About GroundTruth
GroundTruth is an advertising platform from GroundTruth that drives in-store visits and other real business results. It combines audience targeting, location targeting, and contextual targeting to help businesses understand their customers and build effective marketing strategies. GroundTruth supports digital out-of-home advertising, allowing marketers to reach consumers in various contexts and locations. With its reliable targeting capabilities, the platform provides insights into consumer behavior and trends, enabling businesses to make informed decisions. Key capabilities: audience targeting location targeting contextual targeting digital out-of-home real business results Best for: marketers that need to increase customer engagement and drive in-store traffic.
GroundTruth by GroundTruth is a location-based Customer Data Platform (CDP) designed to help marketers target, measure, and optimize advertising efforts based on real-world consumer behaviors. GroundTruth specializes in location intelligence and leverages its proprietary mapping technology and real-time location data to create highly targeted customer profiles and audience segments. The platform primarily serves businesses looking to drive foot traffic, attribute offline behavior to digital advertising, and reach audiences based on their real-world movements. Key features include geo-fencing, audience segmentation, foot traffic attribution, real-time campaign optimization, and multi-channel delivery (mobile, desktop, CTV, and more). The user interface of GroundTruth is polished and intuitive, especially for marketers accustomed to digital ad platforms. The dashboard offers a clean layout with clearly labeled sections for audience targeting, campaign management, insights, and reporting. Users can easily navigate through campaign creation steps with logical progressions and tooltips that guide decision-making. The geo-fencing feature stands out with its interactive map-based interface, allowing users to draw and define custom geographies for targeting with minimal effort.
Pros & Cons
- The platform emphasizes driving tangible business results like in-store visits.
- Blueprint Technology offers a potentially significant advantage in accuracy and precision for location-based advertising.
- Offers a comprehensive suite of advertising channels to reach diverse audiences.
- Provides both self-serve and managed service options to cater to different user needs.
- Simplifies campaign activation with ready-to-use media options.
- No information is provided about the cost of using the platform or its various features.
- While "real business results" is mentioned, the text could provide more specific examples or metrics to showcase its effectiveness compared to other platforms.
- The sheer number of features and channels might be overwhelming for some users.
- The effectiveness of the platform heavily relies on the accuracy and availability of location data, which can raise privacy concerns.
Features
Key features
This highlights the platform's core value proposition, focusing on tangible outcomes beyond just online engagement.
This proprietary technology maps the real world virtually with high accuracy and precision, forming the foundation for their targeting capabilities.
The platform offers ready-to-use advertising solutions, simplifying the activation process for users.
The platform allows marketers to target specific customer groups based on various criteria.
Leveraging their Blueprint Technology, the platform enables precise targeting based on real-world locations.
The platform offers advertising across various digital channels, including mobile, desktop, CTV/OTT, audio, digital out-of-home, social, and even direct mail.
Additional features
Offers pre-built advertising options for easy implementation.
A proprietary technology that creates a highly accurate virtual map of the real world.
Enables targeting of specific customer segments.
Allows advertising based on real-world geographic locations.
Targets users based on the content they are engaging with.
Advertising solutions optimized for mobile devices.
Advertising solutions for desktop computers.
Advertising on connected TVs and over-the-top streaming services.
Advertising through digital audio platforms.
Advertising on digital displays in public spaces.
Combines audience targeting with traditional direct mail.
Advertising campaigns on social media platforms.
Offers assistance with the design and development of ad creatives.
Provides a platform for users to manage their own campaigns.
Offers campaign management services by the platform's team.
Collaborates with other companies.
Enables automated buying and selling of ad space.
Pricing
Countries & Languages
Available in
Interface languages
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About GroundTruth
GroundTruth is an advertising platform from GroundTruth that drives in-store visits and other real business results. It combines audience targeting, location targeting, and contextual targeting to help businesses understand their customers and build effective marketing strategies. GroundTruth supports digital out-of-home advertising, allowing marketers to reach consumers in various contexts and locations. With its reliable targeting capabilities, the platform provides insights into consumer behavior and trends, enabling businesses to make informed decisions. Key capabilities: audience targeting location targeting contextual targeting digital out-of-home real business results Best for: marketers that need to increase customer engagement and drive in-store traffic.
GroundTruth Details
GroundTruth's In-App Market Place
Does GroundTruth have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), CNY (¥), INR (₹), RUB (₽)
Pros & Cons
- The platform emphasizes driving tangible business results like in-store visits.
- Blueprint Technology offers a potentially significant advantage in accuracy and precision for location-based advertising.
- Offers a comprehensive suite of advertising channels to reach diverse audiences.
- Provides both self-serve and managed service options to cater to different user needs.
- Simplifies campaign activation with ready-to-use media options.
- No information is provided about the cost of using the platform or its various features.
- While "real business results" is mentioned, the text could provide more specific examples or metrics to showcase its effectiveness compared to other platforms.
- The sheer number of features and channels might be overwhelming for some users.
- The effectiveness of the platform heavily relies on the accuracy and availability of location data, which can raise privacy concerns.
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