About Propensity
Propensity is an ABM platform from Propensity that provides contact-based targeting and attribution for B2B marketers. It combines contact-level insights, campaign tracking, and revenue measurement so marketers can evaluate the effectiveness of their campaigns. With Propensity, users can turn their marketing efforts into measurable revenue by understanding which contacts are driving results. The platform is recognized as a Challenger in the 2025 Gartner® Magic Quadrant for ABM Platforms, underscoring its industry credibility. Key capabilities: contact targeting attribution analysis campaign measurement revenue tracking performance reporting Best for: B2B marketers that need to attribute revenue to specific campaigns and improve their marketing strategies.
Propensity Details
Propensity's In-App Market Place
Does Propensity have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
https://www.propensity.com/abm-tools
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$), CHF (CHF), CNY (¥), SEK (kr), NZD (NZ$), INR (₹), BRL (R$), RUB (₽), KRW (₩), HKD (HK$), NOK (kr), MXN (Mex$), SGD (S$), TRY (₺)
Pros & Cons
- Strong focus on account-based marketing with tailored features.
- Automates many aspects of lead qualification and prospecting.
- Multi-channel campaign management simplifies complex marketing strategies.
- Pricing might be high for small businesses.
- The range of integrations, while effective, is not as extensive as some competitors.