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RO Innovation

by Upland Software · Since 2010
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ActiveAvailable globallyCloud
Quick facts
VendorUpland Software
Year launched2010
StatusActive
LocationFrost Bank Tower 401 Congress Avenue, Suite 1850 Austin, TX 78701-3788, USA
Countries servedGlobal
Languages5
Integrations3+
Free tier
Free trialYES
Contact salesYES

About RO Innovation

RO advancement by Upland is a customer reference management platform that centralizes reference assets and makes them accessible to sales teams. It integrates with CRM systems to keep reference data current, provides tools to spotlight relevant quotes or case studies, and tracks customer engagement to prevent overuse. Teams can build tailored sales collateral and manage logo approvals from a single hub. Delivered as cloud SaaS, it fits enterprise sales and customer advocacy programs that rely on references to close deals. Key capabilities Centralized reference repository CRM integration for data sync Spotlight search for quotes Reference request tracking Collateral and logo management Best for: Enterprise sales teams using customer references.

Upland RO Innovation is a customer reference management software designed to streamline and automate the process of handling customer references. It integrates with major CRM platforms like Salesforce and Microsoft Dynamics, making it easier for sales teams to access relevant customer references, testimonials, and logos without leaving their familiar environment. This integration helps businesses save time, reduce manual processes, and ensure that customer reference data is always accurate and up-to-date. The software also offers automated workflows that keep customer information organized, reducing the chance of using incorrect references and eliminating unnecessary communication delays. The software provides robust functionality aimed at improving sales performance. It includes tools that allow users to quickly filter and find relevant customer quotes, logos, and other reference materials that can be used to enhance sales calls and presentations. By automating the management of references, it helps businesses prevent customer burnout, ensuring that their most engaged customers are not overused or fatigued by frequent requests.

Pros & Cons

What users like
  • +Seamless CRM integration with systems like Salesforce and Microsoft Dynamics
  • +Automates customer reference workflows, reducing manual work
  • +Helps prevent customer burnout through tracking
  • +Robust analytics for better decision-making
What users flag
  • Lack of detailed pricing information
  • Integration limited to certain CRMs
  • No mobile-specific features mentioned

Features

Key features

Automated Workflows
Ensures that customer reference information is always up to date, eliminating the need for manual checking.
CRM Integration
Seamless integration with CRM systems like Salesforce and Microsoft Dynamics to pull relevant customer references directly into the sales process.
Reference Organization
Centralized hub for customer references, enabling sales teams to access references quickly and efficiently.
Spotlight Tool
Filters and finds relevant customer quotes and facts for specific sales calls.
Customer Engagement Tracking
Prevents customer burnout by tracking and managing reference requests and ensuring sustainable engagement.
Sales Collateral Customization
Allows teams to create personalized reference materials to better appeal to prospects.
Logo Use
Easily access and share approved customer logos during sales calls.
Nominations and Tracking
Manage customer nominations for reference programs and track their contributions to sales efforts.
Record Sales Wins
Capture reference use and testimonials for future reference in sales and marketing efforts.

Additional features

Automated Workflows
Simplifies the process of maintaining accurate customer references by automating the updating of data.
CRM Integration
Integrates with CRM platforms, so users can pull references into the sales process directly from their CRM.
References On-Demand
Fast access to customer references stored in one place, ready to be used in sales pitches.
Spotlights
Quick filtering of relevant customer quotes for precise sales communication.
Sales Collateral Customization
Creation of unique, personalized reference materials for better customer engagement.
Logo Use
Allows for easy sharing of customer logos during sales presentations.
Nominations
Enables the nomination of customers as reference ambassadors.
Record Sales Wins
Documentation of references used in successful deals.
Peer-to-Peer Trust Building
Facilitates trust by providing authentic references from previous customers to help close sales.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
5
Interface languages
19
Billing currencies

Interface languages

EnglishFrenchGermanSpanishItalian

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇨🇭CHF🇸🇪SEK🇳🇴NOK🇰🇷KRW🇷🇺RUB🇧🇷BRL🇲🇽MXN🇸🇬SGD🇭🇰HKD🇩🇰DKK🇵🇱PLN

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