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Reco is a customer review management and reputation-building platform operated by Reco Sverige AB in Sweden. Its primary purpose is to help businesses build credibility, attract customers and improve purchasing confidence through verified customer reviews. The platform enables companies to collect and display customer feedback, strengthen their online reputation and become more visible to prospective customers comparing service providers. It serves e-commerce businesses, large enterprises, small businesses and startups, with solutions tailored to different business sizes and needs. Key features include verified customer reviews, company profiles, customer feedback collection, review management, reputation-building tools and a Recommended Company recognition system. Reco also provides industry-specific customer stories and resources to help businesses understand how reviews can influence purchasing decisions. Its interface and services are designed to make it easier for businesses to collect customer opinions and showcase their reputation to potential buyers. The company reports more than three million collected reviews, over 3,000 affiliated businesses and an average user rating of 4.6. It offers a 60-day free trial, allowing businesses to evaluate the service before committing.