel
A media database and PR software that provides access to over 612,000 verified media contacts worldwide. It includes tools for researching journalists, managing press distribution lists, and sending targeted email campaigns.
zimpel Details
zimpel's In-App Market Place
Does zimpel have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
5
Mini Apps
1. Social Media Scheduler - Allows users to schedule posts on various social media platforms directly from the Zimpel interface.
2. Email Marketing Integration - Integrate popular email marketing tools to send targeted campaigns to specific contacts within Zimpel.
3. Analytics Dashboard - Provides detailed insights and analytics to track the performance of PR campaigns and activities.
4. Media Monitoring Tool - Monitor and track mentions of your brand or keywords across various media channels.
5. Influencer Marketing Platform - Connect with influencers and manage influencer marketing campaigns within Zimpel.
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD ($), CAD ($), JPY (¥), CNY (¥), INR (₹), CHF (Fr.), RUB (₽), BRL (R$), MXN ($)
Pros & Cons
- Access to a large, continuously verified database of global media contacts.
- Integrated mailing tool simplifies the distribution of press releases.
- Strong focus on GDPR compliance and data quality.
- Detailed analytics provide insights into mailing performance.
- Professional support team assists with data management and imports.
- Pricing is not publicly listed and requires a consultation or quote.
- The platform is heavily focused on the European media landscape, which may limit its utility for purely non-European PR campaigns.
- Advanced features and full database access are gated behind specific subscription packages.
zimpel's Support Options
Email Address
desk@newsaktuell.deContact
+49 (0)40 4113 32589Documentation
https://docs.zimpel.comCommunity Forums
https://community.zimpel.comzimpel's Alternatives
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