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About Zeta CDP+

Zeta CDP+ is a customer data platform from Zeta Global that provides a unified view of customer data. It combines real-time data ingestion, advanced analytics, and audience segmentation so marketers can make informed decisions. Zeta CDP+ allows businesses to collect data from multiple sources, analyze customer behavior, and target specific segments with personalized content. The platform is designed to improve engagement and drive conversions through actionable insights. Key capabilities: real-time data ingestion advanced analytics audience segmentation integration with marketing tools multi-channel campaign support Best for: marketers and data analysts that need to use customer data for targeted marketing campaigns.

Zeta CDP+ Details

Vendor
Zeta Global
Year Launched
2007
Location
3 Park Ave, 33rd Floor, New York, NY 10016
Deployment
cloud
Training Options
documentation, videos, live online, in person
Countries Served
All Countries
Languages
Français, Español, English
Users
Marketers, Data Analysts, Sales Executives, Customer Service Representatives, IT Administrators
Industries Served
Retail, Travel & Hospitality, Publishers
Tags
CRM, Email Marketing, Display Advertising, Cross-Channel Marketing, Social Media Marketing, Data Management, Email Service Provider, Analytics, Data Warehousing, Transactional Email, Database Services, AI, Artificial Intelligence, Customer Acquisition, Prospect Acquisition, Customer Data Platform, Omnichannel Marketing, Addressability, Growth Marketing, and Customer Retention

Zeta CDP+'s In-App Market Place

Does Zeta CDP+ have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

0

Mini Apps

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

USD ($), GBP (£), EUR (€), AUD ($), CAD ($), JPY (¥), CNY (¥), INR (₹), CHF (Fr), SGD ($), HKD ($)

Pros & Cons

  • Comprehensive Data Management: Offers end-to-end solutions for data integration, hygiene, enrichment, and activation.
  • Scalable Architecture: Designed to handle large volumes of data, making it suitable for enterprise-level organizations.
  • Advanced AI Capabilities: Leverages machine learning for predictive analytics and audience segmentation.
  • Omnichannel Personalization: Enables consistent and personalized customer experiences across multiple touchpoints.
  • Strong Industry Recognition: Certified as a RealCDP by the CDP Institute, achieving top scores across all evaluated categories
  • Complex Implementation: The platform's comprehensive features may require a significant implementation effort.
  • Learning Curve: The platform's extensive capabilities may require time to master.

Zeta CDP+'s Support Options

Email Address

info@zetaglobal.com

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