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Customer Data Platform

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Software Status:Active

About Customer Data Platform

Customer Data Platform is a software platform from Commanders Act that supports the collection, analysis, and activation of trusted customer data across devices and channels. It provides features such as Server-Side Tracking, Ad improvement, and Real-time CDP so businesses can improve customer experiences and increase Return on Ad Spend (ROAS). By using trusted and compliant data, this platform helps organizations boost customer activations and ROI. Getting started with PlatformX is straightforward, allowing users to easily navigate their data landscape. Key capabilities: Login Expand PlatformX PlatformX SERVER-SIDE TRACKING Ad improvement Real-time CDP Best for: marketing teams that need to maximize customer engagement and advertising effectiveness.

Customer Data Platform Details

Vendor
Commanders Act
Year Launched
2010
Location
Segment Headquarters 101 15th Street, 6th Floor San Francisco, CA 94103
Deployment
cloud
Training Options
documentation, videos, live online, in person
Countries Served
All Countries
Languages
English, Spanish, French, German, Italian
Users
Data Analysts, Marketing Managers, Ad Operations, Customer Data Platform Managers, Campaign Strategists, Digital Marketers
Industries Served
Retail & E-commerce, Finance & Banking, Media & Advertising, Telecom, Travel & Hospitality, Automotive
Tags
Cookieless tracking, First-party data, Server-side tracking, Customer data platform, Data activation, Ad optimization, Cross-device matching, Data governance, Real-time analytics, Privacy-compliant marketing

Customer Data Platform's In-App Market Place

Does Customer Data Platform have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

NA

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$), CHF (CHF), CNY (CN¥), SEK (kr), INR (₹), RUB (₽), ZAR (R), SGD (S$), HKD (HK$), NOK (kr), MXN (Mex$), NZD (NZ$)

Pros & Cons

  • Easy and efficient customer data management
  • Advanced attribution models and customer journey mapping
  • Smooth implementation with strong support
  • Excellent consent management and GDPR compliance
  • Integrated with TagCommander for seamless deployment
  • Fast tag deployment and flexibility for updates
  • Customizable and mobile-friendly
  • European data hosting for compliance reassurance
  • Offers autonomy for marketing teams in tag management
  • Multiple integrations and reliable admin features
  • Data visualization and reporting could be improved
  • No development branches—changes may interfere with urgent deployments
  • Frequent updates can be confusing or require adjustment
  • Initial platform developed pre-GDPR, though now adapted

Customer Data Platform's Support Options

Customer Data Platform's Alternatives