About pr.co
A PR software platform for teams to create, publish, and distribute PR content. Features include an online newsroom, AI-powered content generation, media outreach tools, and campaign reporting.
PR.co is a comprehensive PR management platform designed to help communications teams centralize their workflows. It replaces fragmented tools like spreadsheets and email with a unified system for creating, publishing, and distributing PR content. The platform is particularly strong for large or international teams, offering features like multi-language support, approval workflows, and a branded online newsroom that improves SEO and media visibility. Its AI Agent assists in drafting pitches and content, while built-in analytics provide insights into campaign performance. PR.co integrates with external tools via Zapier and a RESTful API, allowing teams to sync contacts and automate distribution. While it offers a robust set of features for professional PR, users should note that enterprise-level needs, such as SSO or phone support, are reserved for the highest pricing tier.
Pros & Cons
- Centralizes newsroom, outreach, and reporting into a single platform.
- Intuitive CMS allows non-technical users to build branded pages.
- Strong support for international teams with multi-language and multi-market capabilities.
- AI-powered tools significantly reduce time spent on drafting pitches and content.
- Provides high-quality SEO value for press releases compared to PDF-based newsrooms.
- Advanced features like SSO and phone support are restricted to the Enterprise plan.
- Pricing scales based on contacts and features, which may become costly for large-scale outreach.
- Some advanced customization requires coordination with the PR.co team rather than self-service tools.
Features
Key features
Provides a branded, SEO-optimized hub for publishing press releases, media kits, and company news.
Generates pitch emails, headlines, summaries, and social posts while maintaining brand tone.
Manages media contacts and distribution lists for targeted journalist outreach.
Tracks media coverage, engagement metrics, and campaign performance in real-time.
Supports editorial workflows with approval processes and team-based content management.
Additional features
Centralizes and optimizes media assets for web publishing.
Enables creation of custom pages like company history or leadership profiles without coding.
Supports multi-language and multi-market content distribution.
Hosts press conferences and hybrid events directly within the newsroom.
Automates workflows by connecting PR.co with external tools.
Embeds newsroom content on external websites for real-time updates.
Configures content feeds to meet Google News and Discover requirements.
Secures specific newsroom sections for sensitive communications.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About pr.co
A PR software platform for teams to create, publish, and distribute PR content. Features include an online newsroom, AI-powered content generation, media outreach tools, and campaign reporting.
pr.co Details
pr.co's In-App Market Place
Does pr.co have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
7
Mini Apps
1. Media Database Integration: Easily import and manage media contacts and distribution lists within the PR software.
2. Press Release Distribution: Streamline the process of sending out press releases to various media outlets and journalists.
3. Social Media Management: Integrate social media platforms to schedule posts
track engagement
and monitor social media mentions.
4. Analytics and Reporting: Access detailed analytics and reporting features to measure the success of PR campaigns and track media coverage.
5. Email Campaigns: Send targeted email campaigns to media contacts and track email open rates and click-through rates.
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), CNY (¥), INR (₹), AED (د.إ), CHF (CHF), NZD (NZ$), SGD (S$), HKD (HK$), SEK (kr), NOK (kr), DKK (kr), ZAR (R), KRW (₩), BRL (R$)
Pros & Cons
- Centralizes newsroom, outreach, and reporting into a single platform.
- Intuitive CMS allows non-technical users to build branded pages.
- Strong support for international teams with multi-language and multi-market capabilities.
- AI-powered tools significantly reduce time spent on drafting pitches and content.
- Provides high-quality SEO value for press releases compared to PDF-based newsrooms.
- Advanced features like SSO and phone support are restricted to the Enterprise plan.
- Pricing scales based on contacts and features, which may become costly for large-scale outreach.
- Some advanced customization requires coordination with the PR.co team rather than self-service tools.
pr.co's Support Options
Email Address
hello@pr.coDocumentation
https://docs.pr.co/Community Forums
https://support.pr.co/Live Chat
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