RudderStack

Additional features

16+ SDKs

Provides Software Development Kits for various platforms (web, mobile, server-side) to effortlessly capture comprehensive customer journey data in real-time.

200+ Integrations (Sources & Destinations)

Offers an extensive library of over 200 pre-built connectors to both ingest data from numerous sources (e.g., cloud apps, databases, marketing platforms) and reliably route it to a vast array of downstream tools.

Real-time JavaScript & Python Transformations

Allows data engineers to write custom code in JavaScript or Python to perform sophisticated data manipulation, such as masking PII, cleaning, enriching events, or filtering data, before it reaches its destinations.

Prebuilt Transformation Templates

Simplifies the process of creating custom transformations by offering ready-to-use templates for common data manipulation tasks.

Device Mode Transformations

Supports specific transformations tailored for data collected in device mode, ensuring data consistency and quality.

Geolocation Enrichment

Automatically adds geographical location data to events, providing additional context for customer behavior analysis.

Transformation Credential Store

Securely manages credentials required for various data transformations, enhancing security and operational efficiency.

Transformation Testing & Observability

Provides tools for testing custom transformations before deployment and offers monitoring capabilities for their performance.

Profiles Product (Customer 360)

A core product feature that centralizes and resolves customer identities within the user's data warehouse to build a comprehensive Customer 360 view.

Identity Stitching

Leverages robust logic to merge unique identifiers from various digital touchpoints, deduplicating users and creating a unified identity graph directly in the data warehouse.

Declarative Data Modeling

Allows data teams to define customer features and the identity graph using simple configuration files, significantly reducing the need for complex coding.

Feature Builder

Enables users to declaratively define desired customer features across any dataset, and RudderStack automatically computes and generates these features on top of the identity graph.

Customer 360 Tables

Automatically creates and maintains unified Customer 360 tables in the user's data warehouse, serving as a single source of truth for customer data.

Historical Snapshots

Automatically takes snapshots of the identity graph and feature tables over time, providing historical data essential for machine learning modeling and trend analysis.

Flexible Business Entities

Supports modeling business logic for various entities beyond just individual users, such as households, accounts, or devices.

Feature Views

Allows the creation of specific data pivots with desired IDs as primary keys, optimizing data for various activation use cases.

Profiles Cohorts

Helps data teams define core customer segments that can then be easily explored and utilized by business users for targeted initiatives.

Reverse ETL

A key feature that enables the movement of enriched warehouse data and unified customer profiles from the data warehouse back to various downstream tools for activation purposes (e.g., personalization, ad platforms).

Sync Scheduling for Reverse ETL

Provides flexible scheduling options for when data is imported from reverse ETL sources, allowing for both real-time and batch updates.

Cursor Column Support for Reverse ETL Syncs

Enhances the efficiency and speed of reverse ETL syncs by leveraging cursor columns for incremental data loading.

Reverse ETL Full Sync Mode

Supports performing full data synchronizations from the data warehouse to downstream tools, ensuring complete data consistency.

Attribution Data App

A pre-built data application that automatically generates report-ready attribution data for paid marketing campaigns, helping to measure ROI.

Propensity Scores Data App

An integrated machine learning data app that predicts the likelihood of various user actions, such as churn or purchases, for proactive engagement.

Real-time Personalization Data App

Makes unified Customer 360 data readily available for real-time personalization on websites and in applications.

Activation API

Allows real-time pulling of customer data into a Redis instance, enabling ad-hoc personalization and quick data access for chosen destinations.

Integrated Data Governance Toolkit

Provides a comprehensive suite of tools to streamline data quality, compliance, and privacy across the entire data stack.

Tracking Plans

Enables the definition and enforcement of strict data quality checks on incoming source events, ensuring data standardization and consistency.

Data Catalogs

Tools for centralizing and managing data schemas and definitions, providing a single source of truth for data understanding across the organization.

Real-time Schema Fixes

Automatically identifies and fixes schema discrepancies in real-time, preventing data quality issues from propagating downstream.

Code Generation (Codegen)

Automatically generates language-specific code snippets based on defined event schemas, accelerating and standardizing event instrumentation.

Git-based Data Governance Workflow

Allows managing data catalog definitions and tracking plans as code, enabling version control, collaboration, and integration with existing development workflows.

Global Advanced Property Rules

Enables the application of specific data quality rules across multiple tracking plans and data properties.

Custom Types for Data Catalog Properties

Provides flexibility in defining and managing custom data types within the data catalog for more precise control.

Client-Side SDKs with Consent Management

SDKs include built-in features for handling user consent, aiding compliance with regulations like GDPR and CCPA.

User Deletion Features

Supports the efficient and compliant deletion of user data when requested, adhering to privacy regulations.

Masking, Encryption, Removal of PII

Provides capabilities within transformations to mask, encrypt, or completely remove personally identifiable information based on custom rules.

Audit Logs & Audit Logs API

Tracks all user activity and monitors changes within the workspace in real-time, providing transparency and accountability.

Warehouse-Native Architecture

A foundational principle where RudderStack does not store customer data itself; all data ingestion, modeling, and processing occur directly within the user's existing data warehouse or lake.

Proven Reliability at Any Scale

Designed and built to handle high volumes of data and maintain consistent performance even at enterprise scale.

Composable Customer Data Platform

Offers a modular approach, allowing users to select and combine specific components (Event Stream, Profiles, Reverse ETL) to build a flexible, end-to-end customer data infrastructure tailored to their needs.

Multiple Workspaces and Environments

Supports setting up separate development and production workspaces, facilitating testing, debugging, and secure deployment.

Health Dashboard

Provides a centralized dashboard to monitor key metrics such as event volume trends, errors, and data violations across all data pipelines.

Robust Alerting System

Offers real-time notifications and alerts for critical data issues or pipeline failures, enabling prompt intervention.

High Availability

Features sophisticated error handling and an automatic retry system to ensure reliable and continuous data delivery.

Segment-Compatible

Designed for easy migration and integration for organizations already using Segment, simplifying the transition process.

Open-Source & Cloud Offerings

Available as both a fully managed cloud platform and an open-source version, providing flexibility for different technical needs and preferences.

Flexible Authentication Options

Supports various authentication methods for HTTP Webhook destinations, enhancing security.

Batching Support

Optimizes data transfer efficiency by supporting batching of data.

Dynamic Configurations

Allows for dynamic configuration of payload fields, URL paths, query parameters, and custom headers for increased flexibility in data routing.