About GolfNow
GolfNow is a tee time booking platform from NBC Sports Next that helps golfers save on tee times. It provides features such as Log In / Sign Up, Hot Deals, and Courses Near Me so users can easily find and book tee times at thousands of courses. With GolfNow, golfers can also explore various destinations and find the best courses suited to their preferences. The platform is user-friendly, allowing for quick access to deals and local courses. Key capabilities: Log In / Sign Up Hot Deals Courses Near Me Destinations Best Courses Best for: golfers that need to book tee times efficiently.
GolfNow is the global market leader in golf technology, functioning as a powerful Online Marketplace and a comprehensive Golf Course Management (GCM) Solution under the NBC Sports Next umbrella. Its appeal to courses is the promise of maximum exposure and free GCM software (G1 platform) in exchange for a set number of daily "Hot Deal" tee times (a barter model). This model provides significant operational efficiency and access to millions of golfers, but critics argue that the required "trade times" result in substantial lost revenue for the course and can harm long-term rate integrity. It is best suited for courses prioritizing maximum round volume, exposure to new golfers, and integrated technology without a large upfront investment, but it demands careful management to protect direct-booking revenue and customer relationships.
Pros & Cons
- +Offers a single, centralized solution for all operations, from the tee sheet and POS to payroll and inventory.
- +Utilizes advanced Athena AI and machine learning to make dynamic pricing decisions
- +Courses receive comprehensive GCM software
- −They own the customer data and forcing customers to book through their channel for deals.
- −Handling cancellations or issues with prepaid third-party bookings can create confusion and tension for pro shop staff.
Features
Key features
- World's Largest Online Tee-Time Marketplace
- Connects millions of registered golfers with over 9,000 courses, acting as the primary digital distribution channel for tee times.
- GCM Technology Suite (G1, Connect, Reservations)
- A range of software solutions, including the all-in-one G1 platform, that provide courses with tee sheet management, integrated POS, CRM, and accounting functions.
- Barter/Trade Model (Hot Deals)
- A core business model where courses provide GolfNow with a certain number of daily tee times (often during off-peak hours) in exchange for free GCM software and marketing services, which GolfNow then sells at discounted rates.
- Athena Dynamic Pricing (AI/ML)
- Advanced, proprietary technology that uses AI and machine learning to analyze demand, weather, and inventory to generate optimized pricing decisions for course partners.
- GolfPass Subscription Program
- A premium paid membership that offers golfers benefits like waived booking fees, monthly tee time credits, and access to exclusive video content and travel perks, promoting loyalty and direct bookings.
Additional features
- Online Tee Time Marketplace
- The central platform for golfers to search, compare, and book available tee times at partner courses 24/7.
- Golf Course Management (GCM) Software
- Offers a suite of software (e.g., GolfNow One/G1) that handles a course's operational needs, including the tee sheet, POS, and F&B systems.
- BRS Golf (Tee Sheet)
- A popular cloud-based tee sheet reservation system, especially used in the UK/Ireland market.
- Online Booking Engine
- Integrates with a course's website to enable direct, commissionable online booking.
- CRM & Email Marketing (Plus)
- Tools to manage customer relationships and execute automated email marketing campaigns to drive repeat business.
- 24/7/365 Support Service (Answers)
- A dedicated telephone support center for course operators to help with business management and technology issues.
- Athena Dynamic Pricing
- AI-driven tool that analyzes vast data to optimize pricing strategies in real-time.
- Group Purchasing Program (Ride)
- A service that leverages NBC Sports Next's buying power to provide course partners with savings on supplies, equipment, and F&B.
- GolfNow Mobile App
- The user-facing app providing golfers with booking, course info, free GPS, and rangefinder functionality.
- GolfNow Compete
- A digital platform for scorekeeping and stats analysis.
- Google Maps Direct Booking Integration
- Enables a "Book Online" button directly on a course's Google Maps profile to drive direct bookings.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About GolfNow
GolfNow is a tee time booking platform from NBC Sports Next that helps golfers save on tee times. It provides features such as Log In / Sign Up, Hot Deals, and Courses Near Me so users can easily find and book tee times at thousands of courses. With GolfNow, golfers can also explore various destinations and find the best courses suited to their preferences. The platform is user-friendly, allowing for quick access to deals and local courses. Key capabilities: Log In / Sign Up Hot Deals Courses Near Me Destinations Best Courses Best for: golfers that need to book tee times efficiently.
GolfNow Details
GolfNow's In-App Market Place
Does GolfNow have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
Usd ($), Eur (€), Gbp (£)
Pros & Cons
- Offers a single, centralized solution for all operations, from the tee sheet and POS to payroll and inventory.
- Utilizes advanced Athena AI and machine learning to make dynamic pricing decisions
- Courses receive comprehensive GCM software
- They own the customer data and forcing customers to book through their channel for deals.
- Handling cancellations or issues with prepaid third-party bookings can create confusion and tension for pro shop staff.
GolfNow's Alternatives
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Home Care Online Marketing is a marketing platform from Aaniie that focuses on the home…
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