Percolata

Percolata is a Silicon Valley–based machine learning platform that provides advanced retail staffing and marketing optimization solutions. Designed for retailers, restaurants, and multi-location businesses, it uses proprietary deep learning algorithms to predict hourly sales, foot traffic, and takeout orders with up to 4x higher accuracy than conventional forecasts. The platform’s Forecast-as-a-Service model enables businesses to optimize labor allocation, delivery levels, and marketing spend without requiring in-house data science expertise or hardware installation. By integrating diverse data sources such as security cameras, POS systems, marketing calendars, weather data, and online traffic, Percolata generates predictive analytics that empower organizations to make data-driven operational and marketing decisions. For staffing, it ensures the right employees are scheduled at the right times; for marketing, it determines the most effective campaign mix for maximizing same-store sales. Clients typically report a 10–22% increase in sales and up to 150% ROI while cutting unnecessary labor costs. Percolata’s API allows integration into custom dashboards or existing analytics systems.