Passport One

Passport One is a marketing software from Goodway Group that identifies a marketer’s customers, improves existing first-party data, and creates new opportunities for closed-loop measurement. It provides self-service capabilities, allowing users to manage campaigns effectively and efficiently, while also supporting multi-location agencies in their marketing efforts. Passport One helps organizations to use their data for targeted campaigns, enabling better insights and measurable results. This platform is particularly beneficial for agencies looking to serve multi-location clients by offering tailored solutions. Key capabilities: self-service DSP closed-loop measurement customer identification data improvement multi-location support Best for: agencies that need to improve marketing strategies for clients with multiple locations.