Instamojo logo

Instamojo

by Instamojo · Since 2012
No reviews yet
Active1+ countriesCloudFree tier
Quick facts
VendorInstamojo
Year launched2012
StatusActive
Location3rd Floor, Maa Grace, 12, 7th Cross Road, Koramangala 1A Block, Bangalore – 560034, India
Countries served1+
Languages10
IntegrationsN/A
Free tierYES
Free trialNO
Contact salesNO

About Instamojo

Instamojo is an Indian digital commerce platform designed to help small businesses and independent sellers create online stores, accept payments, and manage basic eCommerce operations from a single dashboard.

Instamojo is an Indian digital commerce platform designed to help small businesses and independent sellers create online stores, accept payments, and manage basic eCommerce operations from a single dashboard. It focuses on simplifying online selling by offering ready-to-use store pages, payment links, and landing pages that allow users to start selling with minimal technical setup. The platform supports multiple payment modes, which helps merchants cater to diverse customer preferences and improves transaction success rates. Beyond payments, Instamojo provides tools for branding such as domain integration and hosting, along with marketing features that help sellers increase visibility online. It also includes logistics support for shipping products across India with pickup and delivery services, making it suitable for physical product-based businesses. The platform is widely used by small and medium-sized enterprises looking for a low-cost entry into eCommerce. Its free plan lowers the barrier for new businesses, while premium plans unlock advanced features for scaling. Overall, Instamojo positions itself as an all-in-one solution for digital storefront creation, payment processing, and business growth, especially for entrepreneurs in emerging online markets.

Pros & Cons

Pros
  • Easy store setup for non-technical users
  • Supports many payment methods for flexibility
  • Affordable entry with free plan available
  • Built-in tools reduce need for multiple apps
  • Offers basic marketing and analytics tools
Cons
  • Advanced customization options are somewhat restricted
  • Some features locked behind paid plans only
  • Dependency on platform for store management
  • May not suit large enterprise scale operations
  • Design flexibility lower than full ecommerce platforms

Features

Key features

Online Store Builder

Create professional, mobile-optimized eCommerce websites with custom themes and domains.

Integrated Payment Gateway

Accept payments via 100+ modes including cards, netbanking, UPI, and digital wallets.

Automated Shipping

Manage courier pickups and deliveries to over 26,000 pin codes directly from the dashboard.

Smart Landing Pages

Build high-converting one-page websites for lead collection and product sales.

Marketing Tools

Utilize built-in SEO options, discount coupons, and email/SMS campaign tools to drive sales.

Order Management

Track orders, manage inventory, and handle customer data from a centralized dashboard.

Additional features

Online Store Setup

Enables quick creation of digital storefronts

Landing Pages

Build product or service-focused sales pages

Payment Gateway

Processes online transactions securely

Smart Pages

Create simplified selling pages for campaigns

Shipping Integration

Manages logistics and delivery coordination

Domain Services

Offers custom domain connection options

Webhooks

Receive real-time notifications for successful purchases.

Hosting Support

Provides website hosting for stores

Analytics Tools

Tracks sales and customer behavior

CRM System

Centralizes customer management data

Marketing Tools

Helps businesses improve online reach

Payment Links

Generates shareable checkout links

Embedded Payments

Adds payment buttons to websites

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Lite
INR 0/mo
billed monthly · min 1 seat
  • Unlimited products
  • Shopping cart
  • Cash on Delivery
  • Shipping integrations
  • Order management
  • Google Shopping integration
  • Categories & variants

5% + ₹3 transaction fee applies

Source: vendor pricing page →

Annual plans

Starter
INR 6,999/yr
flat rate · billed yearly · min 1 seat · ≈ INR 583.25/mo
  • Everything in Lite
  • Custom domain linking
  • 19+ premium themes
  • No Instamojo branding
  • 3 images per product
  • 3 banner images
  • Improved store customization

5% + ₹3 transaction fee applies

Source: vendor pricing page →
Growth
INR 14,999/yr
flat rate · billed yearly · min 1 seat · ≈ INR 1,249.92/mo
  • Everything in Starter
  • 2% + ₹3 transaction fee
  • Abandoned cart recovery
  • Discount coupons
  • WhatsApp integration

Includes ₹2,000+ worth benefits + free domain (up to ₹1,000 value)

Source: vendor pricing page →
Do-It-For-Me
Custom
contact sales for pricing · min 1 seat
  • Store setup by experts
  • Dedicated eCommerce advisor
  • Dashboard training
  • Catalog updates support
  • Feature recommendations
  • Free domain (up to ₹1,000)
  • 12 months support package

Fully managed store setup service (not DIY)

Source: vendor pricing page →

Countries & Languages

1
Countries served
10
Interface languages
17
Billing currencies

Available in

India

Interface languages

EnglishTamilTeluguKannadaMalayalamMarathiGujaratiPunjabiOdiaAssamese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇮🇳INR🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇨🇭CHF🇸🇬SGD🇭🇰HKD🇳🇿NZD🇸🇪SEK🇰🇷KRW🇷🇺RUB🇧🇷BRL🇮🇳INR

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