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Otherlevels

by OtherLevels · Since 2014
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ActiveAvailable globallyCloud
Quick facts
VendorOtherLevels
Year launched2014
StatusActive
LocationLondon, London E16JN, GB
Countries servedGlobal
Languages11
Integrations1+
Free tier
Free trial
Contact salesYES

About Otherlevels

Otherlevels is a video use software from OtherLevels that generates personalized video experiences at scale to change how operators acquire and engage with their customers. It combines capable components, open architecture, and support for multiple channels so operators can create tailored content for diverse audiences. This platform allows for the integration of advanced AI technologies to improve video personalization. Additionally, Otherlevels has recently announced partnerships to further improve its offerings, including collaborations with AWS and BetMakers. Key capabilities: AI-driven personalization multi-channel support capable components open architecture partnership integration Best for: operators that need to engage their customers through customized video content.

OtherLevels represents a significant evolution in customer engagement software by combining the power of AI, machine learning, and generative media to help businesses deliver personalized, in-the-moment experiences at scale. Rather than sticking with traditional, one-size-fits-all communication, OtherLevels allows businesses—particularly those in high-frequency, high-engagement sectors like sports, iGaming, lottery, and fan engagement—to create customized rich media and video content tailored to individual users. What sets OtherLevels apart is its ability to turn static text or generic outreach into immersive, dynamic experiences powered by real-time data and hyper-personalized logic. This approach drives deeper engagement, increased customer loyalty, and stronger in-session interactions, all of which are essential in industries where timing, relevance, and personalization can directly influence revenue. The platform doesn’t merely offer a messaging tool; it redefines how operators interact with their audiences. Using its Media Builder, users can transform text into live, AI-powered human video—making every message feel uniquely tailored to the recipient.

Pros & Cons

What users like
  • +AI-Powered Personalization: Uses generative AI and machine learning to create rich media and video-based experiences.
  • +Multi-Channel Engagement: Supports acquisition, affiliate, CRM, and in-session interactions.
  • +Contextual & Live Personalization: Delivers real-time tailored experiences for sports, iGaming, fan engagement, and lotteries.
  • +Data-Driven Optimization: Uses analytics to refine content and improve audience engagement.
  • +Seamless CRM Integration: Works with existing outbound marketing channels with minimal integration.
  • +Strong Industry Partnerships: Collaborates with platforms like Salesforce, AWS, and Genius Sports.
What users flag
  • Primarily Focused on Gaming & Sports: May not be as effective for businesses outside of these industries.
  • Integration Setup Required: Businesses must ensure compatibility with their existing marketing tech stack.
  • Learning Curve for AI-Driven Content: Users may need time to fully leverage AI-powered personalization.

Features

Key features

AI-Powered Personalized Video and Rich Media at Scale
OtherLevels utilizes AI, Machine Learning, and Generative AI to transform traditional content into highly personalized video and rich media experiences. This enables operators to connect with customers on a much more engaging and human level, at scale.
Data and ML-Driven Content Personalization
The platform leverages data and machine learning to personalize and create sophisticated content, ensuring relevance and context. This allows for hyper-targeted messaging and offers that resonate with individual customer behaviors.
Generative AI for Rich Media and Video Transformation
A core and unique aspect is the use of Generative AI to convert personalized content into impactful rich media and video formats. This moves marketing beyond text-based communication to dynamic, visually engaging experiences.
In-the-Moment, Contextual, Live Experiences
Leveraging its CRM heritage and Generative AI, the software creates live, contextual experiences, particularly beneficial for sports, iGaming, fan engagement, and lotteries. This allows for real-time relevance based on live data (e.g., match data).
Seamless CRM Integration with Minimal Effort
OtherLevels is designed to work with existing CRM and outbound marketing channels, requiring minimal integration. This ensures that businesses can leverage their current infrastructure while enhancing their communication capabilities.
Multichannel Activation and Engagement
The platform supports delivery across "any channel," allowing businesses to maximize activation by using the most effective channel to engage customers. This includes channels for acquisition, affiliates, CRM, and in-session engagement.

Additional features

AI-powered Personalized Video Experiences
Creates videos tailored to individual customers using artificial intelligence.
AI-powered Personalized Rich Media Experiences
Generates rich media content (e.g., interactive banners, animations) personalized for each customer using AI.
Transformation of Traditional Content
Converts existing text or static content into dynamic video and rich media.
On-Brand Content Creation
Ensures all generated personalized content adheres to the brand's guidelines and aesthetics.
Data-Driven Personalization
Uses customer data to tailor content.
Machine Learning (ML) for Sophisticated Content
Leverages ML to create advanced and relevant content.
Generative AI for Media Transformation
Utilizes Generative AI to turn personalized content into video and rich media.
Multi-Channel Delivery
Delivers personalized experiences across any communication channel.
CRM Heritage
Built with an understanding of customer relationship management principles.
Contextual Live Experiences
Creates real-time, relevant experiences based on live data.
Acquisition Channel Enhancement
Supercharges brand campaigns for new customer acquisition.
Affiliate Channel Enhancement
Creates differentiated experiences for affiliate marketing, featuring promotions.
CRM Channel Integration
Uses existing CRM and outbound marketing channels with minimal integration.
In-Session Engagement
Enhances in-session activity with multiple engaging and entertaining experiences.
Personalize (Feature Category)
Generates customer-specific, personalized recommendations.
Content (Feature Category)
Creates relevance and context with in-the-moment live match data and action.
Media (Feature Category)
Transforms content into impactful media utilizing the full power of each channel.
Channels (Feature Category)
Maximizes activation by using the best channel to engage customers.
OtherLevels Models (for content creation)
Provides predefined models for creating personalized content.
Sports Content Integration
Leverages sports data for contextual content creation.
iGaming Content Integration
Leverages iGaming data for contextual content creation.
Fan Engagement Solutions
Specifically designed to engage fans.
Lotteries Solutions
Tailored for lottery operations.

Pricing

Free trial
Free version
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Countries & Languages

Global
Countries served
11
Interface languages
19
Billing currencies

Interface languages

EnglishFrenchGermanSpanishItalianPortugueseDutchRussianJapaneseChinese (Simplified)Chinese (Traditional)

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇸🇬SGD🇮🇳INR🇧🇷BRL🇲🇽MXN🇨🇭CHF🇸🇪SEK🇳🇴NOK🇩🇰DKK🇿🇦ZAR🇳🇬NGN🇦🇪AED🇰🇷KRW

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