WhatsApp Business logo

WhatsApp Business

by WhatsApp · Since 2009
No reviews yet
Active1+ countries
Quick facts
VendorWhatsApp
Year launched2009
StatusActive
Location1 Hacker Way, Menlo Park, California 94025, US
Countries served1+
Languages5
IntegrationsN/A
Free tierN/A
Free trialN/A
Contact salesN/A

About WhatsApp Business

As a software product, WhatsApp Business from WhatsApp aims to reduce manual work and improve visibility. The linked pages have restricted access, making vendor verification necessary for detailed claims. Key capabilities: Data export and backup Configurable settings and roles Integration support Core workflow management Best for: teams needing workflow tools with configurable settings and integrations.

WhatsApp Business is a version of WhatsApp designed to help small and medium sized businesses communicate with their customers more professionally and efficiently. It lets business owners create a **business profile** that includes useful information like a description, contact details, address, and working hours so customers can learn about the business at a glance. The app includes tools for **organizing and automating chats**, such as quick replies for frequently asked questions, greeting messages to welcome new customers, and away messages when you are not available, which saves time and keeps communication smooth. You can also **label chats** to sort and manage conversations by category, such as new orders, pending payments, or support requests, which makes it easier to stay organized as the volume of messages grows. WhatsApp Business supports **catalogues**, so businesses can showcase products and services directly in the app, allowing customers to browse items without leaving the chat. Because it uses the familiar WhatsApp interface, both business owners and customers find it simple to use without learning a new platform.

Pros & Cons

Pros
  • Easy to set up and use for small businesses without technical skills.
  • Customers use a familiar messaging app, lowering barriers to engagement.
  • Saves time with automated messages and quick replies.
  • Allows product discovery directly in chat through catalogs.
  • Helps organize customer interactions with labels and message tools.
Cons
  • Not designed for very large or complex customer support operations.
  • Broadcast messaging requires customers to save your number first.
  • Insights are basic compared to enterprise tools.
  • Limited bot automation compared to API‑based solutions.
  • Some features may vary by region or phone platform.

Features

Key features

Business Profile

Lets small businesses display key information like address, description, contact details, and business hours.

Catalogs and Product Listings

Lets businesses showcase products and services directly in the app so customers can browse offerings.

Quick Replies

Saves commonly used messages so businesses can respond to common questions faster.

Automated Greeting and Away Messages

Sends automatic messages to welcome customers or notify them when you’re unavailable.

Labels and Organization

Lets businesses categorize chats and contacts to manage customers and leads more efficiently.

Additional features

Messaging Tools

Includes text, voice messages, photo, video, document sharing to communicate with customers.

Interactive Buttons

Lets businesses add buttons for actions like call back or visit website directly in chats.

Business Insights

Provides basic analytics such as message counts to help understand customer engagement.

Broadcast Lists

Lets businesses send a message to multiple customers at once without creating group chats.

Integration with Facebook and Instagram

Connects your business contact options across Meta platforms for consistent outreach.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

1
Countries served
5
Interface languages
1
Billing currencies

Available in

All Counries

Interface languages

English (US)EspañolPortuguês (Brasil)Français (France)Bahasa Indonesia

Billing currencies

🇺🇸USD

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