Airship Predictive Churn

Airship Predictive Churn is a feature within the broader Airship customer experience platform, designed to help marketers proactively reduce user churn. It employs a machine learning model to analyze user activity, such as app opens and website visits, to predict which users are likely to become inactive. Each user is then assigned a High, Medium, or Low churn risk profile. These risk profiles are applied as tags, allowing marketers to create targeted segments for re-engagement campaigns, personalized messaging, and automated journeys. The model updates weekly, ensuring the risk assessments remain relevant. While pricing is not publicly detailed and requires a sales quote, the feature is an integral part of Airship's suite for customer lifecycle marketing. Support is available through a documentation hub and contact forms.