About DESelect
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DESelect by DESelect is a robust Customer Data Platform (CDP) specifically designed to enhance segmentation, personalization, and campaign efficiency within Salesforce Marketing Cloud (SFMC). Its primary purpose is to eliminate the need for SQL coding by enabling marketers to create complex audience segments through a no-code interface. DESelect offers several editions, including DESelect Segment, DESelect Connect, and DESelect Enable, each tailored to different aspects of data segmentation and management. The software is built to streamline marketing workflows, allowing teams to gain faster insights from their data and create precise, data-driven customer journeys. DESelect boasts a clean, intuitive interface that emphasizes ease of use for marketers who may lack technical backgrounds. The drag-and-drop functionality is central to its design, allowing users to create filters, joins, and segmentation logic visually. Tabs and workflows are logically arranged, and dropdown menus provide quick access to data extensions, relations, and preview panels. Users consistently praise the software’s learning curve as minimal, thanks to its visual-oriented design.
Pros & Cons
- +Automates and simplifies complex tasks like segmentation, saving significant time.
- +Enables more precise audience segmentation, leading to better campaign performance.
- +Optimizes send times and prioritizes campaigns for higher engagement and revenue.
- +The no-code interface makes advanced marketing capabilities accessible to a wider range of users.
- +Provides a centralized view of data extensions for easier segmentation.
- −Primarily focused on and integrated with Salesforce Marketing Cloud, potentially limiting its use with other platforms.
- −The pricing structure requires requesting a demo, which might be a barrier for initial evaluation.
- −While described as intuitive, new users will still need time to learn the platform's features.
- −The descriptions are high-level, and the full extent of advanced features requires further exploration.
Features
Key features
- No-Code Audience Segmentation
- Enables users to create highly targeted audience segments within Salesforce Marketing Cloud without needing SQL knowledge, utilizing a drag-and-drop interface.
- Faster Segment Creation
- Significantly reduces the time required to build audience segments, with claims of up to 93% faster creation.
- Advanced Targeting and Personalization
- Allows for more sophisticated audience segmentation, leading to improved targeting and personalized messaging.
- Campaign Prioritization
- Helps marketing teams prioritize their campaigns within Salesforce Marketing Cloud to maximize engagement and impact.
- Send Frequency Optimization and Saturation Control
- Ensures that subscribers are contacted at optimal times and prevents over-saturation, improving deliverability and customer experience.
- Free Salesforce Marketing Cloud Search Tool
- Offers a practical utility to quickly locate various objects within SFMC, saving time and improving efficiency.
Additional features
- Marketing Cloud to maximize engagement and impact.
- Send Frequency Optimization and Saturation Control
- Ensures that subscribers are contacted at optimal times and prevents over-saturation, improving deliverability and customer experience.
- Free Salesforce Marketing Cloud Search Tool
- Offers a practical utility to quickly locate various objects within SFMC, saving time and improving efficiency.
- No-Code Audience Segmentation
- Enables users to create highly targeted audience segments within Salesforce Marketing Cloud without needing SQL knowledge, utilizing a drag-and-drop interface.
- Faster Segment Creation
- Significantly reduces the time required to build audience segments, with claims of up to 93% faster creation.
- Advanced Targeting and Personalization
- Allows for more sophisticated audience segmentation, leading to improved targeting and personalized messaging.
- Campaign Prioritization
- Helps marketing teams prioritize their campaigns within Salesforce
Pricing
Annual plans
Billed Annually
USD 880
≈ USD 73.33/mo when billed annually
≈USD 73.33/mo when billed annually
Engage
USD 950
≈ USD 79.17/mo when billed annually
≈USD 79.17/mo when billed annually
Plus
USD 1,885
≈ USD 157.08/mo when billed annually
≈USD 157.08/mo when billed annually
Countries & Languages
Interface languages
Billing currencies
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About DESelect
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DESelect Details
DESelect's In-App Market Place
Does DESelect have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Plans
Annual plans
Billed Annually
USD 880
≈ USD 73.33/mo when billed annually
≈USD 73.33/mo when billed annually
Engage
USD 950
≈ USD 79.17/mo when billed annually
≈USD 79.17/mo when billed annually
Plus
USD 1,885
≈ USD 157.08/mo when billed annually
≈USD 157.08/mo when billed annually
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD ($), CAD ($), CHF (Fr), CNY (¥), SEK (kr), NZD ($), KRW (₩), RUB (₽), INR (₹), ZAR (R), MXN ($), SGD ($), HKD ($)
Pros & Cons
- Automates and simplifies complex tasks like segmentation, saving significant time.
- Enables more precise audience segmentation, leading to better campaign performance.
- Optimizes send times and prioritizes campaigns for higher engagement and revenue.
- The no-code interface makes advanced marketing capabilities accessible to a wider range of users.
- Provides a centralized view of data extensions for easier segmentation.
- Primarily focused on and integrated with Salesforce Marketing Cloud, potentially limiting its use with other platforms.
- The pricing structure requires requesting a demo, which might be a barrier for initial evaluation.
- While described as intuitive, new users will still need time to learn the platform's features.
- The descriptions are high-level, and the full extent of advanced features requires further exploration.
DESelect's Support Options
Email Address
hello@deselect.comDESelect's Alternatives
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