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Salestrail

by Liid · Since 2014
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ActiveAvailable globallyCloud
Quick facts
VendorLiid
Year launched2014
StatusActive
LocationLiid Oy, Kaikukatu 4 Helsinki, Finland
Countries servedGlobal
Languages12
Integrations7+
Free tierNO
Free trialYES
Contact salesNO
Last reviewed: May 2026

About Salestrail

Salestrail is an automated call tracking and logging software that captures inbound and outbound mobile calls, including SIM/GSM and WhatsApp interactions, and syncs them directly to CRM platforms.

Salestrail is a sales productivity tool designed to automate the logging of mobile call activities. By integrating directly with CRM systems like Salesforce, HubSpot, and Zoho, it eliminates the need for manual data entry, allowing sales teams to focus on closing deals. The platform supports tracking for both standard SIM/GSM calls and WhatsApp interactions, providing a comprehensive view of mobile communication. It is particularly well-suited for sales teams that rely on mobile devices for client outreach and need to maintain accurate activity logs without the complexity of traditional VoIP systems. The software includes an analytics dashboard for monitoring team performance, call duration, and conversion trends. While it offers robust automation and CRM connectivity, users should note that iOS tracking requires calls to be initiated through the Salestrail app, whereas Android tracking operates in the background. Pricing and support resources, including a knowledge base and demo options, are available to assist teams in implementation.

Pros & Cons

Pros
  • Automatically logs SIM and WhatsApp calls to CRM systems.
  • Works with existing mobile numbers without requiring VoIP.
  • Provides clear analytics on call volume and team performance.
  • Reduces manual administrative work for sales representatives.
  • Offers seamless integration with major CRM platforms.
Cons
  • iOS tracking requires calls to be made through the Salestrail app.
  • Advanced reporting features may require specific plan tiers.
  • Integration options are focused primarily on CRM platforms.

Features

Key features

Background SIM Call Tracking

Auto-logs all incoming and outgoing mobile cellular calls silently in the background without needing cloud telephony or VoIP lines.

Dual-Channel Channel Tracking

Captures and logs both standard mobile network SIM calls and WhatsApp interactions within a single interface.

Native Dialer Integration

Allows Android users to make calls using their phone's native keypad while the software handles recording and data transmission.

Automatic CRM Contact Mapping

Automatically logs captured call entries and notes directly under the corresponding contact, lead, or account inside your CRM system.

Unfiltered Call Recording

Captures crystal-clear recordings of both sides of a conversation directly on the device for coaching and compliance.

Additional features

Background SIM Call Tracking

Automatically logs cellular telephone interactions in the background and sends data directly to your CRM.

Dual-Channel Channel Tracking

Combines standard SIM cellular logs and WhatsApp call histories into a unified administrative tracking dashboard.

Native Dialer Integration

Monitors sales call performance on Android devices directly from the phone's native keypad layout.

Automatic CRM Contact Mapping

Files call logs and activities cleanly under the correct contact, lead, or account entries in external databases.

Unfiltered Call Recording

Captures audio from both sides of active phone conversations to assist with compliance and rep training.

Inbound Call Capture

Registers incoming phone calls instantly to help sales teams minimize response times and follow up faster.

White-Label Product Embedding

Allows businesses to co-create, white-label, or embed the core tracking software for customized enterprise data.

Cross-Platform Mobile Deployment

Runs via distinct background background software structures on both Android and iOS mobile operating systems.

Ready-Made CRM Connectors

Integrates seamlessly via pre-built synchronization modules with Salesforce, HubSpot, Zoho, Microsoft Dynamics, GoHighLevel, and LeadSquared.

API and Webhook Engine

Connects specialized in-house CRMs or proprietary tracking software to call data using open APIs and custom webhooks.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
12
Interface languages
10
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutchRussianChineseJapaneseKoreanArabic

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇲🇽MXN🇷🇺RUB

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