About iZooto
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iZooto has established itself as a powerful and publisher-focused push notification platform, consistently praised for its exceptional user interface and ease of use. Its most recent design overhaul, known as the "Flash UI," emphasizes a modern, visually appealing layout with simplified menus and reduced technical jargon. This fresh and cleaner interface is aimed at users who may not have advanced technical knowledge, making it possible for content teams to create and manage push campaigns effortlessly. The platform allows for easy playbook creation and one-click notifications, underscoring its commitment to simplicity and speed—an essential need for newsrooms operating in real-time environments. Functionally, iZooto delivers an extensive suite of tools tailored to the unique engagement needs of digital publishers. One of its standout capabilities is its omnichannel push notification system, which supports web push, Messenger, and app push notifications. This enables publishers to reach their audience across all major devices and operating systems (except iOS and Internet Explorer), thereby maximizing audience coverage.
Pros & Cons
- +Easy setup, especially for WordPress blogs.
- +Attractive free plan with simple plugin installation.
- +Various customization options for push notification requests.
- +Efficient audience segmentation and automation.
- +Effective for driving repeat traffic and sales.
- +User-friendly with good flexibility in scheduling notifications.
- +Strong customer support and responsiveness.
- −Push notifications require logging into the iZooto website rather than a native dashboard.
- −Manual payment process could be improved.
- −Some users find the functionality less automated than expected.
- −Lacks detailed reporting system.
- −No social media login option.
- −Takes time to build a large audience.
Features
Key features
- Publisher-Exclusive Marketing Automation
- iZooto is uniquely built as a marketing automation platform exclusively for publishers, differentiating it from generic push notification tools. This focus allows it to develop features and pricing models specifically aligned with newsroom needs for audience engagement and monetization.
- Audience Flywheel Approach
- Instead of a traditional funnel, iZooto employs an "Audience Flywheel" approach, prioritizing reader experience to drive engagement and build a loyal audience. This strategy helps publishers reduce dependency on external platforms like Facebook and Google.
- Omnichannel Push Notifications (Web, Messenger, App)
- iZooto allows publishers to reach and engage users across various platforms and devices through web push notifications (converting fly-by visitors), Messenger push notifications, and app push notifications. This comprehensive coverage ensures broad audience reach.
- Audience Monetization (Native Ads & Reader Revenue)
- The platform enables publishers to boost revenue from day one by running native ads within notifications and facilitating reader revenue strategies like dynamic paywalls. This integrated monetization capability is crucial for newsrooms.
- Exit-Intent Recommendations & Dynamic Paywall
- iZooto offers innovative features like Exit-Intent Recommendations to encourage more content consumption and a Dynamic Paywall to optimize reader revenue. These tools are specifically designed to enhance engagement and monetization for publishers.
- Lightning-Fast Notification Delivery & RSS Automation
- Built for the speed of media businesses, iZooto ensures lightning-fast notification delivery for breaking news. It also allows publishers to plug their RSS feeds to automate content distribution, saving time and ensuring timely updates.
Additional features
- Web Push Notifications
- Converts website visitors into subscribers and engages them across all OS and devices.
- Messenger Push Notifications
- Engages users via Messenger platforms.
- App Push Notifications
- Delivers notifications within mobile applications.
- Audience Flywheel Approach
- A strategy to prioritize reader experience for engagement and loyalty.
- Convert Visitors to Subscribers
- Turns one-time visitors into push notification subscribers.
- Grow Pageviews and Revenue (up to 15%)
- Helps increase website traffic and income.
- Plug RSS and Put Content Distribution on Autopilot
- Automates content delivery using RSS feeds.
- Flexible Pricing
- Tailored pricing models that support both audience engagement and monetization.
- Quick Integrations
- Easy setup with ready-made integrations, many requiring zero developer intervention.
- Audience Monetization
- Boosts revenue through native ads within products and reader revenue strategies.
- Reader Revenue
- Specifically helps publishers earn incremental income from their audience.
- Exit-Intent Recommendations
- Encourages site visitors to read more content by showing relevant recommendations when they are about to leave.
- Show Latest
- A feature to display the most recent content to users.
- Magic Notifications
- A specific type of notification feature (details not expanded in text).
- Automation
- Automates various marketing tasks and content distribution.
- Segmentation
- Divides the audience into targeted groups based on interests, location, etc.
- Personalization
- Delivers tailored content based on individual user preferences and data.
- RSS Automation
- Automatically sends notifications based on RSS feed updates.
- Playbooks
- Pre-defined strategies or workflows to achieve specific marketing goals.
- Email Newsletter
- A feature to manage and send email newsletters.
- On-Site Interactions
- Tools for engaging users directly on the website.
- News Hub
- A central place for managing news content.
- Dynamic Paywall
- A feature that dynamically adjusts paywall access to optimize reader revenue.
- Steller Subscription Experience
- Aims to provide a high-quality subscription experience for readers.
- Audience Engagement Guide
- Provides guidance on how to engage the audience.
- Content Engagement
- Tools and strategies to increase interaction with content.
- Website Engagement Tools
- General tools to improve user interaction on a website.
- Web Push Notifications Guide
- Provides information on web push notifications.
- Messenger Push Notifications Guide
- Provides information on Messenger push notifications.
- App Push Notifications Guide
- Provides information on app push notifications.
- Push Notification Marketing
- Strategies and tools for marketing using push notifications.
- Push Notifications Examples
- Provides examples of effective push notifications.
- Best Time To Send Push Notifications
- Helps determine optimal sending times.
- Understanding Your Audience
- Tools or guidance to gain insights into audience behavior.
- Engaging Your Audience
- Strategies and features to keep the audience interactive.
- Push Notifications Advertising Guide
- Guides on how to monetize through push notifications.
- Overcoming Monetization Challenges
- Addresses common issues in generating revenue.
- Checklist For Push Monetization
- Provides a checklist for effective push monetization.
- Monetization Strategies
- Offers various approaches to generate revenue from the audience.
- Best Paywall Solutions
- Information or guidance on effective paywall implementations.
Pricing
Monthly plans
Rise
USD 85
Countries & Languages
Interface languages
Billing currencies
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About iZooto
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iZooto Details
iZooto's In-App Market Place
Does iZooto have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Plans
Monthly plans
Rise
USD 85
Accepted Payment Currencies
Usd ($), Eur (€), Gbp (£), Aud ($), Cad ($), Jpy (¥), Inr (₹), Chf (Fr), Cny (¥), Rub (₽), Brl (R$), Sek (kr), Mxn ($), Sgd ($), Hkd ($), Nzd ($), Zar (R), Aed (د.إ), Try (₺), Kwd (د.ك), Thb (฿), Ils (₪), Sar (ر.س)
Pros & Cons
- Easy setup, especially for WordPress blogs.
- Attractive free plan with simple plugin installation.
- Various customization options for push notification requests.
- Efficient audience segmentation and automation.
- Effective for driving repeat traffic and sales.
- User-friendly with good flexibility in scheduling notifications.
- Strong customer support and responsiveness.
- Push notifications require logging into the iZooto website rather than a native dashboard.
- Manual payment process could be improved.
- Some users find the functionality less automated than expected.
- Lacks detailed reporting system.
- No social media login option.
- Takes time to build a large audience.
iZooto's Support Options
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