About RollWorks
RollWorks is an ABM software from Next Roll that provides precision B2B targeting and multi-channel advertising. It combines artificial intelligence, a connected ecosystem, and privacy & consent features so that users can drive pipeline and revenue effectively. The platform enables businesses to zero in on the right accounts at the right time, aiming for higher campaign efficiency. RollWorks is designed to support intelligent campaigns that deliver significantly higher ROI, reportedly five times more than other ABM platforms. Key capabilities: advertising account targeting campaign management user privacy performance analytics Best for: B2B marketers that need to generate pipeline and grow revenue through targeted advertising initiatives.
RollWorks Details
RollWorks's In-App Market Place
Does RollWorks have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD ($), CAD ($), JPY (¥), CNY (¥), INR (₹), RUB (₽), MXN ($), BRL (R$)
Pros & Cons
- Offers robust account based marketing capabilities for targeting specific companies
- Integrates with major CRM systems for streamlined lead management
- Provides a Demand Side Platform (DSP) for optimized display advertising campaigns
- Offers advanced lead capture and lead generation tools
- Includes lead nurturing features to engage prospects throughout the sales funnel
- Provides detailed marketing attribution data for tracking campaign effectiveness
- Helps sales teams with sales enablement tools and sales tracking features
- Offers social media marketing capabilities for reaching target audiences efficiently.
- Steeper learning curve compared to other similar platforms
- Limited customization options for email templates
- Integration with other marketing tools can be complex and time-consuming
- Reporting features could be more robust and customizable
- Lack of advanced targeting options for display advertising campaigns