refive logo

refive

by refive · Since 2019
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Active1+ countriesCloud
Quick facts
Vendorrefive
Year launched2019
StatusActive
LocationAngermünder Str. 12, 10119 Berlin, Germany
Countries served1+
Languages6
Integrations10+
Free tierN/A
Free trialN/A
Contact salesYES

About refive

Refive is a phygital retail marketing platform from refive that helps marketers use in-store personalization and digital engagement for customer retention. It provides features such as handling returns easily, collecting product feedback, and enabling circular economy/second markets so that retailers can improve customer use and measure marketing ROI by tracking offline conversions from online ad campaigns. Additionally, refive allows businesses to issue NFTs, driving advancement in the retail space. With its focus on blending digital and physical retail experiences, refive enables marketers to change customer interactions both in-store and post-purchase. Key capabilities: handle returns easily collect product feedback enable circular economy measure marketing ROI issue NFTs Best for: retail marketers that need to boost in-store engagement and retention.

Refive is a customer engagement platform designed to bridge the gap between online and offline retail experiences. By leveraging digital receipts and in-store touchpoints, Refive enables retailers to collect customer data, personalize interactions, and enhance customer retention. Refive boasts a user-friendly interface that simplifies the process of capturing and analyzing customer data. The platform requires no additional hardware or app downloads, making it accessible for both customers and staff. Refive is designed for efficiency and reliability. The platform operates smoothly across various devices and operating systems, ensuring consistent performance. Its cloud-based infrastructure allows for real-time data processing and analytics, facilitating timely decision-making for retailers. Refive integrates seamlessly with a wide range of POS systems, CRM platforms, and marketing tools. This compatibility ensures that retailers can incorporate Refive into their existing tech stack without significant disruptions. Refive offers comprehensive customer support, including tutorials, guides, and responsive assistance. The platform's support team is noted for being quick and friendly, enhancing the overall user experience. This flexibility ensures that businesses can implement Refive in a manner that aligns with their operational needs.

Pros & Cons

Pros
  • Simplifies in-store data collection and opt-ins for customers and staff alike.
  • Connects online and offline data for a comprehensive understanding of customer behavior.
  • Provides intelligent analytics to drive personalized marketing and retention efforts.
  • Boasts quick implementation and compatibility with existing retail systems.
  • Emphasizes GDPR compliance and secure data storage in the EU.
Cons
  • Requires customers to actively scan a QR code, which some may overlook or be unwilling to do.
  • Customers might be overwhelmed if too many digital touchpoints are introduced in-store.
  • As a digital solution, it inherently relies on internet connectivity for its features.

Features

Key features

Frictionless Digital Receipt Data Capture

Refive enables customers to scan a QR code for digital receipts without needing app downloads, specific payment methods, or personal data sharing initially. This unique approach allows for easy in-store customer data collection and marketing opt-ins.

Unified Online & Offline Customer Identities

The software connects online and offline customer identities, offering a holistic view of purchasing behavior. This is crucial for truly understanding customer journeys across all touchpoints.

AI-Powered Customer Insights & Analytics

Refive provides actionable insights through its Customer Insights dashboard, leveraging AI to build rich customer profiles, identify churn risks, and understand behavioral patterns for personalized offers. This goes beyond basic analytics.

"Phygital" Engagement Touchpoints

It facilitates new ways to interact with customers in-store and post-purchase through digital touchpoints on receipts, allowing for real-time engagement, loyalty program enrollment, and feedback collection directly from the digital receipt.

Seamless Integration with Existing Retail Stack

Refive is designed to work out-of-the-box with hundreds of existing POS, CRM, CDP, and other retail/marketing software, minimizing IT projects and ensuring a smooth implementation.

Additional features

Feedback Collection

Allows customers to provide feedback on their in-store experience.

Loyalty Program Enrollment

Enables customers to sign up for loyalty programs directly through digital touchpoints.

Personalized Special Offers

Delivers customized promotions for future purchases.

Omnichannel Customer Journey Exploration

Connects online and offline customer data for a unified view.

Post-purchase Engagement

Stays in touch with customers after they leave the store with recommendations and promotions.

Retargeting In-store Shoppers

Uses online ads to target customers who have shopped in physical stores.

Customer Identification

Identifies new or returning customers when they access their digital receipt.

Anonymous Customer Profiles

Connects purchase data to profiles without requiring immediate personal data.

Customer Insights Dashboard

Provides an interface for analyzing customer data and behavioral patterns.

AI Analytics

Uses artificial intelligence to generate actionable insights from customer data.

Churn Risk Identification

Helps predict which customers might stop purchasing.

Behavioral Insights

Provides deep understanding of customer actions and preferences.

Phygital Touchpoints

Refers to digital interaction points that bridge the physical and digital shopping experience.

Secure Technology

Ensures data protection and GDPR compliance.

GDPR Compliant

Adheres to General Data Protection Regulation standards.

Data Stored in EU/Germany

Customer data is stored within the EU, benefiting from German data security laws.

No Data Selling

Refive commits to not selling customer data to third parties.

Ultralight Setup

Designed for quick and easy implementation, often less than one day.

No Long IT Projects/Integrations

Minimizes the need for extensive IT development.

No Extra Hardware

Does not require additional physical equipment like beacons or second screens.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

1
Countries served
6
Interface languages
8
Billing currencies

Available in

Germany

Interface languages

EnglishSpanishFrenchGermanItalianPortuguese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR

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