Salesforce for Media and Entertainment logo

Salesforce for Media and Entertainment

by Salesforce · Since 1999
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorSalesforce
Year launched1999
StatusActive
LocationSan Francisco, United States
Countries servedGlobal
Languages1
Integrations2+
Free tierNO
Free trialNO
Contact salesYES

About Salesforce for Media and Entertainment

Salesforce for Media and Entertainment is a suite of solutions for media companies.

Salesforce for Media and Entertainment offers a comprehensive platform for companies in the media, advertising, and subscription industries. It aims to unify disparate systems and data to provide a single source of truth for customer interactions. Key capabilities include advertising sales management to optimize ad processes, subscriber management to grow and retain audiences, and workflow automation to increase operational efficiency. By integrating data, the platform enables media companies to deliver personalized experiences across various channels. It is a cloud-based solution, part of the broader Salesforce ecosystem, and leverages the core CRM functionalities for sales, service, and marketing, tailored for the media industry.

Pros & Cons

Pros
  • Provides industry-specific solutions for media and entertainment companies.
  • Integrates ad sales, subscriptions, and workflow automation on a single platform.
  • Leverages the power of the core Salesforce CRM for a unified customer view.
Cons
  • Pricing information is not publicly available and requires contacting sales.
  • The platform is a suite of solutions, which may be complex for smaller businesses to adopt.
  • Full feature set and capabilities are spread across multiple product pages.

Features

Key features

Advertising Sales Management

Automate tasks, improve stakeholder collaboration, and manage leads for ad sales.

Subscriber Lifecycle Management

Tools to acquire new subscribers, enhance engagement, and deliver services across channels.

Workflow Automation

Integrate and connect systems to automate business processes and increase productivity.

Personalized Experiences

Use integrated business data to create personal experiences for customers and subscribers.

Data Integration

Connect various data sources to get a unified view of the customer and operations.

Additional features

Personalized Marketing Campaigns

Allows companies to send promotional messages and offers based on individual customer interests. Cross-Channel Customer Engagement: Helps businesses communicate with customers through different channels, such as email, digital platforms, and customer service.

Subscriber Acquisition and Retention

Supports efforts to attract new subscribers and prevent existing subscribers from cancelling.

Media and Entertainment CRM

Helps media companies manage relationships with viewers, subscribers, advertisers, and business partners in one system.

Unified Customer Data Management

Brings customer information from different sources together in one place.

Subscriber Relationship Management

Helps companies manage their subscribers, understand their needs, and maintain good relationships with them.

Audience Engagement Management

Helps businesses interact with their audiences and encourage them to remain active.

Cross-Channel Customer Engagement

Helps businesses communicate with customers through different channels, such as email, digital platforms, and customer service.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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