Smart.pr

This is the foundation of Smart.pr. They boast a database of over 60,000 journalists, which is crucial for successful PR campaigns.

The database is regularly updated to ensure accuracy and relevance. This includes keeping contact details current, adding new journalists, and updating their profiles and associated media outlets.

Each journalist entry likely includes information like name, job title, contact information (email, phone number), beat, and potentially social media profiles.

This feature allows users to effectively manage their press contacts, including journalists, influencers, and media outlets.

Users can organize their contacts and interactions based on clients, projects, or other relevant criteria.

The system likely records communication history (emails, calls) with each contact, providing context for future interactions.

Enables seamless collaboration within PR teams by allowing them to share and synchronize contact lists, ensuring everyone has access to the latest information.

The CRM may automatically update contact information based on changes detected in the database or through other sources.

Allows users to search for journalists based on their publications, areas of expertise, and other criteria.

The search engine helps users identify the most relevant journalists for their specific press releases.

Users can see where journalists have published their work, providing valuable insights into their reach and influence.

Currently available in the Netherlands and Belgium, with Denmark planned for future expansion.

Allows users to track key metrics such as email open rates, click-through rates, and attachment downloads.

Provides insights into the effectiveness of press release campaigns.

Helps users identify which campaigns are performing well and which areas need improvement.