Pinterest logo

Pinterest

by Pinterest · Since 2010
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ActiveAvailable globallyCloud
Quick facts
VendorPinterest
Year launched2010
StatusActive
Location505 Brannan St, San Francisco, California US
Countries servedGlobal
Languages34
Integrations
Free tier
Free trial
Contact sales

About Pinterest

Pinterest is a social media platform from Pinterest that allows users to find and save ideas through visual content. It provides features such as image sharing, board creation, and collaborative pinning so users can organize inspiration for various projects and interests. Users can follow others, search for interests by keywords, and explore trending content. With a focus on creativity and visual storytelling, Pinterest facilitates content discovery across multiple categories including home decor, fashion, and DIY projects. Key capabilities: image sharing board creation search functionality trending content collaboration Best for: individuals and businesses that need a platform for visual inspiration and idea organization.

Pinterest is a visually-driven platform that serves as a digital pinboard for users to collect and organize ideas. Its primary function is to inspire users through a curated feed of images and videos, covering a vast array of interests from cooking and fashion to home decor and travel. The platform's intuitive interface allows users to easily search for specific topics, save pins to personalized boards, and discover new content through a personalized feed. One of Pinterest's standout features is its ability to visually search for inspiration. Users can upload a photo of an object or outfit and the platform will suggest similar items or ideas. Additionally, Pinterest has introduced Idea Pins, a multi-page format that allows users to create engaging visual stories. While Pinterest is a free platform, it generates revenue through advertising. While these ads can sometimes be intrusive, they do not significantly detract from the user experience. The platform is accessible via a web browser or dedicated mobile apps for iOS and Android.

Pros & Cons

What users like
  • +High-quality images and a vast library.
  • +Easy to use for sharing and discovering photos.
  • +Great source of inspiration for creativity and projects.
  • +Covers a wide range of categories, useful for business and personal use.
  • +Provides numerous templates for design work and creative ideas.
What users flag
  • Difficult for beginners to start ads and campaigns.
  • Publications can be cluttered with inconsistent image sizes and comments.
  • Not ideal for businesses targeting a male audience.
  • Confusing mix between a search engine and social media platform.
  • Issues with API and embedding for business accounts.

Features

Key features

1. Search and Explore
Find inspiration through keywords or browse curated categories.
2. Pin and Boards
Save and organize ideas into personalized collections (boards).
3. Idea Pins
Multi-page, story-like pins for sharing inspiration.
4. Shopping Integration
Links products directly to online stores.
5. Collaborative Boards
Allows users to collaborate on boards with friends or colleagues.

Additional features

1. Visual Search Tool
2. Trending Topics and Suggestions
3. Direct Messaging
4. Analytics for Business Accounts
5. Rich Pins with metadata (for recipes, articles, products, etc.)
6. Ad Campaign Management
7. Browser Extensions and Mobile Apps
8. Guided Search Filters

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
34
Interface languages
10
Billing currencies

Interface languages

English (US)English (UK)IndonesianCzechDanishGermanSpanishFrenchItalianHungarianDutchNorwegian BokmålPolishPortuguese (Brazil)Portuguese (European)RomanianSlovakFinnishSwedishFilipinoVietnameseTurkishGreekRussianUkrainianArabicHindiBengaliTeluguThaiKoreanJapaneseSimplified ChineseTraditional Chinese.

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇨🇳CNY🇷🇺RUB🇮🇳INR

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