About iZooto
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iZooto has established itself as a powerful and publisher-focused push notification platform, consistently praised for its exceptional user interface and ease of use. Its most recent design overhaul, known as the "Flash UI," emphasizes a modern, visually appealing layout with simplified menus and reduced technical jargon. This fresh and cleaner interface is aimed at users who may not have advanced technical knowledge, making it possible for content teams to create and manage push campaigns effortlessly. The platform allows for easy playbook creation and one-click notifications, underscoring its commitment to simplicity and speed—an essential need for newsrooms operating in real-time environments. Functionally, iZooto delivers an extensive suite of tools tailored to the unique engagement needs of digital publishers. One of its standout capabilities is its omnichannel push notification system, which supports web push, Messenger, and app push notifications. This enables publishers to reach their audience across all major devices and operating systems (except iOS and Internet Explorer), thereby maximizing audience coverage.
Pros & Cons
- Easy setup, especially for WordPress blogs.
- Attractive free plan with simple plugin installation.
- Various customization options for push notification requests.
- Efficient audience segmentation and automation.
- Effective for driving repeat traffic and sales.
- User-friendly with good flexibility in scheduling notifications.
- Strong customer support and responsiveness.
- Push notifications require logging into the iZooto website rather than a native dashboard.
- Manual payment process could be improved.
- Some users find the functionality less automated than expected.
- Lacks detailed reporting system.
- No social media login option.
- Takes time to build a large audience.
Features
Key features
iZooto is uniquely built as a marketing automation platform exclusively for publishers, differentiating it from generic push notification tools. This focus allows it to develop features and pricing models specifically aligned with newsroom needs for audience engagement and monetization.
Instead of a traditional funnel, iZooto employs an "Audience Flywheel" approach, prioritizing reader experience to drive engagement and build a loyal audience. This strategy helps publishers reduce dependency on external platforms like Facebook and Google.
iZooto allows publishers to reach and engage users across various platforms and devices through web push notifications (converting fly-by visitors), Messenger push notifications, and app push notifications. This comprehensive coverage ensures broad audience reach.
The platform enables publishers to boost revenue from day one by running native ads within notifications and facilitating reader revenue strategies like dynamic paywalls. This integrated monetization capability is crucial for newsrooms.
iZooto offers innovative features like Exit-Intent Recommendations to encourage more content consumption and a Dynamic Paywall to optimize reader revenue. These tools are specifically designed to enhance engagement and monetization for publishers.
Built for the speed of media businesses, iZooto ensures lightning-fast notification delivery for breaking news. It also allows publishers to plug their RSS feeds to automate content distribution, saving time and ensuring timely updates.
Additional features
Converts website visitors into subscribers and engages them across all OS and devices.
Engages users via Messenger platforms.
Delivers notifications within mobile applications.
A strategy to prioritize reader experience for engagement and loyalty.
Turns one-time visitors into push notification subscribers.
Helps increase website traffic and income.
Automates content delivery using RSS feeds.
Tailored pricing models that support both audience engagement and monetization.
Easy setup with ready-made integrations, many requiring zero developer intervention.
Boosts revenue through native ads within products and reader revenue strategies.
Specifically helps publishers earn incremental income from their audience.
Encourages site visitors to read more content by showing relevant recommendations when they are about to leave.
A feature to display the most recent content to users.
A specific type of notification feature (details not expanded in text).
Automates various marketing tasks and content distribution.
Divides the audience into targeted groups based on interests, location, etc.
Delivers tailored content based on individual user preferences and data.
Automatically sends notifications based on RSS feed updates.
Pre-defined strategies or workflows to achieve specific marketing goals.
A feature to manage and send email newsletters.
Tools for engaging users directly on the website.
A central place for managing news content.
A feature that dynamically adjusts paywall access to optimize reader revenue.
Aims to provide a high-quality subscription experience for readers.
Provides guidance on how to engage the audience.
Tools and strategies to increase interaction with content.
General tools to improve user interaction on a website.
Provides information on web push notifications.
Provides information on Messenger push notifications.
Provides information on app push notifications.
Strategies and tools for marketing using push notifications.
Provides examples of effective push notifications.
Helps determine optimal sending times.
Tools or guidance to gain insights into audience behavior.
Strategies and features to keep the audience interactive.
Guides on how to monetize through push notifications.
Addresses common issues in generating revenue.
Provides a checklist for effective push monetization.
Offers various approaches to generate revenue from the audience.
Information or guidance on effective paywall implementations.
Pricing
Monthly plans
Countries & Languages
Interface languages
Billing currencies
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About iZooto
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iZooto Details
iZooto's In-App Market Place
Does iZooto have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Plans
Monthly plans
Accepted Payment Currencies
Usd ($), Eur (€), Gbp (£), Aud ($), Cad ($), Jpy (¥), Inr (₹), Chf (Fr), Cny (¥), Rub (₽), Brl (R$), Sek (kr), Mxn ($), Sgd ($), Hkd ($), Nzd ($), Zar (R), Aed (د.إ), Try (₺), Kwd (د.ك), Thb (฿), Ils (₪), Sar (ر.س)
Pros & Cons
- Easy setup, especially for WordPress blogs.
- Attractive free plan with simple plugin installation.
- Various customization options for push notification requests.
- Efficient audience segmentation and automation.
- Effective for driving repeat traffic and sales.
- User-friendly with good flexibility in scheduling notifications.
- Strong customer support and responsiveness.
- Push notifications require logging into the iZooto website rather than a native dashboard.
- Manual payment process could be improved.
- Some users find the functionality less automated than expected.
- Lacks detailed reporting system.
- No social media login option.
- Takes time to build a large audience.
iZooto's Support Options
iZooto's Alternatives
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