About Customer Link
Customer Link is a research software from Strategy& that provides insights into market opportunities. It combines expertise from industry leaders, a detailed outlook on US Deals 2026, and access to client case studies so businesses can make informed decisions. Users benefit from unique perspectives that identify opportunities others may overlook. Customer Link offers access to both qualitative and quantitative data, helping organizations understand market dynamics effectively. Key capabilities: industry expertise market trend analysis case study access US deals predictions strategic insights Best for: business strategists and decision-makers that need comprehensive market analysis and foresight.
Customer Link by Strategy& is a robust customer data platform designed to help businesses enhance their customer engagement strategies through data-driven insights. It provides organizations with the ability to collect, analyze, and leverage customer data to improve personalization, optimize marketing efforts, and drive business growth. The user interface of Customer Link is designed to be intuitive and user-friendly, ensuring that businesses can easily navigate through its features without requiring extensive technical expertise. The dashboard presents a clean and organized layout, allowing users to access key metrics and insights efficiently. The navigation is streamlined, making it simple to switch between different functionalities, such as customer segmentation, analytics, and campaign management. Functionally, Customer Link offers a comprehensive suite of features that enable businesses to harness the power of customer data. It includes advanced analytics tools that provide deep insights into customer behavior, preferences, and purchasing patterns. The platform also supports AI-driven personalization, allowing businesses to tailor their interactions with customers based on real-time data. Additionally, it integrates omnichannel capabilities, ensuring seamless communication across various touchpoints, including email, social media, and mobile applications.
Pros & Cons
- +1. Provides an extensive view of customers with over 60,000 attributes, including metaverse profiles.
- +2. Enables quick creation of targeted audiences in as little as 30 minutes for improved engagement.
- +3. Offers an intuitive interface that doesn't require data science knowledge or coding ability.
- +4. Ensures privacy-first data handling and compliance with data protection laws.
- −1. The maximum capacity of one million customer records per month might be a limitation for very large enterprises.
Features
Key features
- 1. Comprehensive Data Fabric with 60K+ Attributes
- Customer Link provides access to a blend of proprietary and third-party data sources, offering over 60,000 customer attributes, including "metaverse profiles," for an unparalleled view of customers. This allows for deep understanding and segmentation.
- 2. Rapid Targeted Audience Building
- Users can quickly find necessary attributes (demographics, interests, preferences) and build highly targeted audiences in as little as 30 minutes, enabling faster activation of marketing campaigns and improved engagement.
- 3. Seamless System Integration
- Customer Link can be configured to integrate well with existing marketing and customer data technologies, ensuring continuous data flow and accessibility across various systems.
- 4. User-Friendly, No-Code Interface
- The software is designed for business users, not data scientists. Its intuitive interface and lack of coding requirements make it easy for anyone to access insights and take action.
- 5. High-Volume Data Access with Privacy-First Approach
- It allows access to up to one million customer records per month with recent, high-quality industry data, while also prioritizing customer trust and compliance with data protection laws.
Additional features
- 1. Access to Data Fabric
- Provides a comprehensive data fabric that includes both proprietary and third-party data sources.
- 2. 60K+ Attributes
- Reveals more than 60,000 customer attributes, offering a detailed understanding of customers.
- 3. Metaverse Profiles
- Includes the latest addition of metaverse profiles for an even broader customer view.
- 4. Translation of Ideas into Actionable Insights
- Helps in quickly converting ideas into practical insights for better engagement.
- 5. Attribute Search
- Allows users to find specific attributes based on demographics, interests, and preferences.
- 6. Targeted Audience Building
- Enables the creation of targeted audiences in as little as 30 minutes.
- 7. Improved Customer and Prospect Engagement
- Drives better and richer engagement with both current customers and potential prospects.
- 8. Integration with Other Systems
- Helps configure Customer Link to work well with existing marketing and customer data technology.
- 9. Data Flow Maintenance
- Ensures information keeps moving to all the right places within integrated systems.
- 10. Intuitive and Simple Navigation
- Features an interface that is easy to use and navigate, even for non-data scientists.
- 11. No Coding Ability Required
- Users do not need coding skills to get to insights and actions.
- 12. Access to Recent, High-Quality Data
- Provides access to up-to-date and high-quality data relevant to the user's industry.
- 13. Flexible Capacity Limits
- Offers access to up to one million customer records per month without strict capacity limits.
- 14. Privacy-First Approach
- Safeguards customer trust by adopting a privacy-first approach to data handling.
- 15. Compliance with Data Protection Laws
- Helps users stay compliant with the latest data protection laws and regulations.
Pricing
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About Customer Link
Customer Link is a research software from Strategy& that provides insights into market opportunities. It combines expertise from industry leaders, a detailed outlook on US Deals 2026, and access to client case studies so businesses can make informed decisions. Users benefit from unique perspectives that identify opportunities others may overlook. Customer Link offers access to both qualitative and quantitative data, helping organizations understand market dynamics effectively. Key capabilities: industry expertise market trend analysis case study access US deals predictions strategic insights Best for: business strategists and decision-makers that need comprehensive market analysis and foresight.
Customer Link Details
Customer Link's In-App Market Place
Does Customer Link have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), SGD (S$), CHF (CHF), HKD (HK$), NZD (NZ$).
Pros & Cons
- 1. Provides an extensive view of customers with over 60,000 attributes, including metaverse profiles.
- 2. Enables quick creation of targeted audiences in as little as 30 minutes for improved engagement.
- 3. Offers an intuitive interface that doesn't require data science knowledge or coding ability.
- 4. Ensures privacy-first data handling and compliance with data protection laws.
- 1. The maximum capacity of one million customer records per month might be a limitation for very large enterprises.
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