NEON-dX

Automates customer value management across all customer touchpoints.

Integrates these three core components into a single platform.

Designed for immediate usability and simplicity.

Connects smoothly with clients' existing CRM environments.

Enables dynamic and immediate responses based on ongoing data.

Specifically designed to generate measurable increases in revenue through marketing campaigns.

AI drives marketing efforts independently or assists human marketers.

Provides transparency into how AI reaches its marketing decisions.

An AI component that automatically identifies campaign opportunities, rates performance, and recommends optimizations.

Makes smart choices regarding customer interactions and offers.

Determines optimal actions and offers for maximizing upsell, cross-sell, and retention.

Underpins intelligent decision-making and recommendations.

Uses rule-based methods to discover micro-segments.

Employs data models to automatically identify customer segments.

Provides pre-configured templates for visualizing segment behavior and other marketing insights.

Pre-built tools specifically for marketers to accelerate data-to-insights-to-actions.

A tool for efficiently creating custom analytical models.

Offers connectors for CRMs, DMPs, and enterprise data lakes.

Can access various types of data from different sources.

Supports both batch and real-time data processing.

Allows easy manipulation and preparation of data using a user interface.

Calculates Key Performance Indicators to enrich customer profiles.

Updates customer profiles with demographic, usage, and location-based attributes.

Identifies and unifies customer identities across disparate systems and service lines for a holistic view.

Automates planning, design, execution, and optimization of campaigns end-to-end.

Supports upsell, cross-sell, retention, and loyalty campaigns.

Provides pre-designed templates for efficient campaign creation.

A single interface for designing and managing campaign workflows.

Allows organizing and prioritizing campaigns using a calendar interface.

Enables testing different creatives and offers to optimize campaigns for various segments.

Executes marketing actions across traditional and digital channels.

Supports instant messaging, conversational, social media, web, mobile app, email, and interactive voice assistant channels.

Extends CVM campaigns to enterprises' own digital channels and paid media.

Allows executing ad campaigns through major advertising platforms.

Provides dashboards to track marketing spend across different paid media channels.

Tracks customer interactions and responses on digital channels for personalized engagement.

Supports marketing efforts across decentralized data sources while maintaining privacy.

Enables secure sharing of aggregated customer insights with brands and advertisers for monetization.

Converts Personally Identifiable Information to non-identifiable data using encryption.

Employs methods to analyze data while protecting privacy.

Serves as an AI assistant to guide marketing decisions.

Pre-built analytical models for specific marketing use cases.

Automates marketing responses to customer-initiated interactions.

Automates proactive marketing communications to customers.

An add-on subscription service for extended digital channel support.

A central place for managing campaigns.