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Quantcast

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Software Status:Active

About Quantcast

Quantcast is a digital advertising platform from Quantcast that connects brands to their audiences using real-time data from over 100 million destinations. It provides audience insights, campaign management, and measurement tools so marketers can maximize ROI across every channel. The platform supports performance marketing needs, allowing users to make data-driven decisions. Additionally, Quantcast is recognized as a top leader in G2’s Demand-Side Platform category. Key capabilities: audience targeting real-time analytics campaign improvement cross-channel measurement performance tracking Best for: performance marketers that need to maximize advertising ROI.

Quantcast Details

Vendor
Quantcast
Year Launched
2006
Location
795 Folsom, San Francisco, CA 94107, US
Deployment
cloud
Training Options
documentation, videos, live online, in person
Countries Served
All Countries
Languages
English
Users
Advertising Agencies, Brand Managers, Campaign Managers, Data Analysts, Marketing Managers, Social Media Managers, Statisticians.
Industries Served
Advertising Agency, Brand Management, Campaign Management, Competitive Intelligence, Conversational AI Platform, Customer Data Platform, Data Mining, Display Advertising, GDPR Compliance, Marketing Analytics, Web Analytics, Social Media Analytics Tools, Social Media Management, Statistical Analysis
Tags
Advertising Agency, Brand Management, Campaign Management, Competitive Intelligence, Conversational AI Platform, Customer Data Platform, Data Mining, Display Advertising, GDPR Compliance, Marketing Analytics, Web Analytics, Social Media Analytics Tools, Social Media Management, Statistical Analysis.

Quantcast's In-App Market Place

Does Quantcast have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

N/A

Pricing Options

Free trial
Free version
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Promo Offer

Accepted Payment Currencies

Usd ($), Eur (€), Gbp (£), Jpy (¥), Aud ($), Cad ($), Chf (Fr), Cny (¥), Sek (Kr), Nzd ($), Inr (₹), Rub (₽), Krw (₩), Try (₺), Ils (₪), Zar (R), Brl (R$), Mxn ($), Hkd ($), Sgd ($), Nok (Kr), Pln (zł), Dkk (Kr), Sar (ر.س), Thb (฿), Aed (د.إ), Twd (NT$), Idr (Rp), Ars ($), Clp ($), Cop (Col$, ) Pen (S/.)

Pros & Cons

  • Ease of use: Many reviewers find the Quantcast platform to be user-friendly and intuitive, with a simple homepage design and easy campaign setup.
  • Strong campaign management: Features like easy A/B testing and budget pacing are helpful for managing and optimizing campaigns.
  • Accurate audience targeting: Quantcast's AI-powered audience targeting capabilities are a major selling point, allowing for precise targeting based on demographics, interests, and behaviors.
  • Omnichannel reach: Quantcast allows you to reach audiences across multiple devices and platforms, for a more comprehensive advertising strategy.
  • Performance optimization: The platform offers features for continuous campaign analysis and optimization, helping to improve results.
  • Privacy compliance: Quantcast is committed to privacy compliance and offers cookieless targeting solutions.
  • Customer support: Reviewers frequently mention the positive experience they have had with Quantcast's customer support team.
  • Detailed reporting: Provides insightful reports to help you understand campaign performance and make data-driven decisions.
  • Limited features: Compared to some competitors, Quantcast may lack some advanced features, particularly for 3rd party integrations and programmatic buying.
  • Budget limitations: Some reviewers mentioned difficulty with setting monthly budgets and limited budget allocation options.
  • Cost: A few reviewers mentioned that Quantcast's fees could be lower, particularly for targeting and creative hosting.
  • Missing functionalities: Some reviewers noted a lack of features for specific needs, such as radius targeting or intent triggers.

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