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Cultr

by Cultr · Since 2013
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ActiveAvailable globallyCloud
Quick facts
VendorCultr
Year launched2013
StatusActive
Location11, Rue Aline Mayrisch de Saint Hubert, Luxembourg, Bertrange L-8096, LU
Countries servedGlobal
Languages6
Integrations
Free tier
Free trial
Contact sales

About Cultr

Cultr is a content management software from Cultr that focuses on providing a reliable solution for businesses to manage their digital assets. It includes features such as asset organization, metadata management, and user collaboration tools so that teams can efficiently access and utilize their content. This platform is designed for scalability, allowing businesses to grow their digital library while maintaining easy access for users. The software supports various file formats, making it a versatile choice for different industries. Key capabilities: asset organization metadata management user collaboration tools analytics and reporting integration with third-party applications Best for: marketing teams and content creators that need a centralized hub for managing digital content.

Cultr by Cultr is an innovative employee engagement platform designed to drive culture transformation through interactive participation and micro-actions. The software’s primary purpose is to translate company values and desired behaviours into everyday actions using gamified challenges, nudges, and social engagement tools. It goes beyond traditional employee surveys by encouraging employees to actively participate in shaping workplace culture through simple, fun, and consistent interactions. The user interface of Cultr is sleek, modern, and highly intuitive. Its mobile-first design makes it accessible to both desk-based and remote employees, ensuring inclusivity and ease of access. The app’s dashboard features clear visuals, straightforward navigation, and interactive elements that encourage employees to complete daily challenges, recognize peers, and share updates. The administrative dashboard is equally user-friendly, allowing HR professionals and managers to create campaigns, monitor participation, and analyze engagement trends without technical difficulty. Functionally, Cultr stands out for its unique approach to behavioural activation. It integrates features such as micro-challenges, peer recognition, social feeds, and real-time feedback loops.

Pros & Cons

What users like
  • +Achieves very high employee voluntary engagement levels quickly.
  • +Scales excellently for large, remote, and decentralized organizations.
  • +Focuses on action and visible change, not just measurement.
  • +Leverages proven social movement for behavior change.
  • +Quickly set up; produces visible results from day one.
What users flag
  • Focuses on doing, not on deeper quantitative culture measurement.
  • Effectiveness depends on initial positive behavior examples being visible.
  • The slightly gamified element may not appeal to all employees.
  • Requires continuous effort for lasting momentum and effect.
  • It’s a behavioral tool, not a primary internal communication platform.

Features

Key features

Social Nudging Mechanism
Activates desired behaviors organization-wide through repeatable small actions called mini-missions:
Visible Action Flow
Generates a massive, visible stream of user-generated mission posts, which fundamentally alters the perception of the company culture:
High Voluntary Engagement
Achieves exceptional voluntary engagement (up to 90%) because the experience is fun, social, and slightly gamified:
Rapid Results Generation
It is quick to set up and produces visible evidence of cultural change and momentum from the very first day:
Organizational Scalability
Effectively works for large and remote organizations that cannot rely on traditional classroom-style or in-person methods:
Culture as a Social Movement
Manages culture change as a bottom-up social movement, leveraging the contagious nature of peer behavior:

Additional features

Social Nudging Tool
It is designed to engage employees and co-create company culture through positive reinforcement:
Activates Desired Behaviors
It uses nudges, which it calls mini-missions, to prompt employees toward specific positive actions:
Mini-Mission Posts
Users are required to create a post for each mission completion, ensuring action is documented and shared:
Visible Action Flow
The stream of shared posts provides constant, visible evidence that the organization is "walking the talk":
Customizable Objectives
It can be set up to target specific goals, one-time events, large transformations, or serve as an ongoing platform:
Culture Movement Focus
It contrasts with surveys by focusing on making culture happen rather than simply measuring existing culture:
Gamified Element
The application is described as being slightly gamified, which helps drive its high level of engagement:
Works for All Objectives
It is effective for diverse goals like implementing values, digital transformation, post-merger integration, or boosting engagement:
Fast Setup
It is quick to implement, allowing leaders to take action and see results almost immediately:
Scalable for Remote/Large Teams
It is suitable for organizations of any size and those with geographically dispersed employees:
Intensity Adjustment
The platform's application and intensity can be shifted over time or used to support multiple concurrent transformation goals:

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Culture Platform

EUR 2.5

Culture Boost

EUR 5

Kick-Off

EUR 10

Countries & Languages

Global
Countries served
6
Interface languages
18
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortuguese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇳🇴NOK🇩🇰DKK🇸🇬SGD🇭🇰HKD🇰🇷KRW🇮🇳INR🇿🇦ZAR🇳🇿NZD🇧🇷BRL

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