About Kwanzoo
Kwanzoo is an account-based marketing and buyer intelligence platform that identifies individual buyers visiting the site, not just company domains. It provides full contact profiles, buyer journey tracking, lead filtering based on ICP criteria, and alerts that feed sales execution. Integrations include Marketo, HubSpot, Pardot, Zoho, Salesforce, Salesloft, Outreach, and LinkedIn Sales Navigator. The service is cloud-based with training materials and a free trial, with pricing starting around $500 per month. It suits B2B teams that need buyer-level visibility to drive personalized outreach. Key capabilities Individual buyer identification Buyer journey and signal tracking ICP-based lead filtering CRM and MAP integrations Sales outreach integrations Best for: ABM teams seeking buyer-level visibility and action.
Kwanzoo’s SiteStop is a powerful platform that helps businesses identify and uncover anonymous visitors on their websites, converting them into actionable leads. The platform’s core capability lies in its ability to de-anonymize visitors, identifying real buyers instead of just companies, providing full PII (Personally Identifiable Information) such as name, email, mobile number, and LinkedIn profile. This allows sales and marketing teams to engage with the right prospects and personalize outreach based on the buyer's journey tracked throughout their visit to the website. SiteStop offers significant pipeline growth opportunities by transforming anonymous site visitors into leads with full buyer journey tracking. The platform features a user-friendly interface that allows businesses to track and interact with their visitors. Visualization tools help sales teams to clearly understand buyer journeys and engagement opportunities. Users can also customize lead filters to match specific business needs and Ideal Customer Profiles (ICPs). One of the standout features is the platform's integration capabilities, supporting various marketing automation platforms (MAP) such as Marketo, Hubspot, Pardot, Zoho, and ActiveCampaign.
Pros & Cons
- +Unique capability of identifying real buyers.
- +Integration with various sales and marketing tools.
- +Customizable filters for generating targeted leads.
- +Tracks buyer journeys in detail.
- −Leads generated do not roll over to the next month if unused.
- −Might require significant effort to set up optimal custom lead filters for the ICP.
Features
Key features
- Real Buyer Identification
- Identifies individual buyers, not just companies, visiting your website.
- Full Contact Profiles
- Provides complete PII, including email, mobile number, and LinkedIn URL.
- Buyer Journey Tracking
- Displays the entire buyer journey across the website for better engagement and conversion.
- Lead Customization
- Users can customize filters to target leads that match their Ideal Customer Profile (ICP).
Additional features
- Lead De-Anonymization
- Turns anonymous visitors into detailed, actionable leads.
- Buyer Signals
- Tracks and reports buyer signals to sales and marketing teams for targeted engagement.
- MAP and CRM Integration
- Seamless integration with marketing and sales tools to streamline lead management.
- Sales Execution Support
- Supports major sales platforms for outreach and engagement.
- Lead Filter Customization
- Customize lead generation based on business-specific criteria.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About Kwanzoo
Kwanzoo is an account-based marketing and buyer intelligence platform that identifies individual buyers visiting the site, not just company domains. It provides full contact profiles, buyer journey tracking, lead filtering based on ICP criteria, and alerts that feed sales execution. Integrations include Marketo, HubSpot, Pardot, Zoho, Salesforce, Salesloft, Outreach, and LinkedIn Sales Navigator. The service is cloud-based with training materials and a free trial, with pricing starting around $500 per month. It suits B2B teams that need buyer-level visibility to drive personalized outreach. Key capabilities Individual buyer identification Buyer journey and signal tracking ICP-based lead filtering CRM and MAP integrations Sales outreach integrations Best for: ABM teams seeking buyer-level visibility and action.
Kwanzoo Details
Kwanzoo's In-App Market Place
Does Kwanzoo have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
4
Mini Apps
Lead Management App: Allows for filtering and managing leads directly from de-anonymized visitor data.
Buyer Journey Tracker: Mini app tracking visitor journey across the site
providing insights for personalized engagement.
Sales Engagement Tools: Integrates with platforms like Salesloft and LinkedIn Sales Navigator to improve sales execution.
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), CNY (¥), INR (₹), RUB (₽), BRL (R$), MXN ($), SGD (S$), ZAR (R)
Pros & Cons
- Unique capability of identifying real buyers.
- Integration with various sales and marketing tools.
- Customizable filters for generating targeted leads.
- Tracks buyer journeys in detail.
- Leads generated do not roll over to the next month if unused.
- Might require significant effort to set up optimal custom lead filters for the ICP.
Kwanzoo's Support Options
Email Address
info@kwanzoo.comContact
+1 408-216-7025Kwanzoo's Alternatives
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