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Traction Apps

by Traction Apps · Since 2018
No reviews yet
Active1+ countries
Quick facts
VendorTraction Apps
Year launched2018
StatusActive
Location134b Association Road, Dolphin Estate, Ikoyi , Lagos NG
Countries served1+
Languages1
Integrations1+
Free tier
Free trial
Contact sales

About Traction Apps

Traction is a project management software from Traction Apps that focuses on facilitating collaboration and tracking progress. It combines task management, time tracking, and reporting tools so teams can coordinate effectively. The software allows users to create project timelines, assign tasks, and monitor deadlines to ensure accountability. Additionally, it provides a visual dashboard to summarize project status and team performance. Key capabilities: task assignment time tracking project reporting collaboration tools visual dashboard Best for: project managers and teams that need to track project progress and manage resources efficiently.

Traction Apps is a business management and fintech platform headquartered in Lagos, Nigeria. Founded to empower small and medium enterprises (SMEs), Traction offers a suite of tools that help businesses accept payments, manage sales, send invoices, track inventory, and access loans. Its flagship products include Traction One and Traction Pro terminals, which allow merchants to accept card payments, QR codes, USSD, bank transfers, and cash directly on a single device. These terminals also integrate retail management software, enabling businesses to run key functions such as invoicing, receipts, customer management, and reporting from one platform. A standout feature is same-day settlement, ensuring merchants receive funds quickly without waiting days for bank processing. Traction also provides lease-to-own options for its POS terminals, making them affordable for SMEs. Beyond payments, Traction Apps offers business loans and e-commerce tools, positioning itself as a holistic platform for SME growth.

Pros & Cons

What users like
  • +Affordable lease-to-own POS terminals.
  • +Same-day settlement improves cashflow.
  • +Multi-channel payment acceptance increases flexibility.
  • +Analytics dashboard provides actionable insights.
  • +Inventory management reduces stock losses.
What users flag
  • Customer support may be stretched during rapid scaling.
  • Competing with larger fintechs is challenging.
  • Policy compliance must adapt to diverse regulations.
  • Marketing visibility lower than global fintech brands.
  • Risk management depends on accurate transaction data.

Features

Key features

Analytics Dashboard – Visualize sales, payments, and customer trends clearly.
Cloud-Based Infrastructure – Scale operations securely with reliable cloud technology.
Custom Alerts – Notifications for payments, settlements, and inventory updates.
Integration Options – Connect with banks, fintechs, and accounting systems.
User-Friendly UI – Simplify navigation for SMEs and shop owners.
Data Export Options – Generate audit-ready reports for compliance and reviews.
Savings Metrics – Measure efficiency improvements transparently across business operations.
Customer Support – Dedicated helpdesk for SMEs and merchants regionally.
Scalable Operations – Suitable for micro, small, and medium enterprises.
Risk Management Tools – Identify and mitigate fraud or payment risks effectively.

Additional features

POS Terminals – Accept card, QR, USSD, bank transfer, and cash payments.
Traction One Device – Run payments, invoicing, and customer management on one terminal.
Traction Pro Device – Compact mobile terminal with inbuilt printer and long battery life.
Same-Day Settlement – Receive funds instantly without waiting for bank clearance.
Lease-to-Own Options – Affordable daily payment plans for POS terminals.
Business Loans – Access capital to keep SMEs running smoothly.
E-commerce Tools – Enable online sales and digital storefronts for businesses.
Invoicing & Receipts – Generate digital invoices and receipts directly from the terminal.
Customer Management – Track customer data and engagement seamlessly.
Inventory Management – Monitor stock levels and sales in real time.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

1
Countries served
1
Interface languages
1
Billing currencies

Available in

Nigeria

Interface languages

English

Billing currencies

🇳🇬NGN

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