Salesforce for Media logo

Salesforce for Media

by Salesforce
No reviews yet
ActiveCloud
Quick facts
VendorSalesforce
Year launchedN/A
StatusActive
LocationN/A
Countries servedN/A
Languages1
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About Salesforce for Media

Salesforce for Media provides solutions for digital media and advertising companies. It helps integrate business data to create personalized customer experiences, manage ad sales, and handle subscriber lifecycles.

Salesforce for Media is a suite of solutions tailored for the media and entertainment industry, focusing on advertising and subscription-based business models. The platform enables companies to manage the entire ad sales lifecycle, from lead generation to campaign execution, by automating workflows and improving collaboration. It also provides robust tools for subscriber management, helping businesses acquire, engage, and retain subscribers through personalized experiences and seamless service delivery across all channels. A key aspect is its ability to help companies, including those in retail and travel, monetize their valuable first-party data. By unifying data on the Salesforce platform, media companies can gain deeper insights into their audience and deliver more relevant content and advertising, ultimately driving revenue and customer loyalty. Pricing is not publicly detailed and requires contacting sales.

Pros & Cons

Pros
  • Provides a unified platform for managing both ad sales and subscriber lifecycles.
  • Helps companies monetize their first-party data.
  • Automates manual workflows to increase efficiency in ad sales operations.
  • Enables personalized customer experiences to improve engagement and retention.
Cons
  • Pricing information is not publicly available and requires a sales inquiry.
  • The platform can be complex, potentially requiring significant implementation effort.
  • May be more comprehensive than what smaller media companies require.

Features

Key features

Ad Sales Management

Automates tasks, improves stakeholder collaboration, and manages leads for advertising sales.

Subscriber Lifecycle Management

Tools to acquire new subscribers, enhance engagement, and deliver services across multiple channels.

First-Party Data Monetization

Enables retail, tech, travel, and hospitality companies to monetize their first-party data through advertising.

Personalized Customer Experiences

Integrates business data to create tailored experiences for media consumers and subscribers.

Omnichannel Service Delivery

Provides seamless service and engagement across various customer touchpoints.

Additional features

Automated Ad Sales Workflows

Reduces manual processes in the advertising sales cycle.

Stakeholder Collaboration Tools

Facilitates better communication and coordination between teams involved in ad sales.

Lead Management

Captures and manages leads for advertising opportunities.

Subscriber Acquisition Tools

Helps media companies grow their subscriber base.

Engagement Enhancement

Features designed to increase subscriber interaction and loyalty.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

—
Countries served
1
Interface languages
—
Billing currencies

Interface languages

English

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