NEON-dX

Additional features

Omni-channel CVM Automation

Automates customer value management across all customer touchpoints.

Packages Analytics, AI, and Automation

Integrates these three core components into a single platform.

Out-of-the-Box, Easy-to-Use Platform

Designed for immediate usability and simplicity.

Seamless CRM Integration

Connects smoothly with clients' existing CRM environments.

Real-time Learning, Prediction, Recommendation, and Action

Enables dynamic and immediate responses based on ongoing data.

Revenue Uplift Generation

Specifically designed to generate measurable increases in revenue through marketing campaigns.

Autonomous Marketing

AI drives marketing efforts independently or assists human marketers.

Explainable AI

Provides transparency into how AI reaches its marketing decisions.

Niya-X Expert Agent

An AI component that automatically identifies campaign opportunities, rates performance, and recommends optimizations.

Intelligent Decisioning

Makes smart choices regarding customer interactions and offers.

Next Best Actions/Offers (NBO)

Determines optimal actions and offers for maximizing upsell, cross-sell, and retention.

Advanced Analytics and Machine Learning

Underpins intelligent decision-making and recommendations.

Heuristic Rules for Segmentation

Uses rule-based methods to discover micro-segments.

Automatic Segment Discovery (Analytical Models)

Employs data models to automatically identify customer segments.

Built-in Analysis Templates

Provides pre-configured templates for visualizing segment behavior and other marketing insights.

Packaged Analytical Models, Dashboards, and Exploratory Analysis Templates

Pre-built tools specifically for marketers to accelerate data-to-insights-to-actions.

Customer Insight Workbench (powered by AutoML libraries)

A tool for efficiently creating custom analytical models.

Seamless Integration (Built-in Connectors)

Offers connectors for CRMs, DMPs, and enterprise data lakes.

Structured and Unstructured Data Access

Can access various types of data from different sources.

Offline and Streaming Data Mode

Supports both batch and real-time data processing.

Data ETL (Extract, Transform, Load) with UI

Allows easy manipulation and preparation of data using a user interface.

KPI Computation

Calculates Key Performance Indicators to enrich customer profiles.

Continuous Profile Enrichment

Updates customer profiles with demographic, usage, and location-based attributes.

Customer Identity Unification

Identifies and unifies customer identities across disparate systems and service lines for a holistic view.

Comprehensive Marketing Automation

Automates planning, design, execution, and optimization of campaigns end-to-end.

Infinite Variety of Campaigns

Supports upsell, cross-sell, retention, and loyalty campaigns.

Reusable Campaign Templates

Provides pre-designed templates for efficient campaign creation.

Unified Marketing Canvas

A single interface for designing and managing campaign workflows.

Campaign Scheduling and Prioritization

Allows organizing and prioritizing campaigns using a calendar interface.

Multivariate Testing

Enables testing different creatives and offers to optimize campaigns for various segments.

Cross-Channel Customer Journeys

Executes marketing actions across traditional and digital channels.

Standard Connectors (Digital Plus add-on)

Supports instant messaging, conversational, social media, web, mobile app, email, and interactive voice assistant channels.

Digital CVM Campaigns

Extends CVM campaigns to enterprises' own digital channels and paid media.

Integration with Ad-Exchange Platforms (Facebook, Google)

Allows executing ad campaigns through major advertising platforms.

Paid Media Dashboards

Provides dashboards to track marketing spend across different paid media channels.

Integration with Third-Party Applications (Google Tag Manager, Mailchimp, DMPs)

Tracks customer interactions and responses on digital channels for personalized engagement.

Federated Marketing

Supports marketing efforts across decentralized data sources while maintaining privacy.

Data Monetization

Enables secure sharing of aggregated customer insights with brands and advertisers for monetization.

PII to Non-PII Transformation (Encryption)

Converts Personally Identifiable Information to non-identifiable data using encryption.

Privacy Preserving Analytics Techniques

Employs methods to analyze data while protecting privacy.

AI Companion for Marketers

Serves as an AI assistant to guide marketing decisions.

Packaged Analytics Models

Pre-built analytical models for specific marketing use cases.

Inbound Marketing Automation

Automates marketing responses to customer-initiated interactions.

Outbound Marketing Automation

Automates proactive marketing communications to customers.

Digital Plus

An add-on subscription service for extended digital channel support.

Campaign Hub

A central place for managing campaigns.