Pastel

Pastel is a marketing approval tool designed to streamline the review and approval process for digital marketing assets, including live websites, PDFs, and image files. It simplifies collaboration among teams and stakeholders by offering a user-friendly interface and a simple link-sharing feature that enables seamless feedback without requiring additional accounts. The platform's intuitive design ensures that even users with no prior experience can get started quickly, making it accessible to all team members without the need for extensive training or onboarding. The platform supports various marketing assets, such as live websites, images, and PDFs, and provides a centralized space for feedback and collaboration. By allowing users to annotate and approve assets in one place, Pastel eliminates the need for email chains and scattered comments, ensuring that all feedback is organized and accessible. With features like @mentions, tags, and work status tracking, teams can collaborate more efficiently, reduce approval times, and ensure that nothing slips through the cracks. Additionally, the platform includes an audit trail and approval history, providing full transparency and accountability throughout the review process.