About RollWorks
RollWorks is an ABM software from Next Roll that provides precision B2B targeting and multi-channel advertising. It combines artificial intelligence, a connected ecosystem, and privacy & consent features so that users can drive pipeline and revenue effectively. The platform enables businesses to zero in on the right accounts at the right time, aiming for higher campaign efficiency. RollWorks is designed to support intelligent campaigns that deliver significantly higher ROI, reportedly five times more than other ABM platforms. Key capabilities: advertising account targeting campaign management user privacy performance analytics Best for: B2B marketers that need to generate pipeline and grow revenue through targeted advertising initiatives.
RollWorks, a division of NextRoll Group is a comprehensive marketing platform that excels in Account Based Marketing, CRM, Demand Side Platform (DSP), Display Advertising, Lead Capture, Lead Generation, Lead Management, Lead Nurturing, Marketing Attribution, Sales Enablement, Sales Tracking, and Social Media Marketing. The user interface of RollWorks is clean, intuitive, and user-friendly, making it easy for users to navigate through its various features. The design elements are minimalistic yet effective, enhancing the overall user experience. Users can easily access all the key functionalities without feeling overwhelmed by unnecessary clutter. RollWorks stands out from its competitors with its robust lead generation and nurturing capabilities. The software allows users to target specific accounts and individuals, personalize outreach efforts, and track engagement throughout the customer journey. The platform also integrates seamlessly with various CRMs, enabling users to manage leads effectively and streamline their sales processes. In terms of performance, RollWorks excels in speed, efficiency, and reliability. The platform can handle large datasets and complex operations with ease, ensuring that users can execute their marketing campaigns without any hiccups.
Pros & Cons
- +Offers robust account based marketing capabilities for targeting specific companies
- +Integrates with major CRM systems for streamlined lead management
- +Provides a Demand Side Platform (DSP) for optimized display advertising campaigns
- +Offers advanced lead capture and lead generation tools
- +Includes lead nurturing features to engage prospects throughout the sales funnel
- +Provides detailed marketing attribution data for tracking campaign effectiveness
- +Helps sales teams with sales enablement tools and sales tracking features
- +Offers social media marketing capabilities for reaching target audiences efficiently.
- −Steeper learning curve compared to other similar platforms
- −Limited customization options for email templates
- −Integration with other marketing tools can be complex and time-consuming
- −Reporting features could be more robust and customizable
- −Lack of advanced targeting options for display advertising campaigns
Features
Key features
- Account Targeting
- Identifies and prioritizes target accounts based on data-driven insights.
- Engagement
- Delivers personalized ads across multiple channels like web, social, and email.
- Sales and Marketing Alignment
- Integrates with CRM systems to streamline account-based sales and marketing efforts.
- Measurement and Optimization
- Provides robust analytics to measure the effectiveness of campaigns and optimize them in real-time.
Additional features
- Data Enrichment
- Enhances lead and account data with additional insights.
- Campaign Management
- Manages and automates multi-channel marketing campaigns.
- Audience Targeting
- Advanced targeting options to reach specific audiences based on firmographics and behavior.
- Intent Data
- Provides insights into potential customers' purchase intentions.
- Sales Insights
- Delivers actionable insights to support sales teams in engaging with prospects.
- Analytics and Reporting
- Offers detailed performance metrics and ROI analysis.
- CRM Integration
- Integrates with CRM systems for streamlined data management.
- Dynamic Creative
- Allows for personalized and dynamic ad content to increase engagement.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About RollWorks
RollWorks is an ABM software from Next Roll that provides precision B2B targeting and multi-channel advertising. It combines artificial intelligence, a connected ecosystem, and privacy & consent features so that users can drive pipeline and revenue effectively. The platform enables businesses to zero in on the right accounts at the right time, aiming for higher campaign efficiency. RollWorks is designed to support intelligent campaigns that deliver significantly higher ROI, reportedly five times more than other ABM platforms. Key capabilities: advertising account targeting campaign management user privacy performance analytics Best for: B2B marketers that need to generate pipeline and grow revenue through targeted advertising initiatives.
RollWorks Details
RollWorks's In-App Market Place
Does RollWorks have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD ($), CAD ($), JPY (¥), CNY (¥), INR (₹), RUB (₽), MXN ($), BRL (R$)
Pros & Cons
- Offers robust account based marketing capabilities for targeting specific companies
- Integrates with major CRM systems for streamlined lead management
- Provides a Demand Side Platform (DSP) for optimized display advertising campaigns
- Offers advanced lead capture and lead generation tools
- Includes lead nurturing features to engage prospects throughout the sales funnel
- Provides detailed marketing attribution data for tracking campaign effectiveness
- Helps sales teams with sales enablement tools and sales tracking features
- Offers social media marketing capabilities for reaching target audiences efficiently.
- Steeper learning curve compared to other similar platforms
- Limited customization options for email templates
- Integration with other marketing tools can be complex and time-consuming
- Reporting features could be more robust and customizable
- Lack of advanced targeting options for display advertising campaigns
RollWorks's Support Options
RollWorks's Alternatives
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