RedPoint Customer Data Platform

Additional features

Data Quality at Ingestion

Automatically cleanses, parses, and standardizes every incoming customer data source from across the enterprise and all touchpoints, significantly reducing human error and ensuring high data integrity from the start.

Precision Identity Resolution

Delivers highly accurate, real-time customer identities by uniquely blending deterministic and probabilistic matching techniques across individuals, households, and accounts, allowing for customized match rules based on specific use cases.

Smart Profile Unification

Intelligently merges customer profiles beyond simple matching, actively filtering out irrelevant "noise" and surfacing only the most critical information, such as validated contact details, meaningful behavioral patterns, and key interactions.

Dynamic Segmentation & Activation

Enables easy generation of dynamic customer segments using an intuitive no-code interface, an AI-powered segment builder, or by incorporating advanced model results (like propensity scores, product recommendations, and next best actions) for precise targeting.

Martech Channel Activation

Allows for seamless activation and delivery of personalized customer experiences and segments to virtually any chosen marketing technology (MarTech) channel.

Audience Testing

Provides capabilities to quickly and easily test different audience segments to optimize marketing campaigns and strategies.

Composable CDP Architecture

Designed as a truly composable platform, meaning it can be flexibly integrated into any existing MarTech stack, support various AI approaches, and operate within any cloud environment.

Zero-Copy Data

Facilitates data sharing and processing without creating redundant copies of data, which enhances security, reduces storage costs, and simplifies data governance.

Native Database Connection

Connects directly and natively to customers' chosen databases, ensuring efficient data flow and minimizing integration complexities.

Integration with Point Solutions

Seamlessly integrates with a wide range of favorite point solutions within a customer's MarTech ecosystem, allowing for a customized stack without adding unnecessary complexity.

Real-time Throughput

Processes data in real time, ensuring that customer profiles and segments are always up-to-date and enabling immediate responses to customer behaviors.

Improved Data Readiness Time

Drastically reduces the time it takes for raw data to be cleaned, unified, and ready for use in marketing and CX initiatives (cited as 30x improvement).

Reduced Manual Data Preparation

Automates a significant portion of data preparation tasks (cited as 80% reduction), freeing up valuable time for marketing and CX teams.

High ROI & Lower Costs

Aims to drive substantial return on investment for CX and AI initiatives while simultaneously reducing operational costs by streamlining data processes.

Actionable Insights

Enables the transformation of complex customer data into clear, actionable insights that directly inform and drive strategic decisions.

Uncompromised Data Security

Places data security at the forefront, offering options for securing data behind a customer's firewall, utilizing their own data cloud, or trusting Redpoint's secure environment.

Enterprise-Grade Security and Compliance

Adheres to rigorous enterprise-level security standards and regulatory compliance requirements.

Data Readiness Hub

A related product focusing specifically on the preparation and quality of customer data.

Smart Engagement Hub

A related product designed to power personalized customer engagement across various channels.

Data Flexibility

Implies the platform's adaptability in handling diverse data types, formats, and sources.

Data Management

Provides comprehensive capabilities for efficiently managing the entire lifecycle of customer data.