About Propel AI
An AI-native public relations management platform that combines a media database, email outreach, and monitoring tools. It helps communications teams manage media relationships, track campaign performance, and measure PR ROI.
Propel AI (formerly Propel PRM) is an end-to-end public relations management platform designed to modernize earned media workflows. By integrating a comprehensive media database with native Gmail and Outlook plugins, it allows communications professionals to manage the entire pitching lifecycle—from list building and personalized AI-assisted drafting to real-time engagement tracking—without leaving their email inbox. The platform distinguishes itself through its proprietary AI models, which are trained on a massive dataset of real PR pitches to provide actionable insights into journalist preferences and pitching timing. Beyond outreach, Propel offers robust monitoring across online, social, and broadcast channels, alongside advanced analytics that correlate PR efforts with business outcomes like website traffic and conversions. While it serves as a powerful CRM for PR, it is best suited for teams looking to move away from spreadsheets toward a data-driven, AI-augmented approach. Pricing is generally bespoke, though the company offers tiered plans ranging from Essentials to Enterprise, and it maintains active partnerships with data providers like LexisNexis to ensure broad monitoring coverage.
Pros & Cons
- Native integration with Gmail and Outlook streamlines the pitching workflow by keeping all interactions in one place.
- Proprietary AI models provide specific insights into journalist preferences and optimal pitching times.
- Analytics tools effectively bridge the gap between PR activities and measurable business outcomes like ROI.
- Comprehensive media database includes both traditional journalists and social media influencers.
- Kanban-style story funnel provides clear visibility into the status of ongoing media relationships.
- Pricing is largely bespoke and requires contact with sales, which can be a barrier for smaller teams.
- Advanced monitoring features like broadcast and podcast tracking are often restricted to higher-tier annual bundles.
- The platform's depth of features may present a learning curve for teams accustomed to simpler, manual PR tools.
- Some users report that high-volume pitching requires careful management to avoid hitting email provider limits.
Features
Key features
Provides access to over 1 million journalists and 50 million influencers with AI-driven pitching preferences.
Allows users to pitch directly from Gmail or Outlook with real-time open and response tracking.
Uses proprietary LLMs to draft personalized pitches and press releases based on journalist preferences.
Correlates PR activities directly to business goals like website traffic, purchases, and form completions.
Tracks online, social, and broadcast media mentions across global news sites, forums, and social platforms.
Additional features
Kanban-style board to track the status of every pitch and media relationship.
AI-driven recommendations for the most relevant media targets for specific pitches.
Searchable repository of over 3 billion articles to identify relevant journalists by topic.
Tracks TV and radio mentions with viewership and ad value data.
Monitors brand mentions across Twitter, Facebook, and Instagram.
Includes built-in tools for managing unsubscribes and data privacy.
Provides dashboards to measure campaign success and individual team member productivity.
Tools to manage and automate follow-up communications with media contacts.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About Propel AI
An AI-native public relations management platform that combines a media database, email outreach, and monitoring tools. It helps communications teams manage media relationships, track campaign performance, and measure PR ROI.
Propel AI Details
Propel AI's In-App Market Place
Does Propel AI have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
13
Mini Apps
1. Media Monitoring Tool: Allows users to track and monitor mentions of their brand or company across various media channels such as news websites
social media platforms
and forums.
2. Press Release Distribution: Enables users to easily distribute press releases to a network of journalists
bloggers
and media outlets to increase exposure and coverage of their news or announcements.
3. Social Media Scheduler: Streamlines the process of scheduling and posting content to multiple social media platforms at once
saving time and effort for digital marketing professionals.
4. Influencer Relationship Management: Helps users identify and collaborate with relevant social media influencers to promote their products or services and reach a wider audience.
5. Analytics Dashboard: Provides users with valuable insights and metrics on the performance of their public relations campaigns
including audience reach
engagement rates
and media coverage.
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), CNY (¥), INR (₹), RUB (₽), BRL (R$), KRW (₩)
Pros & Cons
- Native integration with Gmail and Outlook streamlines the pitching workflow by keeping all interactions in one place.
- Proprietary AI models provide specific insights into journalist preferences and optimal pitching times.
- Analytics tools effectively bridge the gap between PR activities and measurable business outcomes like ROI.
- Comprehensive media database includes both traditional journalists and social media influencers.
- Kanban-style story funnel provides clear visibility into the status of ongoing media relationships.
- Pricing is largely bespoke and requires contact with sales, which can be a barrier for smaller teams.
- Advanced monitoring features like broadcast and podcast tracking are often restricted to higher-tier annual bundles.
- The platform's depth of features may present a learning curve for teams accustomed to simpler, manual PR tools.
- Some users report that high-volume pitching requires careful management to avoid hitting email provider limits.
Propel AI's Support Options
Email Address
support@propelmypr.comContact
(123) 456-7890Documentation
https://docs.propelmedia.io/)Live Chat
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