Exacaster Customer 360 logo

Exacaster Customer 360

by Exacaster · Since 2011
No reviews yet
Active1+ countriesCloud
Quick facts
VendorExacaster
Year launched2011
StatusActive
LocationExacaster UAB BNordic Business Center, 5th floor J. Basanaviciaus 26 Vilnius LT-03224 Lithuania, EU
Countries served1+
Languages1
Integrations1+
Free tierN/A
Free trialN/A
Contact salesYES

About Exacaster Customer 360

Exacaster Customer 360 is a customer data platform from Exacaster that consolidates customer information for better insights. It combines data integration, analytics, and reporting capabilities so organizations can understand their customer behaviors and preferences. This platform allows users to merge data from various sources, analyze patterns, and generate comprehensive reports for informed decision-making. Exacaster Customer 360 is designed to help businesses improve their customer engagement strategies through data-driven insights. Key capabilities: data integration customer analytics reporting tools user-friendly dashboard real-time updates Best for: marketing teams and customer service professionals that need to use customer data for targeted outreach and improved service delivery.

Exacaster Customer 360 is a powerful Customer Data Platform (CDP) designed to provide businesses with a comprehensive view of their customers by consolidating data from multiple sources into a unified profile. This software enables organizations to track customer behaviors, preferences, and interactions across various touchpoints, allowing them to personalize marketing strategies and improve customer engagement. With advanced analytics tools, businesses can segment their audience, predict future behaviors, and optimize customer retention efforts. The platform integrates data from sales, marketing, and customer service departments, ensuring a holistic approach to customer management. The user interface of Exacaster Customer 360 is designed to be intuitive and user-friendly, making it accessible to both technical and non-technical users. The dashboard presents a clean and organized layout, allowing users to navigate seamlessly between different features. The software employs a logical structure that simplifies data visualization and reporting, ensuring that users can quickly access relevant insights. Additionally, the platform offers customizable views and filters, enabling businesses to tailor their experience based on specific needs.

Pros & Cons

Pros
  • 1. It centralizes and automates customer data management for telcos.
  • 2. The platform enables highly personalized customer experiences across multiple touchpoints.
  • 3. It offers pre-built AI-powered apps for specific telco challenges like churn prediction and Next Best Offer.
  • 4. The software significantly reduces data engineering effort and streamlines data activation.
Cons
  • 1. While it mentions exposing data to existing BSS systems, the ease and depth of two-way integration for real-time operations isn't explicitly elaborated.

Features

Key features

1. Telco-Tailored Use Cases with AI-powered Apps

This highlights the software's specialization in the telecom industry, offering pre-built and customizable AI-powered applications specifically designed to address telco challenges like churn prediction and next best offer recommendations.

2. Unified Customer Profile with Omnichannel Data Integration

The software excels at collecting and unifying vast amounts of disparate customer data from both offline (CDRs, CRM, billing) and online (web, mobile apps) sources, creating a comprehensive and actionable customer profile.

3. 1000s of Preconfigured Telco KPIs

This unique feature provides immediate access to a massive library of pre-built Key Performance Indicators relevant to mobile, TV, broadband, and fixed-line services, significantly accelerating data analysis and insights generation for telcos.

4. Hyper-Accurate Predictions for Proactive Marketing

Leveraging built-in prediction algorithms, the software enables highly accurate forecasting of customer behavior, allowing telcos to run proactive and personalized marketing campaigns that drive retention and engagement.

5. Reduced Data Engineering Effort and Streamlined Data Activation

The platform simplifies data management by significantly reducing the effort required for data engineering and offering effortless integration of consumer data into existing telco business applications like CRM and campaign management systems.

Additional features

1. Centralize & automate customer data management

Streamlines the process of gathering and organizing customer information from various sources.

2. Enable omnichannel customer experience

Allows for consistent and personalized customer interactions across all communication channels.

3. Discover hidden patterns and predict results

Utilizes data analysis and AI to uncover insights and forecast future customer behavior.

4. Increase customer retention and loyalty

Helps businesses keep existing customers and foster stronger relationships through targeted strategies.

5. Collect massive amounts of disparate customer data from a wide range of sources

Gathers diverse customer information from numerous origins.

6. CDP makes it understandable and actionable across any touchpoint

Transforms raw data into clear, usable insights that can be applied at any customer interaction point.

7. Create your own or use pre-built telecom tailored use cases with AI-powered apps

Provides flexibility to develop custom solutions or leverage existing AI-driven applications specifically designed for telecom challenges.

8. Prepaid Churn Score

An AI-powered app that predicts the likelihood of prepaid customers churning.

9. Top Performance NBO (Next Best Offer)

An AI-powered app that recommends the most relevant next offer for a customer.

10. Postpaid Churn Score

Predicts the likelihood of postpaid customers churning.

11. Collect, unify, process & activate customer data

The complete lifecycle of data management, from gathering to making it usable.

12. Build a data foundation to enable true 1-to-1 marketing

Establishes the underlying data structure necessary for highly personalized marketing efforts.

13. Send the best message, at the right touchpoint, at the right time

Optimizes marketing communication for maximum impact.

14. Unify offline and online data

Integrates customer data from both physical and digital sources.

15. Connect all customer data from offline sources (CDRs, DPI, CRM, billing, network, etc.)

Gathers data from traditional telecom systems.

Pricing

Free trial
Free version
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Countries & Languages

1
Countries served
1
Interface languages
2
Billing currencies

Available in

All Countries.

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR

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